The biggest unoptimized variable impacting your team's success

Just as having the wrong CEO can impact a company's ability to hit its business goals, someone who doesn’t have lacks the right characteristics to lead growth similarly won't be able to execute on growth effectively.

This is important because when it comes to how we act at work, we all have traits and habits, different ways we think, and how we react to situations.

For the first time, there is now data from my research on work style patterns of great growth leads and what that means for the effectiveness of your growth program.

Takeaway 1: Common behavioral patterns of growth leads
Takeaway 2: Work style characteristics of growth leads (strengths & cautions)
Takeaway 3: Strategic priorities of growth leads & their impact on the rest of the team

Transcript

1. The biggest unoptimized variable impacting your team’s success Anuj Adhiya Author, Growth Hacking for Dummies Speakerdeck.com/anujadhiya @AnujAdhiya
2. Where is the people data? @AnujAdhiya #brightonSEO
3. Drives Needs Behaviors @AnujAdhiya #brightonSEO
4. @AnujAdhiya #brightonSEO
5. Hypothesis #1 People that lead growth efforts have a specific work style pattern #brightonSEO @AnujAdhiya
6. Innovative, “outside the box” thinker, undaunted by failure 3 Most Common Work Styles Maverick @AnujAdhiya #brightonSEO
7. 3 Most Common Work Styles Maverick Responds positively to challenges and pressure Visionary that includes people in the planning Goal-oriented @AnujAdhiya #brightonSEO
8. Highly independent & persistent, while remaining results-oriented 3 Most Common Work Styles Individualist @AnujAdhiya #brightonSEO
9. 3 Most Common Work Styles Drives change & challenges status quo Creative problem solver Goal-oriented Individualist @AnujAdhiya #brightonSEO
10. Risk-taking, socially poised & motivating team builder 3 Most Common Work Styles Persuader @AnujAdhiya #brightonSEO
11. 3 Most Common Work Styles Drives change and challenges status quo Motivating, stimulating communicator Proactive & results-oriented Persuader @AnujAdhiya #brightonSEO
12. Hypothesis #2 People that lead growth efforts have work styles that focus on innovation & agility #brightonSEO @AnujAdhiya
13. @AnujAdhiya Competing Values Framework #brightonSEO #brightonSEO
14. @AnujAdhiya Stability vs flexibility Value order & control vs innovation & change #brightonSEO #brightonSEO
15. @AnujAdhiya Internally vs externally focused Address team needs vs focus on customer needs #brightonSEO #brightonSEO
16. @AnujAdhiya Team Cultures #brightonSEO Cooperation, collaboration, & patience Teamwork, group success & community #brightonSEO
17. @AnujAdhiya Team Cultures #brightonSEO Flexibility, adapting to new & unexpected challenges Pushing forward despite uncertainty #brightonSEO
18. @AnujAdhiya Team Cultures #brightonSEO Drive, assertiveness & independence Taking action & delivering results #brightonSEO
19. @AnujAdhiya Team Cultures #brightonSEO Conservative, reliable & steady behavior Emphasize process & procedure #brightonSEO
20. @AnujAdhiya Growth Team Culture Nimble, flexible, creative Prioritize speed over completeness Not about perfection #brightonSEO #brightonSEO
21. @AnujAdhiya Growth Team Culture Spend time inventing & iterating Take risks, make mistakes & learn Always finding new ways of doing things #brightonSEO #brightonSEO
22. @AnujAdhiya Novelty New ideas/products/ ways of working Thrives on originality, latest & greatest ideas #brightonSEO Growth Team Values #brightonSEO
23. @AnujAdhiya Exploration Up-to-date on developments within & outside their fields Keep an open mind, experiment to see if ideas have potential #brightonSEO Growth Team Values #brightonSEO
24. @AnujAdhiya Flexibility Adapt to short & fast changing timelines, new & unexpected demands, and rapid changes in the marketplace #brightonSEO Growth Team Values #brightonSEO
25. @AnujAdhiya Non-Conforming Emphasis on doing things differently Uniqueness is encouraged #brightonSEO Growth Team Behaviors #brightonSEO
26. @AnujAdhiya Enthusiastic Can’t come up with new & creative ideas without a passionate, positive, eager team #brightonSEO Growth Team Behaviors #brightonSEO
27. @AnujAdhiya Restless Prepared to keep up with fast-moving pace #brightonSEO Growth Team Behaviors #brightonSEO
28. @AnujAdhiya Venturesome All about experimentation & big ideas #brightonSEO Growth Team Behaviors #brightonSEO
29. @AnujAdhiya Culture expresses as Team Work Style The Leader drives culture #brightonSEO #brightonSEO
30. @AnujAdhiya How team members work together: Goal oriented & impatient for results? Cooperative & relaxed? #brightonSEO #brightonSEO
31. @AnujAdhiya Driven by vision & readiness to risk it all Entrepreneurial spirit & creative problem-solving Distribution of 30+ Growth Leads #brightonSEO #brightonSEO
32. @AnujAdhiya Telling Style: Opinions will be loud & come fast Impact on Team Communication #brightonSEO #brightonSEO
33. @AnujAdhiya Telling Style: Assertive and to the point & then moving on to the next topic quickly Impact on Team Communication #brightonSEO #brightonSEO
34. @AnujAdhiya Persuading Style: Geared towards influencing others Impact on Team Communication #brightonSEO #brightonSEO
35. @AnujAdhiya Innovating Style: Challenging the status quo Impact on Team Action #brightonSEO #brightonSEO
36. @AnujAdhiya Innovating Style: Fast-paced, willing to take charge & try things in new and unique ways Impact on Team Action #brightonSEO #brightonSEO
37. @AnujAdhiya Justifying Style: Everyone has an opinion & there’s no shame in sharing it Impact on Team Decision Making #brightonSEO #brightonSEO
38. @AnujAdhiya Justifying Style: Confidently & vocally challenge status quo & each other to arrive at the best decision Impact on Team Decision Making #brightonSEO
39. How do you balance the need to get things done vs finding better ways to do them? Questions to identify great growth people @AnujAdhiya #brightonSEO
40. How did you handle a situation where you need to deliver something with very few guidelines? @AnujAdhiya #brightonSEO Questions to identify great growth people
41. Tell me about a time you had to change directions quickly. How did you respond? What was the outcome? @AnujAdhiya #brightonSEO Questions to identify great growth people
42. Tell me about a time that your solution to a problem may have been different than what had been done before? @AnujAdhiya #brightonSEO Questions to identify great growth people
43. Hypothesis #3 Work style strengths of people that lead growth efforts are not enough to execute on strategic priorities of growth teams #brightonSEO @AnujAdhiya
44. Patterns of Growth Leads… @AnujAdhiya #brightonSEO
45. …vs Strategic Priorities of Growth Teams @AnujAdhiya #brightonSEO
46. @AnujAdhiya #brightonSEO