The Future of APIs by Dion Hinchcliffe

The Future of APIs For the

® 2015 7Summits 2 Introductions Dion Hinchcliﬀe • ZDNet’s Enterprise
Web 2.0 • http://blogs.zdnet.com/Hinchcliffe • ebizQ’s Next-Generation Enterprises • http://www.ebizq.net/blogs/enterprise • 7Summits Chief Strategy Ofﬁcer • http://7summits.com • dion.hinchcliffe@7summitsinc.com • : @dhinchcliffe  Judge

(cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved.
| @dhinchcliffe 7Summits LLC We Live in Exponential Times 3 Mobile Traffic through 2020

| @dhinchcliffe 7Summits LLC 4 APIs as business strategy

| @dhinchcliffe 7Summits LLC 5 “The persistent digitization of Nordstrom’s business has allowed the company to grow revenues by more than 50% in the last ﬁve years”

| @dhinchcliffe 7Summits LLC And Why You Probably Can’t 6

| @dhinchcliffe 7Summits LLC Checkpoint: Digital is Wiping Out Organizations Faster Than Ever 7

| @dhinchcliffe 7Summits LLC APIs Have Become The Gateway to Next-Generation Tech 8 Mobile Internet of Things Big Data

| @dhinchcliffe 7Summits LLC And Are At a High Water Mark 9 Source: CentricDigital

| @dhinchcliffe 7Summits LLC Being the Key to Unlocking Most integration Initiatives Today 10

| @dhinchcliffe 7Summits LLC Yet Are Missing in Many Views of the Future 11

| @dhinchcliffe 7Summits LLC Transports, Protocols, and APIs are a bit blurry with IoT still 12

| @dhinchcliffe 7Summits LLC The Business of APIs Has Become A Major Force in Technology 13 90% of Revenues from APIs 60% of Revenues from APIs 8% of Total Revenues of $88B (but half of total proﬁt!)

| @dhinchcliffe 7Summits LLC Amazon Remains the Industry Leader in Web Services 14 Growing at 51% this year. A $46 Billion Annual Business by 2020

| @dhinchcliffe 7Summits LLC The API business models have evolved and matured 15 Source: John Musser

| @dhinchcliffe 7Summits LLC A Clear Conception Now of the Key Moving Parts for API As a Business 16 Supporting Developers Well is the Essential API   Success Factor

| @dhinchcliffe 7Summits LLC APIs Have Led to Most Complex Operating Landscape in Tech History 17

| @dhinchcliffe 7Summits LLC Amazon Shows One Possible Future for API Economy Leaders 18

| @dhinchcliffe 7Summits LLC Continued Growth Will Require Being as Consumable As Possible 19

| @dhinchcliffe 7Summits LLC The Rise of Low Code, Enabled by Simple APIs 20

| @dhinchcliffe 7Summits LLC Does Low Code Have Legs? 21 APIs the Force To Unleash Innovation by Citizen Developers 2014 IT Survey: 80% of Enterprises Plan to Turn to Citizen Development For Innovation

| @dhinchcliffe 7Summits LLC APIs Enable the Citizen Developer 22

| @dhinchcliffe 7Summits LLC 23 Premise: Will Ultimately Be the Long Tail of API Consumption

| @dhinchcliffe 7Summits LLC Next Gen Ecosystems: Best Buy and APIs 24 Stores BestBuy.com Remix online partners Remix and Open APIs: Driving Growth and Innovation with Dynamic Partner Channels open online 90% 10% 1% 40% 20% 40% Baseline Goal Motivation: Wii Finder

| @dhinchcliffe 7Summits LLC 25

| @dhinchcliffe 7Summits LLC The API Headwinds You Face in Next 36 Months • 10-100x more data and apps • The secret of APIs no one will tell you:   Try 10x times to win,   100x to own a industry • 5-10x more integration needed - Low Code Platforms (IFTTT, Mendix, Zapier) - Supporting the #CitizenDeveloper • Lesson: You can’t possibly do it yourself • And you don’t need to • Biggest Lesson of APIs: - The Mindset of APIs: You Must Let the Network do the Work 26

| @dhinchcliffe 7Summits LLC Because It’s Hard if You’re Not One of the Digerati 27 Source: MIT SMR Digital Transformation Survey

| @dhinchcliffe 7Summits LLC And Leaders Are Largely Responsible for the Lack of Movement on Digital Business 28 Source: MIT SMR Digital Transformation Survey

| @dhinchcliffe 7Summits LLC How Do You Enlist An Entire Organization to Build the API Economy? 29 Employee Incubators

| @dhinchcliffe 7Summits LLC 30 Opened it’s Data w/ APIs 100 Apps 2 Big Successes Public Hackathon Another Leading Example:

| @dhinchcliffe 7Summits LLC Other Successful Hackathons 31 •Has used Hackathons since 2007 •Used to launch a successful product with Nintendo’s relaunch of Super Mario •Used Hackathons for years but opened up to world in 2014 •In 2014, created Trade Finder to help customers accelerate trading

| @dhinchcliffe 7Summits LLC Now Even Very Regulated Industries Believe APIs are Strategic 32

| @dhinchcliffe 7Summits LLC The Biggest Threat APIs Enable However is Disintermediation 33 It’s Also The Opportunity

| @dhinchcliffe 7Summits LLC APIs have lead the microservices revolution to modernize, atomize architecture 34 Understanding that the API architecture must be organic, enable loosely coupled ecosystems

| @dhinchcliffe 7Summits LLC Summary • Remember: We are still in the very early days of APIs • Development, management, governance, tools have all matured however - Now making it possible for everyone to be in the API business • Microservices architecture will mature and require a redo in most orgs • The hour is very late to become a horizontal API leader - But great opportunity lies in verticals, industries, emerging tech (IoT, Big Data) • We are near or at an API-ﬁrst mindset in terms of digital business focus • Low code platforms + APIs are a top new market for consumption & innovation • Both hardware and software will shift to enable the next-generation of APIs as devices and data volumes, SLAs, security require new solutions • Developer networks and support communities are vital for sustained success • The winners are those who regard APIs as a business for the ages 35

The Future of APIs by Dion Hinchcliffe

The Future of APIs by Dion Hinchcliffe

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