APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth

Transcript

1. APIs In The Enterprise How Walgreens Formed It’s Digital Business Drew Schweinfurth, Developer Evangelist Walgreens API Program © 2015 Walgreen Co. All rights reserved.
2. 2 8,200 Corners of Happy & Healthy
3. Walgreens Devices and Changes 3
4. ©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only. 4 We used to measure convenience in miles and minutes
5. Today, we measure distance in inches and instants 5 Mobile fundamentally changes the nature of retail convenience, placing new pressure on Walgreens to redefine convenience once again
6. We live in a mobile world, Walgreens has become mobile <1%! mobile 3%! mobile 13%! mobile 35%! mobile 51%! mobile 2009 2010 2011 2012 2013 Mobile Traffic Share! on Walgreens properties 2014 60%! mobile © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
7. It’s more than channel shift, there’s massive value here © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
8. So what’s your API Strategy? 8
9. Three Strategic Pillars Reimagine Connect Extend 1 digital experiences to our stores Walgreens through mobile solutions our greatest assets to an innovative ecosystem 2 3 RBS, QP In-Store-Mode Clip2Card © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
10. Awareness Traffic Innovation Revenue Photo Prints Rx Refill Balance Rewards Scheduler Walgreens API: The Heart of “Extend” © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
11. RUN FOR THE HILLS! A lot has happened in 3 years © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
12. RUN FOR THE HILLS! Classic Photo Retail Business © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
13. RUN FOR THE HILLS! Renaissance Photo Retail Business © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
14. RUN FOR THE HILLS! Modern Photo Business © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
15. The Granddaddy of them All: Photo Prints 175+ integrations in 3 yrs Innovate and Incubate Embedded across all platforms © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
16. Balance Rewards API earn points for healthy activities, cash to spend in store connect a health tracking app/device register for Balance Rewards for healthy choices •  55+ total integrations in the last year •  Popular apps like Lose It!, Misfit, RunKeeper & 7 Min Workout © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
17. In the words of Bob Marley, “One Second, One Refill” Refill by Scan step 1 step 2 step 3 launch scan done! © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
18. Prescription API •  Refill existing Walgreens or Duane Reade prescriptions •  Transfer a prescription to Walgreens or Duane Reade •  Top new integrations with Glow and WebMD © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
19. Reaching Out + Touching Hands 19
20. Social Media © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
21. How we communicate © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI And Now:
22. Developer Survey Goodness 22 Program Rating: ! ! ! Availability Rating: ! “Keep up the great work guys!” “I did not find anything out of standards and Walgreens Developers were very helpful during integration process.” “Great support from the team and easy to get in touch with everyone via Basecamp.” © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
23. Developer Survey Badness 23 Developer Portal Rating: ! ! Documentation Rating: ! ! Sample Code Rating: ! ! Errors Code Rating: ! “It would be also great to have a sandbox request/response area to execute sample requests on the fly.” “I received as a .pdf document. API documentation has all details, step-by- step implementation and request/ response samples.” “In the documentation, all API endpoints given with a sample request code piece. Would be nice to see more languages.” “Depending on what type of error occurred and lack of standard error HTTP status codes made development challenging.” © 2015 Walgreen Co. All rights reserved. developer.walgreens.com apibizdev@walgreens.com @WalgreensAPI
24. Example of Mind blowing changes!
25. apidrew@walgreens.com @That_Drew_Guy developer.walgreens.com @WalgreensAPI