Images that POP!: Create Photos that Amaze your Audience

Ecf1ed72f102d378dfd3b426fad1f66b?s=47 Amber Hewitt
June 10, 2017
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Images that POP!: Create Photos that Amaze your Audience

Ever wonder how to create amazing images that will stand out? Find out the “secret sauce” process to take a photo from “meh” to “wow”! You’ll learn techniques like framing the shot with your camera/smartphone, lighting, editing your photo, and the right way to share your photo on the web or social media. You will see multiple examples ranging from product shots, to portraits, and even large-scale landscapes.

Presented at WordCamp Orange County 2017 // June 10, 2017

Ecf1ed72f102d378dfd3b426fad1f66b?s=128

Amber Hewitt

June 10, 2017
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Transcript

  1. 1.

    Create Photos that Amaze your Audience AMBER HEWITT IMAGES IMAGES

    THAT THAT POP! POP! #IMAGEPOP WORDCAMP ORANGE COUNTY 2017
  2. 3.

    THE SECRET FORMULAS BASIC SHARP PHOTOS PORTRAIT/SELFIE PRODUCT SHOT EDITING

    SOCIAL MEDIA WEBSITE #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  3. 4.

    THESE FORMULAS WILL HELP YOU TAKE AND EDIT YOUR PHOTOS

    FOR YOUR WEBSITE AND SOCIAL MEDIA #IMAGEPOP #WCOC @AMBERRHEWITT
  4. 12.

    THE “SHARP PHOTOS” FORMULA • TRIPOD • SELF-TIMER • AVOID

    INCREASING ISO • CONTINUOUS SHOOTING MODE 
 OR BURST MODE • LEAN ON A WALL, CHAIR, OR BUDDY #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  5. 17.

    THE “PORTRAIT/SELFIE” FORMULA • DIFFUSE LIGHT/FLASH • FILL FLASH ON

    SUNNY DAYS • REFLECTORS FOR EVEN LIGHT • SIMPLE BACKGROUND • SHOOT IN THE SHADE OR INDOORS 
 BY WINDOW WITH INDIRECT SUN • 2 OR MORE PEOPLE: HEADS CLOSE • MAKE THEM FEEL COMFORTABLE! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  6. 18.

    THE “PRODUCT SHOT” FORMULA • TRIPOD • PRODUCT TENT /

    FOAM CORE • CONTINUOUS LIGHTS & NATURAL LIGHT • MIRRORS / REFLECTORS • PLEXIGLASS (FOR REFLECTIONS) • HIDE DISTRACTING STUFF • INVISIBLE THREAD TO HOLD PRODUCTS • CLEAN IT BEFORE YOU SHOOT IT! #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  7. 21.

    PRODUCT SHOT SHOT WITH PRODUCT TENT, 2 LIGHTS & LED

    LIGHT FOCUSED ON THE CRYSTALS FOR SPARKLE
  8. 22.

    MOBILE CAMERA APPS • Manual (iOS) • Camera+ (iOS) •

    Obscura Camera (iOS) • Hydra (iOS) #IMAGEPOP #WCOC • ProShot (iOS, ANDROID) • VSCO (iOS, ANDROID) • Camera Zoom FX (ANDROID) • Camera FV-5 (ANDROID) @AMBERRHEWITT
  9. 23.

    MOBILE PHOTO EDITING APPS • Snapseed (iOS, Android) • VSCO

    (iOS, Android) • Adobe Photoshop Express (iOS, Android) • Enlight (iOS) #IMAGEPOP #WCOC @AMBERRHEWITT
  10. 24.

    OTHER MOBILE PHOTO APPS • TouchRetouch (remove objects) 
 (iOS,

    Android) • SKRWT (corrects perspective & lens distortion) 
 (iOS, Android) • AfterFocus (adds DSLR-like depth of field) 
 (iOS, Android) • Metapho (view & remove EXIF information) 
 (iOS) • MOLDIV (edit, collage, & beauty features) 
 (iOS, Android) #IMAGEPOP #WCOC @AMBERRHEWITT
  11. 25.

    #IMAGEPOP #WCOC • CROP • EXPOSURE • TEMPERATURE • SHARPEN

    • CLARITY • CONTRAST • SATURATION THE “EDITING” FORMULA SECRET FORMULA @AMBERRHEWITT
  12. 26.
  13. 30.

    THE “WEBSITE” FORMULA • REDUCE THE PIXEL & FILE SIZE!


    IPHONE 6S+ PHOTO IS 4032 X 3024 PIXELS & 2 MB • MAKE THE TITLE OF YOUR IMAGE FILE RELEVANT TO THE SUBJECT MATTER 
 FOR BETTER SEO.
 IMG_3285.JPG SHOULD BE YELLOW-FLOWER.JPG #IMAGEPOP #WCOC SECRET FORMULA @AMBERRHEWITT
  14. 33.

    THE “SOCIAL MEDIA” FORMULA • TWITTER: 1024 X 512 PIXELS

    • FACEBOOK: 1200 X 630 PIXELS • INSTAGRAM: 1080 PIXELS LONG • PINTEREST: 600 X 900 PIXELS #IMAGEPOP #WCOC SECRET FORMULA MORE SIZE INFO: 
 http://ggoo.me/smedia-sizes @AMBERRHEWITT
  15. 34.

    APPS FOR ADDING TYPE & GRAPHICS #IMAGEPOP #WCOC • Canva

    (Web App, iOS) • Vanillapen (iOS) • Font Candy (iOS) • Uptown & Co (iOS) • Sprightly (iOS, Android) • PicLab (Android) @AMBERRHEWITT
  16. 35.