| @dhinchcliffe 7Summits LLC 5 “The persistent digitization of Nordstrom’s business has allowed the company to grow revenues by more than 50% in the last five years”
| @dhinchcliffe 7Summits LLC The Business of APIs Has Become A Major Force in Technology 13 90% of Revenues from APIs 60% of Revenues from APIs 8% of Total Revenues of $88B (but half of total profit!)
| @dhinchcliffe 7Summits LLC A Clear Conception Now of the Key Moving Parts for API As a Business 16 Supporting Developers Well is the Essential API Success Factor
| @dhinchcliffe 7Summits LLC Does Low Code Have Legs? 21 APIs the Force To Unleash Innovation by Citizen Developers 2014 IT Survey: 80% of Enterprises Plan to Turn to Citizen Development For Innovation
| @dhinchcliffe 7Summits LLC Next Gen Ecosystems: Best Buy and APIs 24 Stores BestBuy.com Remix online partners Remix and Open APIs: Driving Growth and Innovation with Dynamic Partner Channels open online 90% 10% 1% 40% 20% 40% Baseline Goal Motivation: Wii Finder
| @dhinchcliffe 7Summits LLC The API Headwinds You Face in Next 36 Months • 10-100x more data and apps • The secret of APIs no one will tell you: Try 10x times to win, 100x to own a industry • 5-10x more integration needed - Low Code Platforms (IFTTT, Mendix, Zapier) - Supporting the #CitizenDeveloper • Lesson: You can’t possibly do it yourself • And you don’t need to • Biggest Lesson of APIs: - The Mindset of APIs: You Must Let the Network do the Work 26
| @dhinchcliffe 7Summits LLC And Leaders Are Largely Responsible for the Lack of Movement on Digital Business 28 Source: MIT SMR Digital Transformation Survey
| @dhinchcliffe 7Summits LLC Other Successful Hackathons 31 •Has used Hackathons since 2007 •Used to launch a successful product with Nintendo’s relaunch of Super Mario •Used Hackathons for years but opened up to world in 2014 •In 2014, created Trade Finder to help customers accelerate trading
| @dhinchcliffe 7Summits LLC APIs have lead the microservices revolution to modernize, atomize architecture 34 Understanding that the API architecture must be organic, enable loosely coupled ecosystems
| @dhinchcliffe 7Summits LLC Summary • Remember: We are still in the very early days of APIs • Development, management, governance, tools have all matured however - Now making it possible for everyone to be in the API business • Microservices architecture will mature and require a redo in most orgs • The hour is very late to become a horizontal API leader - But great opportunity lies in verticals, industries, emerging tech (IoT, Big Data) • We are near or at an API-first mindset in terms of digital business focus • Low code platforms + APIs are a top new market for consumption & innovation • Both hardware and software will shift to enable the next-generation of APIs as devices and data volumes, SLAs, security require new solutions • Developer networks and support communities are vital for sustained success • The winners are those who regard APIs as a business for the ages 35
API Strategy & Practice Conference
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