2013-02-API-Strategy-Keynote-Sanjiva.pdf

Transcript

1. Beyond APIs: Creating an Ecosystem Around Your Business Sanjiva Weerawarana, Ph.D. Founder, Chairman & CEO WSO2 Inc. sanjiva@wso2.com, @sanjiva February 22, 2013, API Strategy Conference, New York.
2. Bit of WSO2 History 3/4/2013 2 2005 $21.5M WS-* HTTP Funding XML Colombo Emsworth Portsmouth Mountain View IBM CA Apache LSF Sri Lanka Grad school tsunami SOAP Palo Alto 200+ REST APIs JSON
3. Where are we today? • More than 200 people strong • Offices in 3 countries and team in 10 locations • Comprehensive product suite covering middleware space • Covers on-premise to private cloud to public PaaS • All software is 100% open source under Apache license • Customers in 6 continents • Widely recognized by analyst firms 3/4/2013 3
4. Forrester API Management Platforms Wave 3/4/2013 4 • Leader! – Wave released in Feb 2013 • Based on v1.0 of our product (released in August 2012) – Product development started in January 2012 – v1.4 about to come out • Full score for strategy & R&D commitment
5. Gartner Comprehensive Application Infrastructure Suite Vendors (January ’13) 3/4/2013 5
6. WSO2, according to Gartner • “only open-source vendor” • “highly standardized and open architecture” • “available both on-premises and cloud” • “can be tailored to the needs of individual deployments” 3/4/2013 6
7. WSO2 Carbon Product Family 3/4/2013 7
8. 3/4/2013 8 Don’t be encumbered by past history. Go off and do something wonderful. Robert Noyce co-founder of Fairchild Semiconductor and Intel Corporation
9. IT reality for most enterprises 3/4/2013 9 Enterprise App EAI / SOA Cloud Service Databases
10. Old IT and Shadow IT • Old IT • Too slow • Too many tickets • Too expensive to create new apps • Still mission critical – represents business capability • Shadow IT • Departmental teams running apps wherever they can • Business risks • Lack of transparency, governance • Redundancy 3/4/2013 10 Packaged App EAI / SOA Cloud Service Databases Old IT
11. 3/4/2013 11 Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. Jeff Bezos Founder & CEO, Amazon
12. APIs to the rescue! 3/4/2013 12 Packaged App EAI / SOA Cloud Service Databases Old IT APIs
13. Why are APIs important? • APIs are the bridge from the new IT world to the old IT that really still runs the enterprise core capabilities • Future proofing – Well designed APIs allow a way to gradually migrate from old big-iron type stuff to more cost effective options (including SaaS) without affecting ability to innovate • Provides a way to gatekeep external service access – API gateway is the new Squid proxy • Provides complete dependency management with full analytics – No more DLL hell • Enables self-service consumption of old IT with no tickets 3/4/2013 13
14. 3/4/2013 14 We are creating powerful self-service platforms that allow thousands of people to boldly experiment and accomplish things that would otherwise be impossible or impractical. Jeff Bezos Founder & CEO, Amazon
15. New IT – Democratizing IT innovation 3/4/2013 15 Packaged App EAI / SOA Cloud Service Databases Old IT APIs New IT: PaaS Powered, Self-service, Ticketless, Mobile Enabled, Socially Integrated
16. New IT • Not just for programmers • Not just for employees • Self-Service – To Create Apps – To Deploy Apps (somewhere) • Based on Apps, Data and APIs not on servers, disks, memory • Pay as you go • Managed and governed 3/4/2013 16
17. WSO2 App Factory 3/4/2013 17 A shared, multi-tenant, elastic, self-service PaaS for multiple project teams to collaboratively create, develop and deploy enterprise applications
18. Gartner on Enterprise Applications 3/4/2013 18
19. Empowering an Ecosystem 3/4/2013 19 Partner / Developer Registers Allocated a development env (Git, Jenkins, etc) Consume APIs Code/Buil d/Test Deploy Publish new Apps & APIs into Store
20. Examples of making your business a service • Online gambling business offering gambling as a service to 3rd parties to build gambling applications • Bank offering banking as a service to other banks to re-brand and sell • Trading housing offering trading as a service to other trading houses • Travel company offering travel as a service to other travel companies • Online education institution offering online education as a service to other universities 3/4/2013 20
21. And of course .. • Internal IT as a Service to internal innovators 3/4/2013 21
22. Future is way beyond APIs! • APIs are the essential glue • APIs and Platform as a Service are a potent combination • Ecosystem PaaS is a way to offer your business as a service – One man’s business is another man’s platform – (recursively) • Will enable new types of federated businesses which are purely virtual 3/4/2013 22
23. It always seems impossible until it is done. sanjiva@wso2.com @sanjiva 3/4/2013 23 Nelson Mandela Ex-President, South Africa Activisty