Whether you’re looking for a job (or promotion), a freelancer or a business owner, you need branding. Having a strong brand that focuses on your strengths will have a powerful impact on you or your business. Learn how to develop your brand through self-evaluation, research, choosing the right design elements (color, logo), and messaging via blogging, social media, and video.
Presented at WordCamp Los Angeles 2017 // October 1, 2017
What is branding?
Branding is a disciplined
process used to build
awareness and extend
Branding is a way
for you to connect
Image and perception
help drive value;
without an image
there is no perception.
Scott M. Davis
Who are you?
Who needs to know?
How will they find out?
Why should they care?
Brand is not what
you say it is.
It’s what they say it is.
Word of Mouth
2. Creating an Action Plan
3. Designing Logos/Graphics
4. Choosing Methods of Communication
5. Managing a Consistent Message
• Evaluate yourself!
• Ask your family, friends, co-workers, clients
• Competitor research
• Find other brands that are messaging successfully
• Position yourself
• What is your target audience?
• What do your clients need? Address that!
• How are you different from the competition?
• Show evidence
• Create a 5-second, 30-second & 60-second
• Include in your pitch:
• What you do
• Context and Value
• Choose your fonts, colors thoughtfully
• Hire a professional graphic designer
• Communicate your authority
• Choose your social media channels
• Respect each social media channel
• Use a social profile photo that brands you well
• Video: Get in front of the camera!
• Get a domain with your name or company name
• Yes, you should blog, but only if you have
something to say on a regular basis
• Be consistent on all channels
• Tell your story
• Repurpose your content
• Provide value
• 90/10 rule: 90% business-related, 10% personal
Yes, this is hard work
But you will reap
Branding Pays: The Five-Step System to Reinvent
Your Personal Brand
Designing Brand Identity: An Essential Guide
for the Whole Branding Team