Images that POP!: Create Photos that Amaze your Audience

Ever wonder how to create amazing images that will stand out? Find out the “secret sauce” process to take a photo from “meh” to “wow”! You’ll learn techniques like framing the shot with your camera/smartphone, lighting, editing your photo, and the right way to share your photo on the web or social media. You will see multiple examples ranging from product shots, to portraits, and even large-scale landscapes.

Presented at WordCamp Orange County 2017 // June 10, 2017

Transcript

1. Create Photos that
   Amaze your Audience
   AMBER HEWITT
   IMAGES
   IMAGES THAT
   THAT POP!
   POP!
   #IMAGEPOP
   WORDCAMP ORANGE COUNTY 2017
   

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2. #IMAGEPOP
   #WCOC
   SECRET
   FORMULA
   

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3. THE SECRET FORMULAS
   BASIC
   SHARP PHOTOS
   PORTRAIT/SELFIE
   PRODUCT SHOT
   EDITING
   SOCIAL MEDIA
   WEBSITE
   #IMAGEPOP
   #WCOC
   SECRET
   FORMULA
   @AMBERRHEWITT
   

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4. THESE FORMULAS WILL HELP
   YOU TAKE AND EDIT YOUR
   PHOTOS FOR YOUR WEBSITE
   AND SOCIAL MEDIA
   #IMAGEPOP
   #WCOC @AMBERRHEWITT
   

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5. YES, YOU SHOULD BE
   TAKING YOUR OWN PHOTOS
   #IMAGEPOP
   #WCOC @AMBERRHEWITT
   

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6. THE “BASIC” FORMULA
   #IMAGEPOP
   #WCOC @AMBERRHEWITT
   

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7. EXPOSURE
   PETAPIXEL: http://ggoo.me/ex-triangle
   

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8. F/1.4 F/22
   APERTURE
   

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9. ISO 200
   1/60 SEC @ F/2.2
   DEPTH OF FIELD
   

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10. DEPTH OF FIELD
    ISO 200
    1/5 SEC @ F/8.0
    

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11. ISO
    ISO 3200
    6 SEC @ F/5.6
    

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12. THE “SHARP PHOTOS” FORMULA
    • TRIPOD
    • SELF-TIMER
    • AVOID INCREASING ISO
    • CONTINUOUS SHOOTING MODE 

    OR BURST MODE
    • LEAN ON A WALL, CHAIR, OR BUDDY
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT
    

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13. FRAMING THE SHOT RULE OF THIRDS
    

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14. FRAMING THE SHOT CENTERED
    BORING!
    

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15. FRAMING THE SHOT MOVING OUT OF FRAME
    WHERE YA GOIN’
    LEBRON?
    

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16. FRAMING THE SHOT GIVING THEM
    SOMEWHERE TO GO
    JUST RIGHT!
    

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17. THE “PORTRAIT/SELFIE” FORMULA
    • DIFFUSE LIGHT/FLASH
    • FILL FLASH ON SUNNY DAYS
    • REFLECTORS FOR EVEN LIGHT
    • SIMPLE BACKGROUND
    • SHOOT IN THE SHADE OR INDOORS 

    BY WINDOW WITH INDIRECT SUN
    • 2 OR MORE PEOPLE: HEADS CLOSE
    • MAKE THEM FEEL COMFORTABLE!
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT
    

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18. THE “PRODUCT SHOT” FORMULA
    • TRIPOD
    • PRODUCT TENT / FOAM CORE
    • CONTINUOUS LIGHTS & NATURAL LIGHT
    • MIRRORS / REFLECTORS
    • PLEXIGLASS (FOR REFLECTIONS)
    • HIDE DISTRACTING STUFF
    • INVISIBLE THREAD TO HOLD PRODUCTS
    • CLEAN IT BEFORE YOU SHOOT IT!
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT
    

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19. PRODUCT TENT
    HANDMADE TENT WITH FOAM CORE, POSTER BOARD,
    AND TRACING PAPER WITH DESK LAMPS
    

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20. PRODUCT SHOT
    SHOT WITH FOAM CORE
    & INVISIBLE THREAD
    HOLDING STRAP
    

