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aentropico Deck 2012-11-26
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aentropico
November 26, 2012
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aentropico Deck 2012-11-26
aentropico
November 26, 2012
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Transcript
Turning data into actionable insights Sebastián Pérez Saaibi | Juan
Pablo Marín Díaz aentrópico
We are not the perfect team Sep. 2008 Feb. 2012
Scholarships MSc. Computational Statistics aentrópico Macx Red Agile prototyping of algorithmic solutions
aentrópico Managers should be able to understand their businesses and
define strategies.
aentrópico Evidence is often neglected. Problem
aentrópico Evidence is often in data.
aentrópico Solution: Crunch data Insight *a simple flow Access Transform
Analyze Visualize *Ideally
aentrópico Solution: Crunch data Insight Access Transform Analyze Visualize *Reality
Transform aentrópico Solution: Crunch data Insight Access Analyze Visualize get
structured unstructured blogs news excel files twitter facebook web scrapers clean mix split merge join regexp remove outliers purge parse RDB? NOSQL? variable modeling: •machine learning •econometrics •artificial intelligence •natural language processing •information theory •signal processing •game theory testing iterate pie charts bars lines contours bubbles tree plots pdf dendograms html5 animations time varying Transform
aentrópico Solution: Crunch data Insight How many books shall I
print? How to reduce maintenance costs? How to detect fraud? (finally!)
aentrópico 1) Upload or select data source. Our Solution:
aentrópico 1) Upload or select data source. 2) Select a
question. Our Solution:
aentrópico 1) Upload or select data source. 2) Select a
question. 3) Get your insight digest. Our Solution:
aentrópico Reports with actionable recommendations Our Solution:
aentrópico How to avoid out of stock during promotion times?
Retailers:
aentrópico Mining companies: Reduce 30% maintenance costs. SAVE 1M USD/month
aentrópico Monitoring institutional corruption How to predict corruption incidents and
detect fraud?
aentrópico Current solutions Slow, not replicable, costly...
Competitive Advantage Usability Implementation speed aentrópico Desktop/Server Web/Cloud
aentrópico Business Intelligence & analytics 10 Billion USD market. Gartner
(2012)
aentrópico Market: 15% of employees are managers (LinkedIn). 6M in
the US
aentrópico Market: 6M x 1000 USD x 5% 300M USD
aentrópico Over-estimated Market! Agile Development Refining our packaging Test different
industries
aentrópico Measuring traction Paid Pilots to test solutions in: Oil
& Gas Gaming Retail Data Journalism $40k
aentrópico No exponential growth 0 500 1000 1500 2000 Q1
Q2 Q3 Q4
0 200 400 600 800 2012 2013 2012 Revenue Grants
Coljuegos Retailer K USD 50K 40K
0 200 400 600 800 2012 2013 2013 Revenue Grants
Coljuegos Retailer K USD 400K
Getting there... Feb Today Jul 2012 Sep Team aentrópico sas
business/product ux/ui backend Fellows Winners Oct Pitching
Financial Needs 2013 19% 9% 9% 63% 500k USD Product
development Legal & IP Tech Infrastructure Marketing 2013
aentrópico Objectives Exponential growth
aentrópico Objectives Exponential growth Reduce CAC International sales Enlarge our
team
aentrópico Let’s talk Are YOU ready for the long-tail data
science revolution? «If you can't do any better, you are doing it wrong!» Zaid Ibiaas
Sebastián Pérez Saaibi
[email protected]
@spsaaibi Juan Pablo Marín Díaz
[email protected]
@jpmarindiaz aentrópico http://aentropi.co