apidays Australia 2022 - Beyond Credentials: Go From Expert To Authority, Petra Zink, The360Talent.Co

apidays Australia 2022 - Enabling Business Networks
September 14 & 15, 2022

Beyond Credentials: Go From Expert To Authority
Petra Zink, Brand & Digital Strategist, Author, Consultant, Coach at impaCCCt & The360Talent.Co
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Transcript

1. Beyond Credentials www.impaccct.com Petra Zink with GO FROM EXPERT TO AUTHORITY
2. 2022 SERIES OF EVENTS New York JULY (HYBRID) Australia SEPTEMBER (HYBRID) Singapore APRIL (VIRTUAL) Helsinki & North MARCH (VIRTUAL) Paris DECEMBER (HYBRID) London OCTOBER (HYBRID) Hong Kong AUGUST (VIRTUAL) JUNE (VIRTUAL) India MAY (VIRTUAL) APRIL (VIRTUAL) Dubai & Middle East JUNE (VIRTUAL) Check out our API Conferences www.a pida ys .globa l Want to talk at one of our conferences? apidays.typeform.com/to/ILJeAaV8
3. www.impaccct.com authority authority /ɔːˈθɒrɪti/ /ɔːˈθɒrɪti/ noun noun cambridge dictionary When you think of the word ... ... what comes to mind?
4. www.impaccct.com
5. www.impaccct.com
6. www.impaccct.com But ....
7. www.impaccct.com LEANER, HAVE FLATTER ORGANISATIONAL STRUCTURES AND ARE MORE COLLABORATIVE Today's & tomorrow's workplaces are ...
8. Technology, AI, IoT New Behaviours Mobilisation Pace of Change Global Teams New Talent Landscape THE NEW NEXT NORMAL Transparency Higher Complexity Constant Up- & Re-Skilling Higher Expectations New Organisational Structures www.impaccct.com
9. Source: CXC Global Trends www.impaccct.com
10. www.impaccct.com Command & Control Vertical network of teams Horizonal & losly connected networks
11. NEW WAYS OF WORKING REQUIRES ... NEW LEADERS AND NEW WAYS OF BUILDING AUTHORITY www.impaccct.com
12. MEANWHILE, YOUR DECISION MAKERS: www.impaccct.com THROWING TECHNICAL JARGON AT PEOPLE TO GET BUY IN ...
13. The Future of Leadership is the ability to influence and create informal and formal networks and influence beyond titles. www.impaccct.com
14. TRADITIONAL LEADERSHIP/ AUTHORITY VS FUTURE LEADERSHIP TECHNICAL EXPERT TRUSTED AUTHORITY Traditional Leadership Future Leadership Make THEMSELVES dispensable KNOWNS all the ANSWERS Has a WIN mentality Is RE-ACTIVE and thinks SHORT-TERM Make EVERYONE dispensable ASKS more QUESTIONS Has a WIN-WIN mentality Is PRO-ACTIVE and thinks LONG-TERM www.impaccct.com
15. www.impaccct.com
16. EXPERT = SOLVES A PROBLEM AUTHORITY = EXPLAINS HOW THEY SOLVE A PROBLEM www.impaccct.com
17. EXPERT = Knowledge AUTHORITY = Sense Maker/ Translator www.impaccct.com
18. WHO CAN YOU RELATE TO MORE? www.impaccct.com
19. EXPERT = Knowledge AUTHORITY = Sense Maker/ Translator www.impaccct.com
20. HOW TO INCREASE AUTHORITY TO INFLUENCE? (with and without the title) www.impaccct.com
21. CREDIBILITY IS THE CURRENCY OF KNOWLEDGE TRUST IS THE CURRENCY OF INFLUENCE www.impaccct.com By building trust.
22. TRUST IS CONTEXTUAL www.impaccct.com
23. BUILDING TRUST REQUIRES ... CREDIBILITY CAPABILITY + Promise = Performance www.impaccct.com Connection + Consistency WHAT HOW VISIBILITY Online + Offline WHERE +
24. = LEADERSHIP + + www.impaccct.com
