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Branding for Everyone

Amber Hewitt
October 01, 2017

Branding for Everyone

Whether you’re looking for a job (or promotion), a freelancer or a business owner, you need branding. Having a strong brand that focuses on your strengths will have a powerful impact on you or your business. Learn how to develop your brand through self-evaluation, research, choosing the right design elements (color, logo), and messaging via blogging, social media, and video.

Presented at WordCamp Los Angeles 2017 // October 1, 2017

Amber Hewitt

October 01, 2017

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  1. Who are you? Who needs to know? How will they

    find out? Why should they care?
  2. Brand is not what you say it is. It’s what

    they say it is. Marty Neumeier
  3. YOUR BRAND Advertising Social Networks Word of Mouth Products Services

    Business Cards Mobile Emails Proposals Websites Signage Logo Conferences Blogs Speeches Employees Newsletters Sales Promotion
  4. BRAND PROCESS 1. Research 2. Creating an Action Plan 3.

    Designing Logos/Graphics 4. Choosing Methods of Communication 5. Managing a Consistent Message
  5. RESEARCH • Evaluate yourself! • Ask your family, friends, co-workers,

    clients • Competitor research • Find other brands that are messaging successfully
  6. ACTION PLAN • Position yourself • What is your target

    audience? • What do your clients need? Address that! • How are you different from the competition? • Show evidence
  7. ACTION PLAN • Create a 5-second, 30-second & 60-second elevator

    pitches • Include in your pitch: • What you do • Context and Value • Evidence
  8. COMMUNICATION • Communicate your authority • Choose your social media

    channels • Respect each social media channel • Use a social profile photo that brands you well • Video: Get in front of the camera!
  9. COMMUNICATION • Get a domain with your name or company

    name • Yes, you should blog, but only if you have something to say on a regular basis
  10. MESSAGING • Be consistent on all channels • Tell your

    story • Repurpose your content • Provide value • 90/10 rule: 90% business-related, 10% personal
  11. RESOURCES Branding Pays: The Five-Step System to Reinvent Your Personal

 Karen Kang Designing Brand Identity: An Essential Guide 
 for the Whole Branding Team
 Alina Wheeler Gary Vaynerchuk