Story Mapping - David Hussman - Agile SG 2013

Presented in Agile Singapore 2013 Conference

Transcript

1. Story Maps, Slices, Customer Journeys and Other Product Design Tools David Hussman - DevJam
2. This is what you could do this morning
3. Chose someone to learn about persona Choose something to learn about idea Explore about their experience story map Take them somewhere interesting journey Here is what we are going to try
4. Traditional Story Writing Session
5. Persona Driven Authoring
6. “Once she finds the loan …” Story Mapping Session
7. Add picture from hack for MN – tell bus app story and that it was built by a product team – get photo from twitter? Maps are a story telling tool Your first mapping starts now!
8. How do you start a discovery discussion? The anatomy of discovery
9. How does mapping differ across domains?
10. Informal mapping and journeying
11. Mapping a Large Product (System) One or more product development teams
12. Connecting systems and users
13. Let’s watch some collaborative product discovery in action
14. Discovery begins here
32. And there was much rejoicing?
33. Discovery is challenged and grows
35. Product design meets system thinking
37. Chose someone to learn about persona Choose something to learn about idea Learn about their experience story map Take them somewhere interesting journey Now its your turn to map (discover)!
38. Your First Step Chose someone to learn about (persona) Choose something to learn about (idea) Learn about their experience (map) Take them somewhere interesting (journey)
39. You could learn about “booking a flight” or You could work on something of your choosing Choose something to learn about (idea) Your First Choice
40. Who are you helping (persona)? Chose someone to learn about (persona) Choose something to learn about (idea) Learn about their experience (map) Take them somewhere interesting ( journey)
41. Who are you helping (persona)? Who’s is your design target (target market)?
42. What are their needs? Avoid “product arrogance” Chose someone to learn about (persona) Choose something to learn about (idea) Learn about their experience (map) Take them somewhere interesting (journey)
43. How do you make tools serve discussion? Don’t ignore the “what abouts”
44. Add picture from hack for MN – tell bus app story and that it was built by a product team – get photo from twitter? Let map a flight booking experience
45. Add picture from hack for MN – tell bus app story and that it was built by a product team – get photo from twitter? Now its your turn!
46. • Walk a simple example • Discuss an example or two • Take a different route (different example) • Capture random discussions as you go How do you start a discovery discussion? Avoid asking “why” too often • Add sketches to enhance the discussion
47. Chose someone to learn about (persona) Choose something to learn about (map) Learn about their experience Take them somewhere interesting (journey) What do you want to learn first? Where will you take your customers?
48. What is your primary learning dimension? What would change if customer journeys drove your choice of delivery processes?
49. Annotating and challenging our choices
50. Customer Journeys for Booking Flights
51. Where will your journey’s take you? david.hussman@devjam.com www.devjam.com