apidays Australia 2022 - Driving Green Value Chain, Parna Bhattacharya, Google

apidays Australia 2022 - Enabling Business Networks
September 14 & 15, 2022

Driving Green Value Chain
Parna Bhattacharya, Cloud Evangelist at Google
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Transcript

1. Proprietary + Confidential Driving Green Value Chains Powered by Google Cloud Parna Bhattacharya, AUNZ Country Manager Apigee @parna.google.com September 2022
2. 2022 SERIES OF EVENTS New York JULY (HYBRID) Australia SEPTEMBER (HYBRID) Singapore APRIL (VIRTUAL) Helsinki & North MARCH (VIRTUAL) Paris DECEMBER (HYBRID) London OCTOBER (HYBRID) Hong Kong AUGUST (VIRTUAL) JUNE (VIRTUAL) India MAY (VIRTUAL) APRIL (VIRTUAL) Dubai & Middle East JUNE (VIRTUAL) Check out our API Conferences www.a pida ys .globa l Want to talk at one of our conferences? apidays.typeform.com/to/ILJeAaV8
3. Proprietary + Confidential CLOUD + APIs API PROGRAM API ECOSYSTEM
4. Proprietary + Confidential Sustainability Solutions
5. Proprietary + Confidential IDC estimates that cloud computing could save a billion metric tons of CO2 emissions by 2024.1 Consumers, investors and regulators are demanding sustainable products, operations and ESG transparency Organizations are leveraging cloud technology to power their business in a sustainable way Every industry has its own sustainability ambitions where better data, faster insights and smarter models can make a difference ¹Source: IDC, (3/2021) Sustainability is a critical board-level topic
6. Proprietary + Confidential Result The combination of sustainability insights with Unilever’s commercial sourcing information helped the company raise sustainable sourcing standards for suppliers to step closer to the goal of ending deforestation and regenerating nature. Solution Unilever partnered with Google Cloud to use cloud computing technology with satellite imagery and AI for a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever’s supply chain. Challenge As consumers seek out purpose-driven brands, Unilever’s complex sets of suppliers, ingredients, and raw materials impact on the environment was a growing concern in need of transparency and traceability. Unilever and Google Cloud reimagine the future of sustainable sourcing Reduce emissions by 100% by 2030 with an interim goal to reduce by 70% by 2025. Halve the full value chain emissions of our products by 2030.
7. Proprietary + Confidential Digital Sustainability Reduce your digital CO2 footprint Carbon Sense Suite Sustainable Value Chains Build an agile and sustainable supply chain TraceMark commodity sourcing analytics Digital Supply Chain Twin & Pulse Fleet Optimization ESG Process Transformation Understand ESG data to drive action ESG data sourcing, analytics and insights Climate Risk & Resilience Understand and act on climate risk exposure Google Ea h Engine enabled solutions 01 02 03 04 Google Cloud is a catalyst for data-driven, tech forward sustainability transformation We support you in removing barriers to having the right quality data & insights to inform decision making
8. Proprietary + Confidential API Led ECOSYSTEMS
9. Proprietary + Confidential No Green Swans will arrive soon, financing and deploying mature Green Technologies will drive market architecture for the next decade. Historically, it has taken to very long periods to mainstream even successful energy innovations (e.g. first solar cell 1954).
10. Proprietary + Confidential Digital Value Chain End Users Applications Developer, Partner APIs API Team Backend ASM Visibility Security On-boarding Scale Integration Consumption Exposure
11. Proprietary + Confidential Proprietary + Confidential Every type of physical asset that emits CO2 can have a “digital twin” with an API that emits data about the physical asset Smart Delivery Clean Industry Clean Public Transport Smart Vehicle Smart Grid Green Building Industrial Internet-of-Things Consumer Internet-of-Things Digital Twins Cloud for Data Analytics APIs APIs Smartphone Smart Home Smart Appliances Wearable Controls NDA
12. Proprietary + Confidential Proprietary + Confidential Experience • Drought Mitigation • Flood Mitigation • Wildfire Mitigation • Sea Level Mitigation User 3rd Party Developer API Team API Management Platform • Climate change is organic/endogenous and Public Policy will be responsive • Climate change will be non-linear and historical data will be of limited use in forecasting Public Policy • From Human-Assessed Energy Efficiency to Sensor-Assessed Energy Efficiency • From Solar Panels to better Solar Panels • From Human-powered Controls to AI-powered Controls Demand patterns will shift because of short, medium and long term deadlines Demand patterns will shift because of the adoption of interim/hybrid Greener technologies and permanently Green new technologies Demand patterns will shift because of relatively unpredictable “carrot and stick” public policy interventions Demand patterns will will shift because of regional differences in evolving climate change Impacts A Scalable Partnering Model for Green Digital Ecosystems • Net Zero Emissions Public Policy is multi-decade and will evolve • Investment cycle in Green Technologies is 8-12 year Venture Capital life cycle • Climate Finance Lenders annual reporting to Stakeholders NDA Green Value Chain
13. Proprietary + Confidential Bank’s Customer 3rd Party Developer API Team Bank’s API Management Platform Enabling Activity Provider - Long Term Successful Partnering models need to allow for growth and innovation and guard against getting customers locked into approaches that are viable in the present but will soon be outmoded Enabling Activity Provider - Initially Successful Cleaner Activity Provider Sustainable Activity Provider - Long Term Successful Transition Project Provider ESG/Green Reporting Cleaner Logistics Cleaner Suppliers Sustainable Energy Sustainable Asset
14. Proprietary + Confidential Key Takeaway Organizations should converge their thinking on Green Sustainable Strategy and API Strategy ◦ The Transition to a Green and Digital Economy will be volatile - because industrial revolutions are volatile ◦ APIs will be fundamental and foundational for the data sharing needed to optimize Green activity ◦ There will be many different and evolving types of Asset Upgrades and Green Services from many different providers during a volatile Green Transition ◦ Partnering with these many different types of Asset Upgrades/Green Services will retain and attract customers - and protect the balance sheet - during the Green Transition
15. Proprietary + Confidential API PROGRAM
16. Proprietary + Confidential For L’Oréal’s future, APIs have become as integral as scents and shades. Thomas Spiegel, L’Oréal’s group chief architect API Hub & Po al Common Catalogue - Promote Reuse Publish Score for each API Product Standard Measure Categorise and measure each API based on API Product Reusability. API Design e.g. use of cache, data usage etc Sustainable by Design Save Compute by well defined API Lifecycle Strategy - Decommissioning APIs
17. Proprietary + Confidential TOOLS to Power Your Journey
18. Proprietary + Confidential Sustainable APIs requires Tools that can help you achieve your goals faster - TRACK, MEASURE, REPORT & ACT Unlock the value of Apigee with no upfront commitment Get up and running quickly with a low startup costs and thereby shorter purchasing cycles. Introducing Pay-as-you-go pricing for Apigee Maintain exibility and control in your own costs Adapt to ever-changing needs while maintaining exibility. Scale automatically or switch to subscription tiers based on your usage. Gain freedom to experiment Every use case is different and with Pay-as-you-go you can experiment with new use cases without a long term commitment
19. Proprietary + Confidential Date : 21 September 2022 Time : 1.00pm - 1.45pm Duration : 45 mins
20. Proprietary + Confidential THANK YOU