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Images that POP!: Create Photos that Amaze your Audience

Amber Hewitt
June 10, 2017
110

Images that POP!: Create Photos that Amaze your Audience

Ever wonder how to create amazing images that will stand out? Find out the “secret sauce” process to take a photo from “meh” to “wow”! You’ll learn techniques like framing the shot with your camera/smartphone, lighting, editing your photo, and the right way to share your photo on the web or social media. You will see multiple examples ranging from product shots, to portraits, and even large-scale landscapes.

Presented at WordCamp Orange County 2017 // June 10, 2017

Amber Hewitt

June 10, 2017
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Transcript

  1. Create Photos that
    Amaze your Audience
    AMBER HEWITT
    IMAGES
    IMAGES THAT
    THAT POP!
    POP!
    #IMAGEPOP
    WORDCAMP ORANGE COUNTY 2017

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  2. #IMAGEPOP
    #WCOC
    SECRET
    FORMULA

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  3. THE SECRET FORMULAS
    BASIC
    SHARP PHOTOS
    PORTRAIT/SELFIE
    PRODUCT SHOT
    EDITING
    SOCIAL MEDIA
    WEBSITE
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT

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  4. THESE FORMULAS WILL HELP
    YOU TAKE AND EDIT YOUR
    PHOTOS FOR YOUR WEBSITE
    AND SOCIAL MEDIA
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  5. YES, YOU SHOULD BE
    TAKING YOUR OWN PHOTOS
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  6. THE “BASIC” FORMULA
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  7. EXPOSURE
    PETAPIXEL: http://ggoo.me/ex-triangle

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  8. F/1.4 F/22
    APERTURE

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  9. ISO 200
    1/60 SEC @ F/2.2
    DEPTH OF FIELD

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  10. DEPTH OF FIELD
    ISO 200
    1/5 SEC @ F/8.0

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  11. ISO
    ISO 3200
    6 SEC @ F/5.6

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  12. THE “SHARP PHOTOS” FORMULA
    • TRIPOD
    • SELF-TIMER
    • AVOID INCREASING ISO
    • CONTINUOUS SHOOTING MODE 

    OR BURST MODE
    • LEAN ON A WALL, CHAIR, OR BUDDY
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT

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  13. FRAMING THE SHOT RULE OF THIRDS

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  14. FRAMING THE SHOT CENTERED
    BORING!

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  15. FRAMING THE SHOT MOVING OUT OF FRAME
    WHERE YA GOIN’
    LEBRON?

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  16. FRAMING THE SHOT GIVING THEM
    SOMEWHERE TO GO
    JUST RIGHT!

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  17. THE “PORTRAIT/SELFIE” FORMULA
    • DIFFUSE LIGHT/FLASH
    • FILL FLASH ON SUNNY DAYS
    • REFLECTORS FOR EVEN LIGHT
    • SIMPLE BACKGROUND
    • SHOOT IN THE SHADE OR INDOORS 

    BY WINDOW WITH INDIRECT SUN
    • 2 OR MORE PEOPLE: HEADS CLOSE
    • MAKE THEM FEEL COMFORTABLE!
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT

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  18. THE “PRODUCT SHOT” FORMULA
    • TRIPOD
    • PRODUCT TENT / FOAM CORE
    • CONTINUOUS LIGHTS & NATURAL LIGHT
    • MIRRORS / REFLECTORS
    • PLEXIGLASS (FOR REFLECTIONS)
    • HIDE DISTRACTING STUFF
    • INVISIBLE THREAD TO HOLD PRODUCTS
    • CLEAN IT BEFORE YOU SHOOT IT!
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT

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  19. PRODUCT TENT
    HANDMADE TENT WITH FOAM CORE, POSTER BOARD,
    AND TRACING PAPER WITH DESK LAMPS

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  20. PRODUCT SHOT
    SHOT WITH FOAM CORE
    & INVISIBLE THREAD
    HOLDING STRAP

