Driving Business Success With Web Content Management

Now that every business is also a content publisher, managing web content has become critical to success.

Web Content Management (WCM) is the process of creating, managing and delivering information online. Organizations growing their audience are finding that effective WCM is critical, but that implementing it requires a fine balance between emerging technology and business process. Understanding the technologies that are available and the trends that are shaping content consumption are essential to defining and executing a successful WCM strategy.

Transcript

1. WELCOME DRIVING BUSINESS SUCCESS WITH WEB CONTENT MANAGEMENT
2. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam interdum vehicula feugiat. Nam vel dolor id sapien aliquam facilisis et eget mi. Mauris dignissim felis ac tortor pellentesque at sodales lectus sagittis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vestibulum massa diam, bibendum tristique dapibus et, vulputate id sem. Cantina designs, develops and offers strategic consulting for connected experiences on the web, smartphones, tablets and connected TV. WE ARE CANTINA Business Technology • Design and Development • User Experience • Mobile Services • Video Management • Social Integration
3. •  Defining Web Content Management •  Shaping a WCM Strategy •  Alignment with Business Goals •  Audience Needs and Behaviors •  Ease of Use and Customization •  Social Media and Content Syndication •  The ROI of CMS •  Cantina’s Proven Approach AGENDA
4. DEFINING WCM CONTENT CONTENT
5. DEFINING WCM YOU ARE THE CMS
6. DEFINING WCM YOU ARE THE CMS
7. DEFINING WCM YOU ARE THE CMS
8. DEFINING WCM YOU ARE THE CMS
9. DEFINING WCM YOU ARE THE CMS
10. SHAPING A STRATEGY Device Context Site Context Time Context your site microsite partner site
11. DEFINING WCM COPE* *http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/ microsite
12. ALIGNMENT WITH BUSINESS GOALS
13. ALIGNMENT WITH BUSINESS GOALS - What is your product or service? - How does your content support it? - How many different types of content do you have?
14. AUDIENCE NEEDS AND BEHAVIORS
15. An inflexible admin interface causes editors to: - Build additional systems to enter their
16. SOCIAL MEDIA AND CONTENT SYNDICATION
17. Consider the following aspects when figuring
18. Consider the following factors when selecting
19. CANTINA’S PROVEN APPROACH
20. ASSESSMENT Assessment “Measure twice, cut once”
21. ASSESSMENT User Interviews Card Sorting Heuristic evaluation Understanding your audience Assessment
22. DESIGN Design ............... Event Name Description Image Date Location ............ ............ ..................... .......................
23. DESIGN Content design, information design and responsive design are all equally important and interdependent aspects of the design phase Design
24. IMPLEMENTATION AND TESTING Embarking on development & testing Implementation
25. IMPLEMENTATION AND TESTING Start early with content migration Implementation
26. download our web content management guide at http://cantina.co/2012/08/20/web-content-management-guide/ Alec Francesconi Senior User Experience Consultant allison@cantinaconsulting.com Allison Sigrist SVP Client Services alec@cantinaconsulting.com Visit Us at Understanding Responsive Web Design on Wednesday, October 24 http://www.cantina.co