JKL; Overview - Matrix (Antonio)

Transcript

1. Mission #1 Replace every server in the world with our ultra low cost p2p PaaS ! Mission #2 Eliminate the conflict between monetization and user growth. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
2. JKL; Marketplace SUPPLY ! Our partners harvest their users’ compute resources for sale to JKL ! DEMAND ! Our customers purchase cheap compute resources from JKL ! ! MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
3. JKL; is a high margin business. SUPPLY ! 10x revenue per user DEMAND ! 10x savings on compute resources ! ! MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM Avg Pub ARPU: $8.9 
 JKL; ARPU
 desktop $150 mobile $25 / $20
4. JKL; Business Model Users buy expensive devices (smartphones, desktops, laptops, tablets). MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM JKL; sells time on those devices for a lot less than it’s worth. In exchange, users get free applications, content and services.
5. The End User Experience Non-Disruptive UX Sharing Economy Services For Free MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM ✔
 ✔   ✔   ✔   ✔ Idle Plugged-In Fully-Charged On Wifi Browser plugin, static lib, or daemon
6. Cheaper than AWS by a factor of 10 ! ! • There is much more computational power in end user devices than there is in centralized server farms. ! • Our hardware costs are $0. End user hardware is paid for and largely unused. 0.0 0.2 0.5 0.7 0.9 mobile laptop desktop CPU Bandwidth Storage MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
7. Automatic scaling; greater reliability MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM • Many distributed nodes — individual node outages do not interrupt service. ! • All failures (including software bugs) are represented by a single failure mode, namely a node outage ! • The promise of elasticity. If a node becomes overloaded, it will automatically recruit more nodes.
8. More private and anonymous than centralized architectures; safer from attacks • Nodes are blind to local data as well as the data owner. ! • Communication can be routed anonymously. ! • No centralized high-value targets. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
9. JKL; Technology Stack Network ✔ Sockets ✔ Cryptography ✔ Hole Punching • Topology Analyzer Fast Routing ✔ Anonymous Routing • Predictive Node Profiler MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM Storage ✔ Reliable Delivery ✔ Sharding • Self Healing Replication Load Balancing Replication • Multi-peer Downloads Permissions, Groups Computing Sandbox • Package Management Cohort Selector ✔ Scheduler State Transition Framework Map Reduce Framework • Fault Recovery Model Services • Naming Service Clock ✔ = Done • = Underway
10. Aggregating Supply Apps and Aggregators Content Publishers BROWSERS OEMs MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
11. Partnership Case Study — 10x ARPU MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM Native (digital) JKL; (10%) ARPU $8.9 $99.0 Users 41M 4.1M Rev ($M) $360.0 $405.9
12. Demand Sales Pipeline IMAP, SMTP took email team 3 days to migrate Days Days • Anonymous routing • Reliable delivery • Distributed storage (Sharding) • Load balancing replication • Multiple seeders • Self-healing replication Q1 ‘14 Mail and Messaging Q2 ’14 Static Content Q3 ’14 File Sharing Migration Cost Prerequisites MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
13. Demand Sales Pipeline (2) Weeks • M/R Framework • Sandbox • Blackboard model • Causality event ordering • Web serving tools Q1 ‘15 Map / Reduce Applications Q2 ’16 Full Featured Web Applications Days Migration Cost Prerequisites MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
14. AWS Akamai iCloud Rackspace Google Facebook Softlayer 0.5 1.0 1.0 1.3 1.3 1.4 3.8 Initial Market Opportunity PaaS, IaaS, infrastructure software is a $130B market. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
15. JKL; Barriers To Entry High Switching Cost Network Effect Patent filings along 4 tracks (see appendix) MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM https://github.com/jklsemi
16. Budget • Raising $1.5m bridge round • 7 man team burns ~$80k/month. • Salary is ~90% of burn. • JKL; will NEVER have infrastructure costs. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
17. Team JKL;’s engineering team has a combined 45 years experience in software engineering and more than 20 years of experience building systems, p2p networks and internet-scale applications as well as the design and implementation of high-level computer languages. ! JKL;’s business team has a combined 15 years of experience in enterprise-technology sales and a decade of experience in pro services, digital advertising and monetization, publisher yield management and application go-to-market. ! Vlad Tzankov (research and architecture) Founder of Inray, which developed machine learning, signal processing and p2p systems for SoundCloud, Publicis, Air France, JP Morgan Chase and Casio Japan. ! Krasi Marinov (engineering and tech team) Led machine learning and networking engineering at Instinctiv, and then SoundCloud. ! Ant Taylor (biz dev, sales, mktg and biz team) Ant was an early product executive at Right Media (acquired by Yahoo) and ad cofounder at Moat. ! Peter Brodsky (product and engineering/business strategy) Background in AI and founder of two previous startups, including Instinctiv which licensed recommendation, DSP and p2p technology to Nokia, Yahoo and Amazon before being acquired by SoundCloud. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
18. Recap • High-margin billion dollar opportunity • Cheap compute resources for those who need them • Payouts to companies with audiences that have compute resources • Team that has bootstrapped to deliver a prerelease of the p2p OS
19. Mission #1 Replace every server in the world with our ultra low cost p2p PaaS ! Mission #2 Eliminate the conflict between monetization and user growth. MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM
20. Appendix
21. Patents • a computational model for running software securely over an untrusted network • secure and optionally anonymous p2p file storage • anonymous communication • forming trustworthy consensus over an untrusted network MISSION MARKETPLACE PRODUCT GO-TO-MARKET BUDGET TEAM