The biggest unoptimized variable impacting your team's success

Just as having the wrong CEO can impact a company's ability to hit its business goals, someone who doesn’t have lacks the right characteristics to lead growth similarly won't be able to execute on growth effectively.

This is important because when it comes to how we act at work, we all have traits and habits, different ways we think, and how we react to situations.

For the first time, there is now data from my research on work style patterns of great growth leads and what that means for the effectiveness of your growth program.

Takeaway 1: Common behavioral patterns of growth leads
Takeaway 2: Work style characteristics of growth leads (strengths & cautions)
Takeaway 3: Strategic priorities of growth leads & their impact on the rest of the team

Transcript

1. The biggest
   unoptimized variable
   impacting your
   team’s success
   Anuj Adhiya
   Author, Growth Hacking for Dummies
   Speakerdeck.com/anujadhiya
   @AnujAdhiya
   

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2. Where is the
   people data?
   @AnujAdhiya
   #brightonSEO
   

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3. Drives Needs Behaviors
   @AnujAdhiya
   #brightonSEO
   

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4. @AnujAdhiya
   #brightonSEO
   

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5. Hypothesis #1
   People that lead
   growth efforts
   have a specific
   work style pattern
   #brightonSEO
   @AnujAdhiya
   

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6. Innovative, “outside the
   box” thinker, undaunted
   by failure
   3 Most Common Work Styles
   Maverick
   @AnujAdhiya
   #brightonSEO
   

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7. 3 Most Common Work Styles
   Maverick
   Responds positively to
   challenges and pressure
   Visionary that includes
   people in the planning
   Goal-oriented
   @AnujAdhiya
   #brightonSEO
   

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8. Highly independent &
   persistent, while
   remaining
   results-oriented
   3 Most Common Work Styles
   Individualist
   @AnujAdhiya
   #brightonSEO
   

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9. 3 Most Common Work Styles
   Drives change &
   challenges status quo
   Creative problem solver
   Goal-oriented
   Individualist
   @AnujAdhiya
   #brightonSEO
   

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10. Risk-taking,
    socially poised &
    motivating team builder
    3 Most Common Work Styles
    Persuader
    @AnujAdhiya
    #brightonSEO
    

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11. 3 Most Common Work Styles
    Drives change and
    challenges status quo
    Motivating, stimulating
    communicator
    Proactive & results-oriented
    Persuader
    @AnujAdhiya
    #brightonSEO
    

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12. Hypothesis #2
    People that lead growth
    efforts have work styles
    that focus on
    innovation & agility
    #brightonSEO @AnujAdhiya
    

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13. @AnujAdhiya
    Competing
    Values
    Framework
    #brightonSEO
    #brightonSEO
    

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14. @AnujAdhiya
    Stability vs
    flexibility
    Value order &
    control
    vs
    innovation &
    change
    #brightonSEO
    #brightonSEO
    

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15. @AnujAdhiya
    Internally vs
    externally focused
    Address team needs
    vs
    focus on customer
    needs
    #brightonSEO
    #brightonSEO
    

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16. @AnujAdhiya
    Team Cultures
    #brightonSEO
    Cooperation,
    collaboration, &
    patience
    Teamwork, group
    success &
    community
    #brightonSEO
    

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17. @AnujAdhiya
    Team Cultures
    #brightonSEO
    Flexibility,
    adapting to new
    & unexpected
    challenges
    Pushing forward
    despite
    uncertainty
    #brightonSEO
    

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18. @AnujAdhiya
    Team Cultures
    #brightonSEO
    Drive,
    assertiveness &
    independence
    Taking action &
    delivering results
    #brightonSEO
    

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19. @AnujAdhiya
    Team Cultures
    #brightonSEO
    Conservative,
    reliable & steady
    behavior
    Emphasize
    process &
    procedure
    #brightonSEO
    

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20. @AnujAdhiya
    Growth Team Culture
    Nimble, flexible,
    creative
    Prioritize speed over
    completeness
    Not about perfection
    #brightonSEO
    #brightonSEO
    

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21. @AnujAdhiya
    Growth Team Culture
    Spend time
    inventing & iterating
    Take risks, make
    mistakes & learn
    Always finding new
    ways of doing things
    #brightonSEO
    #brightonSEO
    

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22. @AnujAdhiya
    Novelty
    New
    ideas/products/
    ways of working
    Thrives on
    originality, latest &
    greatest ideas
    #brightonSEO
    Growth Team Values
    #brightonSEO
    

