Test pitch deck

Transcript

1. MAKMENDE MEDIA How to produce film and photography for campaigns in times of Covid-19?
2. We’re in uncharted territory. The world is going through something completely new. And you are reacting accordingly. Many impact organisations are dealing with the unforeseen cancellations of events, campaigns and film shoots. There's no manual for navigating communication efforts at this moment. No organisation has it all figured out. As your creative & production partner, MAKMENDE is dedicated to helping you adapt your existing campaigns, find new ways of working and reinvent your storytelling. We get many questions about postponed campaigns and cancelled shoots. How to shoot during lockdowns? How to work with crews remotely? How to gather footage from people and projects on the ground? How do we communicate? What is appropriate? What does fundraising look like in Covid-19 times? Over the following pages we'll share some of our thoughts, solutions and processes that hopefully will allow you to continue to create engaging content. Lockdown doesn't have to mean shut down. We are amidst weird times, but we are in this together. Ivan Mikulić, CEO MAKMENDE A BRIEF MESSAGE FROM ME TO YOU
3. This pandemic is forcing us into isolation. There is no better time than now to foster connections.
4. IMAGE HERE What can we help you with? FOSTERING CONNECTIONS 1. Strategy 2. People 3. Content 4. Campaigning
5. 1. Strategy THE CHALLENGE How do I connect with the new situation and how do I stay relevant when my scheduled campaign ideas are out of touch with what’s happening at the moment? Adapt your campaign communications to new realities and insights. We can quickly flash out covid proof script ideas and outlines. OUR SOLUTION HOW WE CAN HELP Our network of dedicated local producers can gather footage around the world.
6. 2. People THE CHALLENGE How do I get my message out there during the pandemic? How do I activate my communities and connect with them in an engaging and meaningful way? Collaborate with local influencers, people who your audiences interact with and listen to. They can start a conversation and push your message forward. OUR SOLUTION HOW WE CAN HELP Influencers can host your online events and provide that local feeling.
7. In times of social distancing, social moments are even more important.
8. 3. Content THE CHALLENGE How do I show real people and the impact during Covid-19 on my projects while I am unable to fly in my film crews? Almost everybody has a mobile phone these days. Focus on User Generated Content (UGC). MAKMENDE knows how to coordinate and provide editorial guidance when working with UGC. OUR SOLUTION HOW WE CAN HELP Our network of world wide producers in lockdown can operate as coordinators of user generated content networks and gather the footage quickly through WhatsApp.
9. 4. Campaigns THE CHALLENGE My projects are already seriously jeopardised by the pandemic. Is it smart to even consider a fundraising or awareness campaign? It is smart to act now, as it is currently relatively cheap to reach people, because the online ads market has crashed. With small tweaks to your existing campaign content, we address the Covid-19 situation at hand. OUR SOLUTION HOW WE CAN HELP MAKMENDE optimises the content to get the most of out of your media budgets.
10. Stories can bring people together, or tear us apart. We choose to connect.
11. IMAGE HERE This is how we adapted: MAKMENDE 1. Covid Storytelling Formats 2. Redefining Production 3. Remote Post-Production
12. 1. Covid storytelling formats There is no better time than now to foster connections. We developed three video formats with a focus on human connection. Have a look at the links on the right Our team knows how to create authentic dialogue with your community and target groups. WHAT WE OFFER Skype conversation formats Face to face Reaction formats Who do you inspire? Collage formats #Wegotthis
13. 2. Redefining video production During the pandemic we are constantly in touch with our network and we know in what countries you still can film. In countries with lockdown, our producers operate as coordinators of a network of user generated content (UGC) creators with mobile phones. We call this: The BeeHive WHAT WE OFFER MAKMENDE works with locally based producers, film crews and photographers around the world with a strong focus on emerging nations.
14. Amsterdam based creatives translate your messaging into short and easy to follow up briefings for non-professionals Briefings are shared with our worldwide network of local producers who pass the assignment on within their network to be shot on mobile phones Once the footage is sent through back to us we edit the content into different creative assets 1. 2. 3. The BeeHive
15. The BeeHive
16. 3. Remote editing and post-production We offer editing possibilities and post production solutions in our in-house studio in Amsterdam. Raw edit cuts can be shared online and we can even organise covid proof feedback meeting rounds. Our flexible team can facilitate any timezone by shifting to earlier or later calltimes. Your production can continue without many delays. Video Editing Colour Grading Sound design and mix Voice-over recording Original music composition Motion Graphics Animation Translations and subtitling WHAT WE OFFER
17. What is your challenge? We might have a solution for you.
18. Let’s connect. hello@makmendemedia.com