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  21. PRODUCT SHOT
    SHOT WITH PRODUCT
    TENT, 2 LIGHTS & LED
    LIGHT FOCUSED ON
    THE CRYSTALS FOR
    SPARKLE

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  22. MOBILE CAMERA APPS
    • Manual (iOS)
    • Camera+ (iOS)
    • Obscura Camera (iOS)
    • Hydra (iOS)
    #IMAGEPOP
    #WCOC
    • ProShot (iOS, ANDROID)
    • VSCO (iOS, ANDROID)
    • Camera Zoom FX (ANDROID)
    • Camera FV-5 (ANDROID)
    @AMBERRHEWITT

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  23. MOBILE PHOTO EDITING APPS
    • Snapseed (iOS, Android)
    • VSCO (iOS, Android)
    • Adobe Photoshop Express (iOS, Android)
    • Enlight (iOS)
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  24. OTHER MOBILE PHOTO APPS
    • TouchRetouch (remove objects) 

    (iOS, Android)
    • SKRWT (corrects perspective & lens distortion) 

    (iOS, Android)
    • AfterFocus (adds DSLR-like depth of field) 

    (iOS, Android)
    • Metapho (view & remove EXIF information) 

    (iOS)
    • MOLDIV (edit, collage, & beauty features) 

    (iOS, Android)
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  25. #IMAGEPOP
    #WCOC
    • CROP
    • EXPOSURE
    • TEMPERATURE
    • SHARPEN
    • CLARITY
    • CONTRAST
    • SATURATION
    THE “EDITING” FORMULA
    SECRET
    FORMULA
    @AMBERRHEWITT

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  26. EDITING THE PHOTO EXPOSURE, TEMPERATURE,
    CONTRAST, & SHARPEN
    SHOT OUTSIDE IN SHADOW
    ON WHITE FOAM CORE EDITED WITH VSCO

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  27. EDITING THE PHOTO

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  28. EDITING THE PHOTO

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  29. EDITING THE PHOTO EXPOSURE, TEMPERATURE,
    CONTRAST, CLARITY, CURVES, & SHARPEN
    LIGHTROOM

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  30. THE “WEBSITE” FORMULA
    • REDUCE THE PIXEL & FILE SIZE!

    IPHONE 6S+ PHOTO IS 4032 X 3024
    PIXELS & 2 MB
    • MAKE THE TITLE OF YOUR IMAGE FILE
    RELEVANT TO THE SUBJECT MATTER 

    FOR BETTER SEO.

    IMG_3285.JPG SHOULD BE YELLOW-FLOWER.JPG
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT

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  31. HERO/SLIDER IMAGES
    HEADER TEXT SHOULD BE
    READABLE OVER YOUR PHOTO

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  32. HERO/SLIDER IMAGES
    HEADER TEXT SHOULD BE
    READABLE OVER YOUR PHOTO

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  33. THE “SOCIAL MEDIA” FORMULA
    • TWITTER: 1024 X 512 PIXELS
    • FACEBOOK: 1200 X 630 PIXELS
    • INSTAGRAM: 1080 PIXELS LONG
    • PINTEREST: 600 X 900 PIXELS
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    MORE SIZE INFO: 

    http://ggoo.me/smedia-sizes
    @AMBERRHEWITT

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  34. APPS FOR ADDING TYPE & GRAPHICS
    #IMAGEPOP
    #WCOC
    • Canva (Web App, iOS)
    • Vanillapen (iOS)
    • Font Candy (iOS)
    • Uptown & Co (iOS)
    • Sprightly (iOS, Android)
    • PicLab (Android)
    @AMBERRHEWITT

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  35. EXAMPLES

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  36. QUESTIONS?
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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  37. THANK YOU!
    AMBER HEWITT
    amberhewitt.com
    @amberrhewitt
    #IMAGEPOP
    #WCOC @AMBERRHEWITT

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