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23. @AnujAdhiya
    Exploration
    Up-to-date on
    developments
    within & outside
    their fields
    Keep an open mind,
    experiment to see if
    ideas have potential
    #brightonSEO
    Growth Team Values
    #brightonSEO
    

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24. @AnujAdhiya
    Flexibility
    Adapt to short & fast
    changing timelines,
    new & unexpected
    demands, and rapid
    changes in the
    marketplace
    #brightonSEO
    Growth Team Values
    #brightonSEO
    

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25. @AnujAdhiya
    Non-Conforming
    Emphasis on doing
    things differently
    Uniqueness is
    encouraged
    #brightonSEO
    Growth Team Behaviors
    #brightonSEO
    

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26. @AnujAdhiya
    Enthusiastic
    Can’t come up with
    new & creative
    ideas without a
    passionate, positive,
    eager team
    #brightonSEO
    Growth Team Behaviors
    #brightonSEO
    

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27. @AnujAdhiya
    Restless
    Prepared to keep up
    with fast-moving
    pace
    #brightonSEO
    Growth Team Behaviors
    #brightonSEO
    

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28. @AnujAdhiya
    Venturesome
    All about
    experimentation
    & big ideas
    #brightonSEO
    Growth Team Behaviors
    #brightonSEO
    

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29. @AnujAdhiya
    Culture
    expresses as
    Team Work Style
    The Leader
    drives culture
    #brightonSEO
    #brightonSEO
    

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30. @AnujAdhiya
    How team
    members work
    together:
    Goal oriented
    & impatient
    for results?
    Cooperative &
    relaxed?
    #brightonSEO
    #brightonSEO
    

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31. @AnujAdhiya
    Driven by vision &
    readiness to risk it all
    Entrepreneurial spirit
    & creative
    problem-solving
    Distribution of
    30+ Growth
    Leads
    #brightonSEO
    #brightonSEO
    

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32. @AnujAdhiya
    Telling Style:
    Opinions will be
    loud & come fast
    Impact on
    Team
    Communication
    #brightonSEO
    #brightonSEO
    

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33. @AnujAdhiya
    Telling Style:
    Assertive and to the
    point & then moving
    on to the next topic
    quickly
    Impact on
    Team
    Communication
    #brightonSEO
    #brightonSEO
    

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34. @AnujAdhiya
    Persuading Style:
    Geared towards
    influencing others
    Impact on
    Team
    Communication
    #brightonSEO
    #brightonSEO
    

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35. @AnujAdhiya
    Innovating Style:
    Challenging the
    status quo
    Impact on
    Team Action
    #brightonSEO
    #brightonSEO
    

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36. @AnujAdhiya
    Innovating Style:
    Fast-paced, willing
    to take charge & try
    things in new and
    unique ways
    Impact on
    Team Action
    #brightonSEO
    #brightonSEO
    

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37. @AnujAdhiya
    Justifying Style:
    Everyone has an
    opinion & there’s no
    shame in sharing it
    Impact on Team
    Decision Making
    #brightonSEO
    #brightonSEO
    

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38. @AnujAdhiya
    Justifying Style:
    Confidently &
    vocally challenge
    status quo & each
    other to arrive at the
    best decision
    Impact on Team
    Decision Making
    #brightonSEO
    

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39. How do you balance the need to get things
    done vs finding better ways to do them?
    Questions to identify
    great growth people
    @AnujAdhiya
    #brightonSEO
    

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40. How did you handle a situation where you
    need to deliver something with
    very few guidelines?
    @AnujAdhiya
    #brightonSEO
    Questions to identify
    great growth people
    

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41. Tell me about a time you had to
    change directions quickly.
    How did you respond?
    What was the outcome?
    @AnujAdhiya
    #brightonSEO
    Questions to identify
    great growth people
    

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42. Tell me about a time that your solution
    to a problem may have been different
    than what had been done before?
    @AnujAdhiya
    #brightonSEO
    Questions to identify
    great growth people
    

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43. Hypothesis #3
    Work style strengths of people
    that lead growth efforts are not
    enough to execute on strategic
    priorities of growth teams
    #brightonSEO
    @AnujAdhiya
    

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44. Patterns of Growth Leads…
    @AnujAdhiya
    #brightonSEO
    

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45. …vs Strategic Priorities of Growth Teams
    @AnujAdhiya
    #brightonSEO
    

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46. @AnujAdhiya
    #brightonSEO
    

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