AI-Powered Meta Ads: Taking Performance to New Heights

Insights and strategies on how brands can utilize AI-driven tools and techniques to create more effective, engaging, and high-converting Meta Ads and increase their account management efficiency.

By leveraging cutting-edge strategies, tools, platform features, and data analysis, attendees will learn how to maximize their ad spend and optimize the customer journey with data-driven decision-making.

Presented live at HeroConf in San Diego on November 19, 2024.

Transcript

1. AI-Powered Meta Ads: Taking Performance to New Heights Akvile DeFazio AKVERTISE Speakerdeck.com/akvile @akdefazio @AkvileDeFazio
2. Are you currently using AI to support your advertising efforts in any capacity? #HeroConf | @AkvileDeFazio
3. Campaign Level AI #HeroConf | @AkvileDeFazio
4. ECOMMERCE #HeroConf | @AkvileDeFazio
5. ASC #HeroConf | @AkvileDeFazio Benefits ◦ Streamlined and automated ◦ Leverages AI to find customers Limitations ◦ Less human control ◦ Inconsistent
6. Manual #HeroConf | @AkvileDeFazio Benefits ◦ More targeting control Limitations ◦ Limited data ◦ May miss customers ◦ Less efficient
7. Sales Campaign Tips #HeroConf | @AkvileDeFazio • Don’t use ASC as your sole strategy • Test Existing Customer Budget Caps
8. LEAD GENERATION #HeroConf | @AkvileDeFazio
9. LEAD GENERATION #HeroConf | @AkvileDeFazio
10. Ad Set Level AI #HeroConf | @AkvileDeFazio
11. TARGETING #HeroConf | @AkvileDeFazio • Advantage+ Audience
12. • Optional suggestion audiences ◦ Facebook engagers ◦ Instagram engagers ◦ Website visitors ◦ Newsletter Subscribers Advantage+ Audience #HeroConf | @AkvileDeFazio
13. Ad Level AI #HeroConf | @AkvileDeFazio
14. AD COPY GEN AI • Primary Text • Headlines #HeroConf | @AkvileDeFazio
15. Writer’s Block? #HeroConf | @AkvileDeFazio Try other AI tools • ChatGPT • Jasper.ai • copy.ai
16. #HeroConf | @AkvileDeFazio COPY GENERATION
17. #HeroConf | @AkvileDeFazio COPY REFINEMENT
18. Prompt Problems? #HeroConf | @AkvileDeFazio
19. #HeroConf | @AkvileDeFazio Image Source: Super Troopers
20. #HeroConf | @AkvileDeFazio PROMPT ENHANCEMENT
21. #HeroConf | @AkvileDeFazio
22. #HeroConf | @AkvileDeFazio
23. ID with AI • Collect reviews and social comments • Ask AI to categorize • Apply to copy and creative #HeroConf | @AkvileDeFazio
24. ID with AI • Emotional language or sentiments • Key paint points resolved • Unique features or benefits #HeroConf | @AkvileDeFazio
25. ID with AI • Product comparisons • Customer persona insights • Common use cases or scenarios #HeroConf | @AkvileDeFazio
26. ID with AI • Popular pairings or recommendations • Product longevity or reliability #HeroConf | @AkvileDeFazio
27. IMAGE GEN AI #HeroConf | @AkvileDeFazio
28. • Panning • Zooming • Rotating #HeroConf | @AkvileDeFazio Image Animation
29. Advantage+ Catalog Ads #HeroConf | @AkvileDeFazio
30. Advantage+ Creative for Catalog • Dynamic Format • Product Tags • Backgrounds #HeroConf | @AkvileDeFazio
31. #HeroConf | @AkvileDeFazio Advantage+ Creative for Catalog
32. Image via Meta’s Holiday Performance Guide 2024 #HeroConf | @AkvileDeFazio CATALOG
33. Reporting & Analysis #HeroConf | @AkvileDeFazio
34. AI Data Analyst Math Solver Graph Maker Fact Finder #HeroConf | @AkvileDeFazio Julius.ai
35. #HeroConf | @AkvileDeFazio JULIUS.AI
36. #HeroConf | @AkvileDeFazio JULIUS.AI
37. #HeroConf | @AkvileDeFazio
38. Case Study #HeroConf | @AkvileDeFazio
39. Ecommerce Client: Budget: $40K/month Goal: Purchases #HeroConf | @AkvileDeFazio
40. Advantage+ Features AI Implementations Creative Generation Data Analysis Reporting Copy Generation #HeroConf | @AkvileDeFazio
41. CTR: +11.57% Purchases: +63.98% CVR: +26.79% CPA: -30.92% ROAS: +43.87% #HeroConf | @AkvileDeFazio
42. Reduced YoY Account Management Time: -26.81% #HeroConf | @AkvileDeFazio Gained 1.81 hours/month Increased availability Increased revenue Increased profit Didn’t sacrifice results
43. Thank you! AKvertise.com/HeroConf