Finding Your Type: Using The Right Fonts For Your WordPress Website

Ecf1ed72f102d378dfd3b426fad1f66b?s=47 Amber Hewitt
November 10, 2019

Finding Your Type: Using The Right Fonts For Your WordPress Website

Readability is a very important part to every website and yet it is taken for granted. Choosing the right font can make all the difference in any design. Learn how to select the right type, design your fonts correctly, and add them to your WordPress website.

Ecf1ed72f102d378dfd3b426fad1f66b?s=128

Amber Hewitt

November 10, 2019
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Transcript

  1. 13.

    Leading (Line Height) Lorem ipsum dolor sit amet, consectetur adipiscing

    elit. In in tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius.
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    Choosing the Right Fonts • What are you trying to

    convey? • Is it long-form reading or short bursts of text? • Use word association: powerful, playful,
 innocent, handmade, industrial, etc. • Is it appropriate?
  5. 19.

    Pairing Fonts • Look for distinction • Look for harmony

    • Some fonts have a sans and serif 
 (Freight Sans Pro & Freight Text Pro) • Look at other websites for good 
 font pairings • Do you need more than one font?
  6. 20.

    Setting Your Type • Type Size
 (16px for mobile, 18-22px

    for desktop) • Line-width
 (45-75 characters wide) • Line-height
 (for reading comfort) • Type color & contrast
 (for readability and accessibility)
  7. 21.

    Setting Your Type Hamburge Hamburge Hamburge Hamburge Hamburge Hamburge Hamburge

    Hamburge Hamburge Hamburge Hamburge Hamburge Hamburge Hamburge
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    SANS-SERIF Open Sans Proxima Nova Lato Avenir Brandon Grotesque Fira

    Sans SERIF Garamond Georgia Freight Text Merriweather Kepler Libre Baskerville
  14. 33.

    The best kind of originality is that which comes after

    a sound apprenticeship, that which shall prove to be the blending of a firm conception of useful precedent and the progressive tendencies of an able mind. The best kind of originality is that which comes after a sound apprenticeship, that which shall prove to be the blending of a firm conception of useful precedent and the progressive tendencies of an able mind. #000 #FFF
  15. 34.

    The best kind of originality is that which comes after

    a sound apprenticeship, that which shall prove to be the blending of a firm conception of useful precedent and the progressive tendencies of an able mind. The best kind of originality is that which comes after a sound apprenticeship, that which shall prove to be the blending of a firm conception of useful precedent and the progressive tendencies of an able mind. #333 #CCC
  16. 35.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Text is too small
  17. 36.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Line length is too long
  18. 37.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Line height is too close
  19. 38.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo.
  20. 39.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Aligned Center - Too Hard To Read
  21. 40.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Never Justify!
  22. 41.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Never Indent!
  23. 42.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. Nunc fringilla quam magna, sit amet gravida elit malesuada varius. Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Nunc sed fermentum elit, nec pharetra sapien. Praesent fermentum diam a purus rutrum tristique. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Hello World
  24. 43.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in

    tempus metus, sit amet aliquam nunc. Ut pharetra condimentum diam quis eleifend. • Nunc fringilla quam magna, sit amet malesuada varius. • Aenean justo neque, lobortis at nisi id, cursus dapibus odio. Fusce posuere sodales pellentesque. Praesent nec tempus sem. Aenean eleifend arcu vitae varius pretium. Proin ac tempor purus. Vestibulum sed tortor eu velit sollicitudin tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus pharetra facilisis congue. Etiam sit amet felis placerat, vehicula nibh ut, blandit eros. Phasellus malesuada elementum diam et commodo. Hello World
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    Hosted With a hosted license, you reference a CSS resource

    link in the body of your HTML (or CSS) and the font provider serve the fonts to your site from their content-delivery network.
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    Self-Hosted With a self-hosted license, you download the web font

    files from the font provider and host them on your servers.
  30. 51.

    Hosted (Subscriptions) Google Fonts (free) Adobe Typekit (free & paid)

    Fonts.com (free & paid) Cloud.typography (paid) Type Network (paid)
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    Self-Hosted Google Fonts (free) Type Network (paid) MyFonts (free &

    paid) Linotype (paid) FontShop (free & paid)
  32. 54.

    Font File Types .eot (only for Internet Explorer) .svg (deprecated;

    no longer in use) .ttf (TrueType Font) .woff (2nd best option) .woff2 (1st best option)
  33. 55.

    Loading Fonts Loading fonts from your server in CSS (self-hosted)

    @font-face {
 font-family: Elena, serif;
 src: url(elena-regular.woff2) format(“woff2”),
 url(elena-regular.woff) format(“woff”),
 url(elena-regular.otf) format(“opentype”);
 font-weight: normal;
 }
  34. 56.

    Loading Fonts Another example: @font-face {
 font-family: ‘Fanwood Text’, serif;


    src: url(fanwood_text.woff2) format(“woff2”),
 url(fanwood_text.woff) format(“woff”),
 url(fanwood_text.otf) format(“opentype”);
 font-weight: normal;
 }
  35. 57.

    Loading Fonts Italic font: @font-face {
 font-family: ‘Fanwood Text’, serif;


    src: url(fanwood_text_italic.woff2) format(“woff2”),
 url(fanwood_text_italic.woff) format(“woff”),
 url(fanwood_text_italic.otf) format(“opentype”);
 font-weight: normal;
 font-style: italic;
 }
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    Loading Fonts Bold font: @font-face {
 font-family: ‘Open Sans’, serif;


    src: url(open_sans_bold.woff2) format(“woff2”),
 url(open_sans_bold.woff) format(“woff”),
 url(open_sans_bold.otf) format(“opentype”);
 font-weight: bold; /* Or use 700 */
 }
  37. 59.

    Loading Fonts Conditional Loading (selecting characters): @font-face {
 font-family: Spumante;


    src: url(spumante.woff) format(“woff”)
 unicode-range: U+26; /* Only loads the ampersand ‘&’ */
 } U+26, U+23 (loads ‘&’ and ‘#’ characters)
 U+30-39 (all latin digits)
 U+2? (wildcard: selects the range U+20-2F) Other Unicode Examples:
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    CSS Font Properties font-family: Choosing a font (Helvetica, Open Sans)


    generic-family: serif, sans-serif, cursive, fantasy, monospace font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; body { font-size: 18px; } p { font-size: 1em; } h1 { font-size: 2.75em; } font-size: The size of the font (px, em, rem)
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    CSS Font Properties font-style: normal, italic, or oblique font-weight: The

    weight of the font 
 (e.g. normal, bold, 100-900) text-align: Aligning the text (left, center, right, justified) text-transform: Changing the case of your text (lowercase, uppercase, capitalize)
  47. 73.

    CSS Font Properties text-shadow: Adding a shadow to your text

    .shadow { text-shadow: 2px 2px 6px rgba(50, 50, 80, 0.5); }
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    CSS Font Properties line-height: The spacing between the lines of

    text (leading) p { line-height: 1.4em; } h1 { letter-spacing: 0.08em; } letter-spacing: The spacing between the letters 
 (kerning, tracking)
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    Resources Better Web Typography (free email course)
 betterwebtype.com Webfont Handbook

    by Bram Stein
 abookapart.com/products/webfont-handbook HTML Arrows (Codes for special characters)
 htmlarrows.com
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    Resources Typewolf
 typewolf.com Type Scale (Calculator for sizing headings)
 type-scale.com

    WhatFont (Chrome extension for identifying fonts)
 ambr.in/3ORKkk