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Story Mapping - David Hussman - Agile SG 2013

66a1bb94b08fe5dcd07635a59681626c?s=47 Agile Singapore
November 08, 2013
170

Story Mapping - David Hussman - Agile SG 2013

Presented in Agile Singapore 2013 Conference

66a1bb94b08fe5dcd07635a59681626c?s=128

Agile Singapore

November 08, 2013
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Transcript

  1. Story Maps, Slices, Customer Journeys and Other Product Design Tools

    David Hussman - DevJam
  2. This is what you could do this morning

  3. Chose someone to learn about persona Choose something to learn

    about idea Explore about their experience story map Take them somewhere interesting journey Here is what we are going to try
  4. Traditional Story Writing Session

  5. Persona Driven Authoring

  6. “Once she finds the loan …” Story Mapping Session

  7. Add picture from hack for MN – tell bus app

    story and that it was built by a product team – get photo from twitter? Maps are a story telling tool Your first mapping starts now!
  8. How do you start a discovery discussion? The anatomy of

    discovery
  9. How does mapping differ across domains?

  10. Informal mapping and journeying

  11. Mapping a Large Product (System) One or more product development

    teams
  12. Connecting systems and users

  13. Let’s watch some collaborative product discovery in action

  14. Discovery begins here

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  32. And there was much rejoicing?

  33. Discovery is challenged and grows

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  35. Product design meets system thinking

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  37. Chose someone to learn about persona Choose something to learn

    about idea Learn about their experience story map Take them somewhere interesting journey Now its your turn to map (discover)!
  38. Your First Step Chose someone to learn about (persona) Choose

    something to learn about (idea) Learn about their experience (map) Take them somewhere interesting (journey)
  39. You could learn about “booking a flight” or You could

    work on something of your choosing Choose something to learn about (idea) Your First Choice
  40. Who are you helping (persona)? Chose someone to learn about

    (persona) Choose something to learn about (idea) Learn about their experience (map) Take them somewhere interesting ( journey)
  41. Who are you helping (persona)? Who’s is your design target

    (target market)?
  42. What are their needs? Avoid “product arrogance” Chose someone to

    learn about (persona) Choose something to learn about (idea) Learn about their experience (map) Take them somewhere interesting (journey)
  43. How do you make tools serve discussion? Don’t ignore the

    “what abouts”
  44. Add picture from hack for MN – tell bus app

    story and that it was built by a product team – get photo from twitter? Let map a flight booking experience
  45. Add picture from hack for MN – tell bus app

    story and that it was built by a product team – get photo from twitter? Now its your turn!
  46. • Walk a simple example • Discuss an example or

    two • Take a different route (different example) • Capture random discussions as you go How do you start a discovery discussion? Avoid asking “why” too often • Add sketches to enhance the discussion
  47. Chose someone to learn about (persona) Choose something to learn

    about (map) Learn about their experience Take them somewhere interesting (journey) What do you want to learn first? Where will you take your customers?
  48. What is your primary learning dimension? What would change if

    customer journeys drove your choice of delivery processes?
  49. Annotating and challenging our choices

  50. Customer Journeys for Booking Flights

  51. Where will your journey’s take you? david.hussman@devjam.com www.devjam.com