How to Use Brand Strategies for Growing Your Blog and Social Media

Promote your brand in a compelling and consistent way! Learn how to craft the content on your blog, choose the right social media channels, and correctly automate your content. Acquire the skills to find your niche audience that will read and share your message.

Presented at WordCamp Riverside 2017 // November 4, 2017

Transcript

1. HOW TO USE
   BRAND STRATEGIES
   FOR GROWING YOUR BLOG
   AND SOCIAL MEDIA
   

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2. 20/80 RULE
   

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3. 20% on content creation
   80% on promotion
   

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4. COMMUNICATION
   • Always ask: “Does this work for my brand?”
   • Communicate your authority
   • Be consistent on all channels
   • Use an editorial calendar
   • Video: Get in front of the camera!
   

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5. BLOGGING TIPS
   • Write the way you talk. Use short words,
   sentences, & paragraphs. Good writing has 

   a purpose.
   • Know your SEO
   • Add social sharing buttons
   • Find other blogs in your niche & comment 

   on their posts
   

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6. BLOGGING TIPS
   • Yes, you should blog, but only if you have
   something to say on a regular basis
   • Create a separate, pinnable image for your blog
   post (tall & long works best) for Pinterest
   • Use Yoast SEO or other plugin to customize 

   your headline & image for sharing to Facebook 

   & Twitter
   

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7. SOCIAL MEDIA TIPS
   • Choose your social media channels
   • Provide value
   • Use the same social profile photo across 

   all social media channels
   • Respect each social media channel
   • Share content from other sources
   • 90/10 rule: 90% business-related, 10% personal
   

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8. SOCIAL MEDIA
   

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9. TWITTER
   • Popular “watering hole”
   • 36% of 18-29 year olds use Twitter
   • To get news and share their opinion
   • Works well for live events
   

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10. TWITTER TIPS
    • Use #hashtags (2-3) in your tweet
    • Repeat tweets throughout the day
    • Post images & videos natively
    • Search hashtags to find your audience and engage
    

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11. FACEBOOK
    • 79% of internet users still log into Facebook
    • Ability to target users based on their 

    actual interests
    • Supports a wide variety of posts
    • Detailed analytics
    

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12. FACEBOOK TIPS
    • Keep your copy short; use images & videos 

    (post natively)
    • Use Facebook Live to demo products, 

    answer questions, live events
    • Create a business fan page for ads & analytics
    • Use business.facebook.com
    

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13. INSTAGRAM
    • 59% of 18–29 year olds

    33% of 30–49 year olds
    • Instagram has 800 million monthly & 

    500 million daily active users
    • Instagram users are 58 times more likely to share
    an Instagram post than one from Facebook and
    120 times more likely than a Twitter post.
    

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14. INSTAGRAM TIPS
    • Only clickable link is in your bio - put your latest blog
    link there
    • Go crazy with #hashtags
    • After posting a photo, go search the same hashtags
    and like their photos
    • Use Instagram Stories & add hashtags, 

    location, polls
    • Switch to a business profile to run ads & get analytics
    

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15. PINTEREST
    • 35% of 18–49 year olds
    • 68% users are women
    • Pinterest has 200 million users, which 90% have
    made purchases based on what they’ve found on
    the platform
    

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16. PINTEREST TIPS
    • Pinterest is all about aspiration or utility
    • People are shopping on Pinterest
    • Infographics work well
    • Switch to a business profile
    

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17. LINKEDIN
    • 33.5% of 18–49 year olds
    • Good channel for B2B marketing
    

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18. LINKEDIN TIPS
    • Keep your profile updated regularly
    • Provide value by posting articles or updates regularly
    • Connect via LinkedIn Groups or create one
    • If you have a company, create a LinkedIn 

    company page
    • Empower your employees to connect with your
    company’s LinkedIn Page
    

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19. SNAPCHAT
    • 56% of 18–29 year olds
    • Growth has slowed, but it’s still popular with
    people under 30
    

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20. SNAPCHAT TIPS
    • Keep your content candid
    • Make it a conversation - encourage replies and
    reply back
    • Create a custom geofilter for live events
    

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21. AUTOMATION
    

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22. BLOG AUTOMATION
    • Automate with care!
    • Schedule future blog posts
    • Use Jetpack Publicize or other plugin to share
    your posts automatically when published
    • Use Revive Old Post or other plugin to
    automatically share older posts
    

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23. SOCIAL AUTOMATION
    • Automate with care!
    • Use Hootsuite, Buffer, Zapier, IFTTT, or other
    service to schedule your social media content
    

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24. ADVERTISING
    

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25. ADVERTISING
    • Do it!
    • Prices are cheap now, but they will go up 

    in the future
    • Facebook & Instagram provide micro-targeting
    • Avoid cheesy stock photos
    • Write good copy
    

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26. RESOURCES
    Jab, Jab, Jab, Right Hook: How to Tell Your Story 

    in a Noisy Social World

    Gary Vaynerchuk
    The Art of Social Media: Power Tips for Users

    Guy Kawasaki & Peg Fitzpatrick
    Trust Agents: Using the Web to Build Influence,
    Improve Reputation, and Earn Trust

    Chris Brogan & Julien Smith
    

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27. RESOURCES
    Sprout Social

    sproutsocial.com/insights
    Hootsuite

    blog.hootsuite.com
    Buffer

    blog.bufferapp.com
    

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28. ANY QUESTIONS?
    

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