25. TRUSTED ORGANISATION Set yourself apart and gain the (unfair) competitive advantages of moving from vendor to trusted & preferred choice. TRUSTED LEADERS Become the employer of choice by building a high trust and distinct employer brand through a shared set of values, behaviours and stories. CULTURE OF TRUST Increasing influence and impact through transparent, consistent and aligned behaviours by leaders TRUSTED AUTHORITIES Building trust, accountability, self-awareness and resilience in the individual talent. THE APPROACH
26. CLAIM & NAME YOUR COMPETITIVE ADVANTAGE (CAPABILITY: Promise = Performance) START WHERE YOU ARE & WITH WHAT YOU'VE GOT www.impaccct.com
27. www.impaccct.com Everybody is a genius, but if you judge a fish by the ability to climb a tree, it will live its whole life believing that is stupid. – Albert Einstein.
28. CREDENTIALS + CHARACTERISTICS + CHANGES CREDENTIALS + CHARACTERISTICS + CHANGES Your sustainable (= authentic) capability is the sum of Qualifications, Degrees, Certifications, Results Personality, Values, Interests, Strengths Results, Outcomes, Value Creation Transferable Skill(s) learned How you do what you do What's in it for others? VALUE PROPOSITION VALUE PROPOSITION www.impaccct.com
29. BECOMING THE TRANSLATOR CONNECT THE DOTS AND INCREASE YOUR CREDIBILITY BY www.impaccct.com
30. THE PROCESS EXPERT TRANSLATOR TECHNICAL AUTHORITY TRUSTED BY BECOMING THE TRANSLATOR HOW TO GO FROM TECHNICAL EXPERT TO TRUSTED AUTHORITY? TRANSACTION TRANSFORMATION CLEAR, COMPELLING & SIMPLIFIED COMMUNICATION www.impaccct.com
31. WHEN YOU HAVE A GROUND- BREAKING PITCH ... ... AND THIS IS THE RESPONSE YOU GET www.impaccct.com
32. ME VS FIND COMMONALITIES THEM CUT THROUGH COMMUNICATION MEANS SPEAKING THEIR LANGUAGE www.impaccct.com
33. ME VS FIND COMMONALITIES THEM CUT THROUGH COMMUNICATION MEANS SPEAKING THEIR LANGUAGE www.impaccct.com IQ EQ
34. TELL A STORY HELPS YOU FIND COMMON GROUND MAKES YOUR MESSAGE CONNECT WITH OTHERS MAKES MESSAGE SIMPLY TO UNDERSTAND MAKES MESSAGE RELEVANT MAKES MESSAGE MEMORABLE DO YOUR RESEARCH CUT TECHNICAL JARGON SPEAK IN 3'S & ITERATIONS: THE 3 POINTS TO MAKE, TO TAKE AWAY, THE 3 C'S... CONNECT YOUR MESSAGE WITH THEIR INTEREST (AKA: USING THEIR LANGUAGE) CUT THROUGH with your COMMUNICATION www.impaccct.com
35. FROM KNOWLEDGE ECONOMY TO RELATIONSHIP ECONOMY PREPARE FOR THE NEXT EVOLUTION: www.impaccct.com
36. HIGH COMPETENCE AUTHORITY where most get stuck where you want to be HIGH VISIBILITY EXPERT BEST KEPT SECRET PRETENDERS www.impaccct.com
37. LIST OF PEOPLE YOU INFLUENCE WHEN YOU'RE THE BEST KEPT SECRET www.impaccct.com
38. NETWORKING = WORKING www.impaccct.com
39. YOU FAMILY & FRIENDS EDUCATION INTEREST GROUPS INDUSTRY ASSOCIATIONS SOCIAL NETWORKS HOBBIES CURRENT COMPANY www.impaccct.com BE(COM)ING THE CONNECTOR BUILD YOUR NETWORK BY
40. TRUST IS EARNED. TITLE IS GIVEN. www.impaccct.com
41. TRANSLATOR LOCAL LEADER INFLUENTIAL CREDIBILITY + THE PROCESS EXPERT TECHNICAL EXPERT TO TRUSTED AUTHOIRTY INCREASE YOUR INFLUENCE BY SHIFTING FROM + CAPABILITY VISIBILITY TRANSLATOR OF CREDENTIALS COMMON LANGUAGE COLLABORATOR + VALUE CREATOR MESSAGE MULTIPLIER MARKETING MOVEMENT + + = www.impaccct.com
42. LET'S CONNECT www.impaccct.com