December 2016 Meetup - Importance of SEO and How to Achieve with WordPress

The Presentation was lead by Chirag Pate @ Ahmedabad WordPress Meetup on 11th December 2016.

• Starting with your WordPress site & Why you need SEO
• Alter the default permalinks structure
• Install an .xml sitemap plugin
• Install an SEO plugin and start using rel=”canonical”
• Describe NoIndex, Nofollow
• Use a caching plugin to speed up your blog
• Use a CDN to boost your site’s performance
• Switch to a better web host
• Block spam comments
• While writing new ones, link to your old posts
• Optimize the images on your site
• Integrate Social Media sharing buttons in your posts
• Switch to a responsive design
• Customize your robots.txt
• Add fresh new posts frequently
• Fix broken links on your blog (Frog and Xenu)
• Limit URL lengths of your posts SEO tools
• Frog/Xenu
• PageSpeed Insights for Chrome
• Google Analytics/Webmaster

Transcript

2. I’m Chirag Patel Project Coordinator at @multidots I am now Translator Editor of Gujarati. @_chiragpatel / mrchiragpatel.com
3. Agenda • What is SEO? • Importance of SEO • Best Practices to improve SEO • SEO Tools • Overview of Schema.org
4. What is SEO? Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
5. Importance of SEO Search engine optimization is essential because: The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your online store you need to rank as higher as possible.
6. Best Practices to improve SEO 1) Starting with your WordPress site
7. 2) Alter the default permalinks structure
8. 3) Install an .xml sitemap plugin
9. 4) Install an SEO plugin and start using rel=”canonical” If we have Exactly, same content for two different page. Which version should a search engine show? This is what rel=canonical was invented for. For Example: <link rel="canonical" href="http://example.com/wordpress/seo-plugin/">
10. 5) Describe NoIndex, Nofollow
11. 6) Use a caching plugin to speed up your site
12. 7) Use a CDN to boost your site’s performance
13. 8) Switch to a better web host If your website slow even after try all side speed up task like optimizing the code, using a caching plugin, and a CDN, then it is a peak time to switch on to a better web host with faster server.
14. 9) Block spam comments #1 Akismet: #2 ‘Nofollow’ Links in Comments #3 Disable comments and feed plug-in
15. 10) While writing new ones, link to your old posts • Internal linking is a very IMP to feed search engines more relevant content on your website. • It works as a virtual map of related posts on your site and makes navigation within your site easier for both users and bots. • Apart from SEO part, it will also helps to get more traffic on older post too.
16. 11) Optimize the images on your site Optimizing your images by compressing and resizing them may reduce the sizes of the images by a great extent, decreasing the page sizes and thus improving page loading performance on your blog.
17. 12) Integrate Social Media sharing buttons in your posts
18. 13) Switch to a responsive design
19. 14) Customize your robots.txt
20. 15) Add fresh new posts frequently
21. 16) Fix broken links on your blog Broken Link checker: https://wordpress.org/plugins/broken-link-checker/
22. SEO Tools 1) Frog / Xenu 2) PageSpeed Insights for Chrome
23. http://schema.org/