Upgrade to Pro — share decks privately, control downloads, hide ads and more …

apidays London 2022 - API product manager or lame duck? Setting up the role for success, Claire Barrett, APIsFirst & Leader, Women in APIs initiative

apidays
October 29, 2022

apidays London 2022 - API product manager or lame duck? Setting up the role for success, Claire Barrett, APIsFirst & Leader, Women in APIs initiative

apidays London 2022 - The Path from Open Banking to Embedded Finance
October 26 & 27, 2022

API product manager or lame duck? Setting up the role for success.
Claire Barrett, Director, APIsFirst & Leader, Women in APIs initiative
------

Check out our conferences at https://www.apidays.global/

Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8

Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io

Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/

Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/

Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW

apidays

October 29, 2022
Tweet

More Decks by apidays

Other Decks in Programming

Transcript

  1. Setting up an API Product Manager role for success Getting

    ahead of the game Claire Barrett October 2022
  2. 2022 SERIES OF EVENTS New York JULY (HYBRID) Australia SEPTEMBER

    (HYBRID) Singapore APRIL (VIRTUAL) Helsinki & North MARCH (VIRTUAL) Paris DECEMBER (HYBRID) London OCTOBER (HYBRID) Hong Kong AUGUST (VIRTUAL) JUNE (VIRTUAL) India MAY (VIRTUAL) APRIL (VIRTUAL) Dubai & Middle East JUNE (VIRTUAL) Check out our API Conferences www.a pida ys .globa l Want to talk at one of our conferences? apidays.typeform.com/to/ILJeAaV8
  3. Consultant and technology leader API-enabled change accelerator Thought leader Inclusivity

    champion Director, APIsFirst www.linkedin.com/in/claire-global Co-founder, The API Collective www.theapicollective.com Global lead for Women In APIs apidays.global/initiatives-women-in-apis
  4. API product management as a discipline • Is evolving fast

    • Underpins strategies • Comes in different shapes and sizes
  5. Product management evolution from 1930s... Services Process & automation Structural

    engineering Projects Manufacturing Lean & features FMCG & Marketing Products & brand © APIsFirst Ltd 2022 Source: The History and Evolution of Product Management, M Eriksson 2015
  6. Through to the 2000s... Services Process & automation Structural engineering

    Projects Manufacturing Lean & features FMCG & Marketing Products & brand Customer, data & UX Tech products Technology Agile & s/w engineering Platforms & ecosystems Digitisation API products © APIsFirst Ltd 2022
  7. Connection to success Organisation strategy Product strategy APIs as products

    API product management informs and/or informed by enabled and accelerated by relying on
  8. Connection to success Organisation strategy Tech / API strategy APIs

    as products API product management informs and/or informed by enabled and accelerated by relying on
  9. In-demand IT roles for business ecosystem participation Source: “Canadian CIOs:

    Focus on In-Demand IT Roles” - Gartner 2018 “Governs the evolution of connections in the ecosystem and determines how they are designed and monetized.” © APIsFirst Ltd 2022
  10. APIs and ecosystem plays need cross-industry disciplines Marketing / Brand

    Engineering / Projects Services / Automation Technology Convergence Risk of interpretation variance © APIsFirst Ltd 2022
  11. Applying tech knowledge for highest impact Defining success, uncovering opportunities,

    leading fast execution Understanding user problems, partnering for right solution Ensuring product success in market Engineering-driven Data-driven Design-driven Sales-driven Engineering-driven Data-driven Design-driven Sales-driven Sources: Will Lawrence https://productlife.to/p/-the-four-pm-archetypes 2021 Sachin Rekhi https://www.sachinrekhi.com/finding-product-culture-fit 2020 © APIsFirst Ltd 2022
  12. What more engineering-driven looks like A large, mature organisation that

    is: • Realising value from digital transformation • Simplifying technology • Insourcing more and growing engineering talent © APIsFirst Ltd 2022
  13. Can be mistaken for : • Leading tech simplification •

    Championing API reuse • Looking after API governance Engineering-driven © APIsFirst Ltd 2022
  14. Focuses on : • API reliability, security and performance over

    best API design • Engineering practices and processes • High-tech answers to API product problems Relies on : • Technical depth and credibility • Communication skills with engineers and architects Engineering-driven Photograph from unsplash.com
  15. Enthusing about new technology Engineering-driven Focuses on : • API

    reliability, security and performance over best API design • Engineering practices and processes • High-tech answers to API product problems Relies on : • Technical depth and credibility • Communication skills with engineers and architects Photograph from unsplash.com
  16. Data-driven Can be mistaken for: • Owning API data products

    • Unlocking value from data as APIs • Leveraging AI/ML strengths and investment via APIs © APIsFirst Ltd 2022
  17. Data-driven Focuses on : • Monitoring and synthesising today •

    Understanding consumer onboarding and usage • Planning “what next?” with APIs Relies on : • Statistical and analytical skills • Communication with data Photograph from unsplash.com © APIsFirst Ltd 2022
  18. Focuses on : • Monitoring and synthesising today • Understanding

    consumer onboarding and usage • Planning “what next?” with APIs Relies on : • Statistical and analytical skills • Communication with data Building new dashboards Data-driven Photograph from unsplash.com © APIsFirst Ltd 2022
  19. Can be mistaken for : • Incubating embedded business models

    • Monetising APIs either directly or indirectly • Creating new API-enabled customer experiences Design-driven © APIsFirst Ltd 2022
  20. Focuses on : • Getting API consumer future wants and

    needs • Consumer endpoint designs • Design thinking and digital product design practices Relies on : • External community participation • Story-telling and influence Design-driven Photograph from unsplash.com © APIsFirst Ltd 2022
  21. Focuses on : • Getting API consumer future wants and

    needs • Consumer endpoint designs • Design thinking and digital product design practices Relies on : • External community participation • Story-telling and influence Away at user panels and consumer forums Design-driven Photograph from unsplash.com © APIsFirst Ltd 2022
  22. Sales-driven Can be mistaken for : • API-ifying current products

    • Responding to customer / partner / market forces • Expanding existing APIs’ use © APIsFirst Ltd 2022
  23. Focuses on : • Unlocking value from data via APIs

    • API pricing and consumption • Marketing angle of API portal as sales channel Relies on : • Commercial skills • Ability to influence beyond traditional organisational boundaries Photograph from unsplash.com Sales-driven © APIsFirst Ltd 2022
  24. Hanging out with business colleagues Focuses on : • Unlocking

    value from data via APIs • API pricing and consumption • Marketing angle of API portal as sales channel Relies on : • Commercial skills • Ability to influence beyond traditional organisational boundaries Photograph from unsplash.com Sales-driven © APIsFirst Ltd 2022
  25. In summary • API product managers are integral to API

    success • The discipline is evolving at pace • Aligning role expectations with API organisational strategy