The Future of APIs by Dion Hinchcliffe

Transcript

1. The Future of APIs For the
2. ® 2015 7Summits 2 Introductions Dion Hinchcliffe • ZDNet’s Enterprise Web 2.0 • http://blogs.zdnet.com/Hinchcliffe • ebizQ’s Next-Generation Enterprises • http://www.ebizq.net/blogs/enterprise • 7Summits Chief Strategy Officer • http://7summits.com • dion.hinchcliffe@7summitsinc.com • : @dhinchcliffe
 Judge
3. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC We Live in Exponential Times 3 Mobile Traffic through 2020
4. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC 4 APIs as business strategy
5. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC 5 “The persistent digitization of Nordstrom’s business has allowed the company to grow revenues by more than 50% in the last five years”
6. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC And Why You Probably Can’t 6
7. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Checkpoint: Digital is Wiping Out Organizations Faster Than Ever 7
8. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC APIs Have Become The Gateway to Next-Generation Tech 8 Mobile Internet of Things Big Data
9. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC And Are At a High Water Mark 9 Source: CentricDigital
10. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Being the Key to Unlocking Most integration Initiatives Today 10
11. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Yet Are Missing in Many Views of the Future 11
12. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Transports, Protocols, and APIs are a bit blurry with IoT still 12
13. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC The Business of APIs Has Become A Major Force in Technology 13 90% of Revenues from APIs 60% of Revenues from APIs 8% of Total Revenues of $88B (but half of total profit!)
14. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Amazon Remains the Industry Leader in Web Services 14 Growing at 51% this year. A $46 Billion Annual Business by 2020
15. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC The API business models have evolved and matured 15 Source: John Musser
16. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC A Clear Conception Now of the Key Moving Parts for API As a Business 16 Supporting Developers Well is the Essential API 
 Success Factor
17. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC APIs Have Led to Most Complex Operating Landscape in Tech History 17
18. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Amazon Shows One Possible Future for API Economy Leaders 18
19. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Continued Growth Will Require Being as Consumable As Possible 19
20. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC The Rise of Low Code, Enabled by Simple APIs 20
21. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Does Low Code Have Legs? 21 APIs the Force To Unleash Innovation by Citizen Developers 2014 IT Survey: 80% of Enterprises Plan to Turn to Citizen Development For Innovation
22. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC APIs Enable the Citizen Developer 22
23. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC 23 Premise: Will Ultimately Be the Long Tail of API Consumption
24. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Next Gen Ecosystems: Best Buy and APIs 24 Stores BestBuy.com Remix online partners Remix and Open APIs: Driving Growth and Innovation with Dynamic Partner Channels open online 90% 10% 1% 40% 20% 40% Baseline Goal Motivation: Wii Finder
25. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC 25
26. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC The API Headwinds You Face in Next 36 Months • 10-100x more data and apps • The secret of APIs no one will tell you: 
 Try 10x times to win, 
 100x to own a industry • 5-10x more integration needed - Low Code Platforms (IFTTT, Mendix, Zapier) - Supporting the #CitizenDeveloper • Lesson: You can’t possibly do it yourself • And you don’t need to • Biggest Lesson of APIs: - The Mindset of APIs: You Must Let the Network do the Work 26
27. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Because It’s Hard if You’re Not One of the Digerati 27 Source: MIT SMR Digital Transformation Survey
28. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC And Leaders Are Largely Responsible for the Lack of Movement on Digital Business 28 Source: MIT SMR Digital Transformation Survey
29. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC How Do You Enlist An Entire Organization to Build the API Economy? 29 Employee Incubators
30. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC 30 Opened it’s Data w/ APIs 100 Apps 2 Big Successes Public Hackathon Another
    Leading
    Example:
31. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Other Successful Hackathons 31 •Has used Hackathons since 2007 •Used to launch a successful product with Nintendo’s relaunch of Super Mario •Used Hackathons for years but opened up to world in 2014 •In 2014, created Trade Finder to help customers accelerate trading
32. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Now Even Very Regulated Industries Believe APIs are Strategic 32
33. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC The Biggest Threat APIs Enable However is Disintermediation 33 It’s Also The Opportunity
34. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC APIs have lead the microservices revolution to modernize, atomize architecture 34 Understanding that the API architecture must be organic, enable loosely coupled ecosystems
35. (cc) 2015 7Summits, LLC | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits LLC Summary • Remember: We are still in the very early days of APIs • Development, management, governance, tools have all matured however - Now making it possible for everyone to be in the API business • Microservices architecture will mature and require a redo in most orgs • The hour is very late to become a horizontal API leader - But great opportunity lies in verticals, industries, emerging tech (IoT, Big Data) • We are near or at an API-first mindset in terms of digital business focus • Low code platforms + APIs are a top new market for consumption & innovation • Both hardware and software will shift to enable the next-generation of APIs as devices and data volumes, SLAs, security require new solutions • Developer networks and support communities are vital for sustained success • The winners are those who regard APIs as a business for the ages 35