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21. PRODUCT SHOT
    SHOT WITH PRODUCT
    TENT, 2 LIGHTS & LED
    LIGHT FOCUSED ON
    THE CRYSTALS FOR
    SPARKLE
    

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22. MOBILE CAMERA APPS
    • Manual (iOS)
    • Camera+ (iOS)
    • Obscura Camera (iOS)
    • Hydra (iOS)
    #IMAGEPOP
    #WCOC
    • ProShot (iOS, ANDROID)
    • VSCO (iOS, ANDROID)
    • Camera Zoom FX (ANDROID)
    • Camera FV-5 (ANDROID)
    @AMBERRHEWITT
    

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23. MOBILE PHOTO EDITING APPS
    • Snapseed (iOS, Android)
    • VSCO (iOS, Android)
    • Adobe Photoshop Express (iOS, Android)
    • Enlight (iOS)
    #IMAGEPOP
    #WCOC @AMBERRHEWITT
    

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24. OTHER MOBILE PHOTO APPS
    • TouchRetouch (remove objects) 

    (iOS, Android)
    • SKRWT (corrects perspective & lens distortion) 

    (iOS, Android)
    • AfterFocus (adds DSLR-like depth of field) 

    (iOS, Android)
    • Metapho (view & remove EXIF information) 

    (iOS)
    • MOLDIV (edit, collage, & beauty features) 

    (iOS, Android)
    #IMAGEPOP
    #WCOC @AMBERRHEWITT
    

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25. #IMAGEPOP
    #WCOC
    • CROP
    • EXPOSURE
    • TEMPERATURE
    • SHARPEN
    • CLARITY
    • CONTRAST
    • SATURATION
    THE “EDITING” FORMULA
    SECRET
    FORMULA
    @AMBERRHEWITT
    

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26. EDITING THE PHOTO EXPOSURE, TEMPERATURE,
    CONTRAST, & SHARPEN
    SHOT OUTSIDE IN SHADOW
    ON WHITE FOAM CORE EDITED WITH VSCO
    

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27. EDITING THE PHOTO
    

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28. EDITING THE PHOTO
    

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29. EDITING THE PHOTO EXPOSURE, TEMPERATURE,
    CONTRAST, CLARITY, CURVES, & SHARPEN
    LIGHTROOM
    

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30. THE “WEBSITE” FORMULA
    • REDUCE THE PIXEL & FILE SIZE!

    IPHONE 6S+ PHOTO IS 4032 X 3024
    PIXELS & 2 MB
    • MAKE THE TITLE OF YOUR IMAGE FILE
    RELEVANT TO THE SUBJECT MATTER 

    FOR BETTER SEO.

    IMG_3285.JPG SHOULD BE YELLOW-FLOWER.JPG
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    @AMBERRHEWITT
    

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31. HERO/SLIDER IMAGES
    HEADER TEXT SHOULD BE
    READABLE OVER YOUR PHOTO
    

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32. HERO/SLIDER IMAGES
    HEADER TEXT SHOULD BE
    READABLE OVER YOUR PHOTO
    

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33. THE “SOCIAL MEDIA” FORMULA
    • TWITTER: 1024 X 512 PIXELS
    • FACEBOOK: 1200 X 630 PIXELS
    • INSTAGRAM: 1080 PIXELS LONG
    • PINTEREST: 600 X 900 PIXELS
    #IMAGEPOP
    #WCOC
    SECRET
    FORMULA
    MORE SIZE INFO: 

    http://ggoo.me/smedia-sizes
    @AMBERRHEWITT
    

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34. APPS FOR ADDING TYPE & GRAPHICS
    #IMAGEPOP
    #WCOC
    • Canva (Web App, iOS)
    • Vanillapen (iOS)
    • Font Candy (iOS)
    • Uptown & Co (iOS)
    • Sprightly (iOS, Android)
    • PicLab (Android)
    @AMBERRHEWITT
    

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35. EXAMPLES
    

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36. QUESTIONS?
    #IMAGEPOP
    #WCOC @AMBERRHEWITT
    

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37. THANK YOU!
    AMBER HEWITT
    amberhewitt.com
    @amberrhewitt
    #IMAGEPOP
    #WCOC @AMBERRHEWITT
    

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