BUSINESS UNPLUGGED - The Power of Mobility

Enterprise Mobile Technology Trends and User Behavior, Considerations in Mobile Application Development, AT&T approach and perspectives on mobile applications, Mobility value analysis/opportunities across lines of business and consumers.

Transcript

1. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Business Unplugged: The Power of Mobility Mike Antieri
2. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Enterprise Mobile Technology Trends & User Behavior Considerations in mobile application development Our approach and perspectives on mobile applications Mobility value analysis/opportunities across lines of business and consumer Q & A Agenda 2
3. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Legacy Mobile Devices •  Slow processing speeds •  Low resolution screens •  Small memory capacity •  Large/bulky batteries •  Limited Input/Output Today’s Mobile Devices •  Fast processors •  High resolution screens •  Huge memory capacity •  Flexible input/output •  Projection, camera as scanner, video •  Location Based Services The Lines Are Blurring All computing devices will communicate, while . . . All communication devices will compute! Mobile Device Evolution 3
4. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Based on theoretical peak speeds. Actual speed experienced will be less. Future network speeds and plans are subject to change. 25 – 40 Kbps Down 70 – 135 Kbps Down 700 – 1.7 Mbps Not currently Deployed 400 – 700 Kbps Down 220 – 320 Kbps Down 1 Mbps 5 Mbps 10 Mbps 20 Mbps 30 Mbps 40 Mbps 50 Mbps GPRS Peak: 48 Kbps EDGE Peak: 237 Kbps UMTS Peak: 384 Kbps HSDPA Peak: 1.8 Mbps HSPA 3.6 Peak: 3.6 Mbps HSPA 7.2 Peak: 7.2 Mbps HSPA+ Peak: Over 2X LTE Peak: Over 7X 100 Mbps AT&T Typical Download Throughput NETWORK TECHNOLOGY Networks Will Evolve to Multi Megabit Speeds! Past Present Future Advantage GSM: 90% Marketshare •  HSPA Continues to Evolve •  AT&T moving to HSPA+ •  Dominant Path will have LTE Falling Back to HSPA Coverage: •  More Cell Sites •  700 Mhz •  Femtos /Super Femtos •  Fixed Mobile Convergence •  AT&T Wi-fi GPRS EDGE UMTS HSDPA HSDPA LTE HSPA+ HSPA 7.2 4
5. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Cloud Conferencing Video Enterprise Apps Messaging Productivity Software Virtual Private Cloud Private Cloud Public Cloud •  Processing power delivered over the network •  Apps reside in network, accessed on-demand •  Identity and capabilities managed and delivered by network •  Security managed over the network •  No boundaries Cloud Services Trends 5
6. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Process (apps) Web – Native – Thick GMM 2D barcode SMS NFC MDM LBS Mobility Drives Velocity to Create Value 6
7. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Social Media is the #1 activity on the web today If Facebook were a country it would be the 3rd largest. 1.5M pieces of content are shared daily on Facebook. 80% of Twitter usage is on mobile devices, update anytime, anywhere. 5B cell phone subscribers by EOY 2010! Increasing % of Smartphones (AT&T leading the charge) Smartphone users spend > 2 hours consuming apps/media on mobile The World is Going Mobile & Social … 7
8. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Business Intelligence Field Force/Service Machine to Machine Mobile Marketing Asset Management AT&T Resources to Help you Get Started… 8 Disciplined Approach Co-Creating Solutions Industry Expertise
9. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. KNOWLEDGE BASE A Structured Approach To Capture Value Expert assistance every step of the way 9
10. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 10 Machine-2-Machine Solution
11. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 11 Asset Tracking Solution
12. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 12 AT&T MEAP Field Service MEAP Solution
13. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Business Devices Professional Services Mobility Apps (packaged & custom) Middleware Hosting Capabilities Mobile Networks UI/ Clients Apps/Services Platform Capabilities Computing Infrastructure Core Network Capabilities Our Role as Prime Integrator 13
14. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Call To Action Start with a Mobile Strategy •  Aligned with business strategy •  Identify stakeholders and define the operating model •  Understand customer and user experience requirements •  Identify applicable technologies and solutions •  Build business cases and drive for competitive advantage Focus on the Business Process and Solutions •  Focus on anchor processes and expand Deliver •  Understand stakeholders needs – Biz. unit and IT •  Get the human factor correct •  Follow a structured methodology Get started! Ask your AT&T team to set up a mobility strategy and technology workshop to help you map out your plans 14
15. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Thank You 15
16. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 16