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Branding for Everyone

Ecf1ed72f102d378dfd3b426fad1f66b?s=47 Amber Hewitt
October 01, 2017

Branding for Everyone

Whether you’re looking for a job (or promotion), a freelancer or a business owner, you need branding. Having a strong brand that focuses on your strengths will have a powerful impact on you or your business. Learn how to develop your brand through self-evaluation, research, choosing the right design elements (color, logo), and messaging via blogging, social media, and video.

Presented at WordCamp Los Angeles 2017 // October 1, 2017

Ecf1ed72f102d378dfd3b426fad1f66b?s=128

Amber Hewitt

October 01, 2017
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Transcript

  1. BRANDING FOR EVERYONE

  2. What is branding?

  3. Branding is a disciplined process used to build awareness and

    extend customer loyalty.
  4. Branding is a way for you to connect with people

  5. Why brand?

  6. Image and perception help drive value; without an image there

    is no perception. Scott M. Davis
  7. Who are you? Who needs to know? How will they

    find out? Why should they care?
  8. BRANDS

  9. BRANDS

  10. Brand is not what you say it is. It’s what

    they say it is. Marty Neumeier
  11. YOUR BRAND Advertising Social Networks Word of Mouth Products Services

    Business Cards Mobile Emails Proposals Websites Signage Logo Conferences Blogs Speeches Employees Newsletters Sales Promotion
  12. BRAND PROCESS 1. Research 2. Creating an Action Plan 3.

    Designing Logos/Graphics 4. Choosing Methods of Communication 5. Managing a Consistent Message
  13. RESEARCH • Evaluate yourself! • Ask your family, friends, co-workers,

    clients • Competitor research • Find other brands that are messaging successfully
  14. ACTION PLAN • Position yourself • What is your target

    audience? • What do your clients need? Address that! • How are you different from the competition? • Show evidence
  15. ACTION PLAN • Create a 5-second, 30-second & 60-second elevator

    pitches • Include in your pitch: • What you do • Context and Value • Evidence
  16. DESIGNING LOGO/GRAPHICS • Choose your fonts, colors thoughtfully • Hire

    a professional graphic designer
  17. DESIGNING LOGO/GRAPHICS

  18. COMMUNICATION • Communicate your authority • Choose your social media

    channels • Respect each social media channel • Use a social profile photo that brands you well • Video: Get in front of the camera!
  19. Follower count is irrelevant

  20. Engagement matters

  21. COMMUNICATION • Get a domain with your name or company

    name • Yes, you should blog, but only if you have something to say on a regular basis
  22. MESSAGING • Be consistent on all channels • Tell your

    story • Repurpose your content • Provide value • 90/10 rule: 90% business-related, 10% personal
  23. Yes, this is hard work

  24. But you will reap the rewards

  25. RESOURCES Branding Pays: The Five-Step System to Reinvent Your Personal

    Brand
 Karen Kang Designing Brand Identity: An Essential Guide 
 for the Whole Branding Team
 Alina Wheeler Gary Vaynerchuk
 garyvaynerchuk.com