Synthetic data is data made by a model or simulation instead of collected from the real world. It lets decision makers test ideas before acting, fill gaps when real data is missing, protect people's privacy, and compare "what-if" options quickly and cheaply.
We showed this with a simulation of a 60-seat study room. One simulated day produced 842 student arrivals, and 33% of them were turned away at peak times. Testing different scenarios showed that adding 30 seats cuts the turned-away share from 33% to 13%. That is the kind of answer that would take months to find in real life.
Synthetic data is only as good as its assumptions, so it should be checked against real data. Used carefully, it lets us make mistakes in the model, not in the real world.