Images that POP!: Create Photos that Amaze your Audience

Ecf1ed72f102d378dfd3b426fad1f66b?s=47 Amber Hewitt
June 10, 2017
61

Images that POP!: Create Photos that Amaze your Audience

Ever wonder how to create amazing images that will stand out? Find out the “secret sauce” process to take a photo from “meh” to “wow”! You’ll learn techniques like framing the shot with your camera/smartphone, lighting, editing your photo, and the right way to share your photo on the web or social media. You will see multiple examples ranging from product shots, to portraits, and even large-scale landscapes.

Presented at WordCamp Orange County 2017 // June 10, 2017

Ecf1ed72f102d378dfd3b426fad1f66b?s=128

Amber Hewitt

June 10, 2017
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Transcript

  1. Create Photos that Amaze your Audience AMBER HEWITT IMAGES IMAGES

    THAT THAT POP! POP! #IMAGEPOP WORDCAMP ORANGE COUNTY 2017
  2. #IMAGEPOP #WCOC SECRET FORMULA

  3. THE SECRET FORMULAS BASIC SHARP PHOTOS PORTRAIT/SELFIE PRODUCT SHOT EDITING

    SOCIAL MEDIA WEBSITE #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  4. THESE FORMULAS WILL HELP YOU TAKE AND EDIT YOUR PHOTOS

    FOR YOUR WEBSITE AND SOCIAL MEDIA #IMAGEPOP #WCOC @AMBERRHEWITT
  5. YES, YOU SHOULD BE TAKING YOUR OWN PHOTOS #IMAGEPOP #WCOC

    @AMBERRHEWITT
  6. THE “BASIC” FORMULA #IMAGEPOP #WCOC @AMBERRHEWITT

  7. EXPOSURE PETAPIXEL: http://ggoo.me/ex-triangle

  8. F/1.4 F/22 APERTURE

  9. ISO 200 1/60 SEC @ F/2.2 DEPTH OF FIELD

  10. DEPTH OF FIELD ISO 200 1/5 SEC @ F/8.0

  11. ISO ISO 3200 6 SEC @ F/5.6

  12. THE “SHARP PHOTOS” FORMULA • TRIPOD • SELF-TIMER • AVOID

    INCREASING ISO • CONTINUOUS SHOOTING MODE 
 OR BURST MODE • LEAN ON A WALL, CHAIR, OR BUDDY #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  13. FRAMING THE SHOT RULE OF THIRDS

  14. FRAMING THE SHOT CENTERED BORING!

  15. FRAMING THE SHOT MOVING OUT OF FRAME WHERE YA GOIN’

    LEBRON?
  16. FRAMING THE SHOT GIVING THEM SOMEWHERE TO GO JUST RIGHT!

  17. THE “PORTRAIT/SELFIE” FORMULA • DIFFUSE LIGHT/FLASH • FILL FLASH ON

    SUNNY DAYS • REFLECTORS FOR EVEN LIGHT • SIMPLE BACKGROUND • SHOOT IN THE SHADE OR INDOORS 
 BY WINDOW WITH INDIRECT SUN • 2 OR MORE PEOPLE: HEADS CLOSE • MAKE THEM FEEL COMFORTABLE! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  18. THE “PRODUCT SHOT” FORMULA • TRIPOD • PRODUCT TENT /

    FOAM CORE • CONTINUOUS LIGHTS & NATURAL LIGHT • MIRRORS / REFLECTORS • PLEXIGLASS (FOR REFLECTIONS) • HIDE DISTRACTING STUFF • INVISIBLE THREAD TO HOLD PRODUCTS • CLEAN IT BEFORE YOU SHOOT IT! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  19. PRODUCT TENT HANDMADE TENT WITH FOAM CORE, POSTER BOARD, AND

    TRACING PAPER WITH DESK LAMPS
  20. PRODUCT SHOT SHOT WITH FOAM CORE & INVISIBLE THREAD HOLDING

    STRAP
  21. PRODUCT SHOT SHOT WITH PRODUCT TENT, 2 LIGHTS & LED

    LIGHT FOCUSED ON THE CRYSTALS FOR SPARKLE
  22. MOBILE CAMERA APPS • Manual (iOS) • Camera+ (iOS) •

    Obscura Camera (iOS) • Hydra (iOS) #IMAGEPOP #WCOC • ProShot (iOS, ANDROID) • VSCO (iOS, ANDROID) • Camera Zoom FX (ANDROID) • Camera FV-5 (ANDROID) @AMBERRHEWITT
  23. MOBILE PHOTO EDITING APPS • Snapseed (iOS, Android) • VSCO

    (iOS, Android) • Adobe Photoshop Express (iOS, Android) • Enlight (iOS) #IMAGEPOP #WCOC @AMBERRHEWITT
  24. OTHER MOBILE PHOTO APPS • TouchRetouch (remove objects) 
 (iOS,

    Android) • SKRWT (corrects perspective & lens distortion) 
 (iOS, Android) • AfterFocus (adds DSLR-like depth of field) 
 (iOS, Android) • Metapho (view & remove EXIF information) 
 (iOS) • MOLDIV (edit, collage, & beauty features) 
 (iOS, Android) #IMAGEPOP #WCOC @AMBERRHEWITT
  25. #IMAGEPOP #WCOC • CROP • EXPOSURE • TEMPERATURE • SHARPEN

    • CLARITY • CONTRAST • SATURATION THE “EDITING” FORMULA SECRET FORMULA @AMBERRHEWITT
  26. EDITING THE PHOTO EXPOSURE, TEMPERATURE, CONTRAST, & SHARPEN SHOT OUTSIDE

    IN SHADOW ON WHITE FOAM CORE EDITED WITH VSCO
  27. EDITING THE PHOTO

  28. EDITING THE PHOTO

  29. EDITING THE PHOTO EXPOSURE, TEMPERATURE, CONTRAST, CLARITY, CURVES, & SHARPEN

    LIGHTROOM
  30. THE “WEBSITE” FORMULA • REDUCE THE PIXEL & FILE SIZE!


    IPHONE 6S+ PHOTO IS 4032 X 3024 PIXELS & 2 MB • MAKE THE TITLE OF YOUR IMAGE FILE RELEVANT TO THE SUBJECT MATTER 
 FOR BETTER SEO.
 IMG_3285.JPG SHOULD BE YELLOW-FLOWER.JPG #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  31. HERO/SLIDER IMAGES HEADER TEXT SHOULD BE READABLE OVER YOUR PHOTO

  32. HERO/SLIDER IMAGES HEADER TEXT SHOULD BE READABLE OVER YOUR PHOTO

  33. THE “SOCIAL MEDIA” FORMULA • TWITTER: 1024 X 512 PIXELS

    • FACEBOOK: 1200 X 630 PIXELS • INSTAGRAM: 1080 PIXELS LONG • PINTEREST: 600 X 900 PIXELS #IMAGEPOP #WCOC SECRET FORMULA MORE SIZE INFO: 
 http://ggoo.me/smedia-sizes @AMBERRHEWITT
  34. APPS FOR ADDING TYPE & GRAPHICS #IMAGEPOP #WCOC • Canva

    (Web App, iOS) • Vanillapen (iOS) • Font Candy (iOS) • Uptown & Co (iOS) • Sprightly (iOS, Android) • PicLab (Android) @AMBERRHEWITT
  35. EXAMPLES

  36. QUESTIONS? #IMAGEPOP #WCOC @AMBERRHEWITT

  37. THANK YOU! AMBER HEWITT amberhewitt.com @amberrhewitt #IMAGEPOP #WCOC @AMBERRHEWITT