Developers Are Difficult by Andrew Noonan

Developers Are Difficult by Andrew Noonan

Transcript

  1. None
  2. What is marketing?

  3. What is marketing? Communicate value of service to consumers

  4. None
  5. API GET api.uber.com/v1/products?latitude=30.25&longitude=-97.75' | jq '.' { "products": [ {

    "capacity": 4, "product_id": "a795cfc4-14cf-4bdb-b1b9-787812516ff5", "price_details": { "service_fees": [ { "fee": 1.3, "name": "Safe rides fee" } ], "cost_per_minute": 0.18, "distance_unit": "mile", "minimum": 2.3, "cost_per_distance": 1.1, "base": 1, "cancellation_fee": 5, "currency_code": "USD" }, "image": "http://d1a3f4spazzrp4.cloudfront.net/car-types/mono/mono-uberx.png", "display_name": "uberX", "description": "The low-cost Uber" }, { "capacity": 6, "product_id": "81f75579-5a2a-400a-8d3e-c0b70cbf15f8",
  6. Consumers

  7. How? • Open communication • Connect with community • Build

    trust
  8. Communicate • Docs • Blog posts • Guides

  9. Communicate • Example apps • Events/Hackathons

  10. Communication

  11. Community

  12. Successful Developer Relations • Embedded in engineering • Share the

    support burden • Engineering produced content
  13. Give Developers a Bat Phone

  14. None
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