Images that POP!: Create Photos that Amaze your Audience

Ever wonder how to create amazing images that will stand out? Find out the “secret sauce” process to take a photo from “meh” to “wow”! You’ll learn techniques like framing the shot with your camera/smartphone, lighting, editing your photo, and the right way to share your photo on the web or social media. You will see multiple examples ranging from product shots, to portraits, and even large-scale landscapes.

Presented at WordCamp Orange County 2017 // June 10, 2017

Transcript

1. Create Photos that Amaze your Audience AMBER HEWITT IMAGES IMAGES THAT THAT POP! POP! #IMAGEPOP WORDCAMP ORANGE COUNTY 2017
2. #IMAGEPOP #WCOC SECRET FORMULA
3. THE SECRET FORMULAS BASIC SHARP PHOTOS PORTRAIT/SELFIE PRODUCT SHOT EDITING SOCIAL MEDIA WEBSITE #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
4. THESE FORMULAS WILL HELP YOU TAKE AND EDIT YOUR PHOTOS FOR YOUR WEBSITE AND SOCIAL MEDIA #IMAGEPOP #WCOC @AMBERRHEWITT
5. YES, YOU SHOULD BE TAKING YOUR OWN PHOTOS #IMAGEPOP #WCOC @AMBERRHEWITT
6. THE “BASIC” FORMULA #IMAGEPOP #WCOC @AMBERRHEWITT
7. EXPOSURE PETAPIXEL: http://ggoo.me/ex-triangle
8. F/1.4 F/22 APERTURE
9. ISO 200 1/60 SEC @ F/2.2 DEPTH OF FIELD
10. DEPTH OF FIELD ISO 200 1/5 SEC @ F/8.0
11. ISO ISO 3200 6 SEC @ F/5.6
12. THE “SHARP PHOTOS” FORMULA • TRIPOD • SELF-TIMER • AVOID INCREASING ISO • CONTINUOUS SHOOTING MODE 
 OR BURST MODE • LEAN ON A WALL, CHAIR, OR BUDDY #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
13. FRAMING THE SHOT RULE OF THIRDS
14. FRAMING THE SHOT CENTERED BORING!
15. FRAMING THE SHOT MOVING OUT OF FRAME WHERE YA GOIN’ LEBRON?
16. FRAMING THE SHOT GIVING THEM SOMEWHERE TO GO JUST RIGHT!
17. THE “PORTRAIT/SELFIE” FORMULA • DIFFUSE LIGHT/FLASH • FILL FLASH ON SUNNY DAYS • REFLECTORS FOR EVEN LIGHT • SIMPLE BACKGROUND • SHOOT IN THE SHADE OR INDOORS 
 BY WINDOW WITH INDIRECT SUN • 2 OR MORE PEOPLE: HEADS CLOSE • MAKE THEM FEEL COMFORTABLE! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
18. THE “PRODUCT SHOT” FORMULA • TRIPOD • PRODUCT TENT / FOAM CORE • CONTINUOUS LIGHTS & NATURAL LIGHT • MIRRORS / REFLECTORS • PLEXIGLASS (FOR REFLECTIONS) • HIDE DISTRACTING STUFF • INVISIBLE THREAD TO HOLD PRODUCTS • CLEAN IT BEFORE YOU SHOOT IT! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
19. PRODUCT TENT HANDMADE TENT WITH FOAM CORE, POSTER BOARD, AND TRACING PAPER WITH DESK LAMPS
20. PRODUCT SHOT SHOT WITH FOAM CORE & INVISIBLE THREAD HOLDING STRAP
21. PRODUCT SHOT SHOT WITH PRODUCT TENT, 2 LIGHTS & LED LIGHT FOCUSED ON THE CRYSTALS FOR SPARKLE
22. MOBILE CAMERA APPS • Manual (iOS) • Camera+ (iOS) • Obscura Camera (iOS) • Hydra (iOS) #IMAGEPOP #WCOC • ProShot (iOS, ANDROID) • VSCO (iOS, ANDROID) • Camera Zoom FX (ANDROID) • Camera FV-5 (ANDROID) @AMBERRHEWITT
23. MOBILE PHOTO EDITING APPS • Snapseed (iOS, Android) • VSCO (iOS, Android) • Adobe Photoshop Express (iOS, Android) • Enlight (iOS) #IMAGEPOP #WCOC @AMBERRHEWITT
24. OTHER MOBILE PHOTO APPS • TouchRetouch (remove objects) 
 (iOS, Android) • SKRWT (corrects perspective & lens distortion) 
 (iOS, Android) • AfterFocus (adds DSLR-like depth of field) 
 (iOS, Android) • Metapho (view & remove EXIF information) 
 (iOS) • MOLDIV (edit, collage, & beauty features) 
 (iOS, Android) #IMAGEPOP #WCOC @AMBERRHEWITT
25. #IMAGEPOP #WCOC • CROP • EXPOSURE • TEMPERATURE • SHARPEN • CLARITY • CONTRAST • SATURATION THE “EDITING” FORMULA SECRET FORMULA @AMBERRHEWITT
26. EDITING THE PHOTO EXPOSURE, TEMPERATURE, CONTRAST, & SHARPEN SHOT OUTSIDE IN SHADOW ON WHITE FOAM CORE EDITED WITH VSCO
27. EDITING THE PHOTO
28. EDITING THE PHOTO
29. EDITING THE PHOTO EXPOSURE, TEMPERATURE, CONTRAST, CLARITY, CURVES, & SHARPEN LIGHTROOM
30. THE “WEBSITE” FORMULA • REDUCE THE PIXEL & FILE SIZE!
 IPHONE 6S+ PHOTO IS 4032 X 3024 PIXELS & 2 MB • MAKE THE TITLE OF YOUR IMAGE FILE RELEVANT TO THE SUBJECT MATTER 
 FOR BETTER SEO.
 IMG_3285.JPG SHOULD BE YELLOW-FLOWER.JPG #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
31. HERO/SLIDER IMAGES HEADER TEXT SHOULD BE READABLE OVER YOUR PHOTO
32. HERO/SLIDER IMAGES HEADER TEXT SHOULD BE READABLE OVER YOUR PHOTO
33. THE “SOCIAL MEDIA” FORMULA • TWITTER: 1024 X 512 PIXELS • FACEBOOK: 1200 X 630 PIXELS • INSTAGRAM: 1080 PIXELS LONG • PINTEREST: 600 X 900 PIXELS #IMAGEPOP #WCOC SECRET FORMULA MORE SIZE INFO: 
 http://ggoo.me/smedia-sizes @AMBERRHEWITT
34. APPS FOR ADDING TYPE & GRAPHICS #IMAGEPOP #WCOC • Canva (Web App, iOS) • Vanillapen (iOS) • Font Candy (iOS) • Uptown & Co (iOS) • Sprightly (iOS, Android) • PicLab (Android) @AMBERRHEWITT
35. EXAMPLES
36. QUESTIONS? #IMAGEPOP #WCOC @AMBERRHEWITT
37. THANK YOU! AMBER HEWITT amberhewitt.com @amberrhewitt #IMAGEPOP #WCOC @AMBERRHEWITT