Challenges and opportunities for IT businesses today: an interactive quiz

Talk at the International Club Bern last 16th Feb 2016 about challenges and opportunities in IT in a funny quiz format.

Watch the video here: https://vimeo.com/156093631

List of references:

[1] “You and Your Research” by Richard Hamming
http://www.cs.virginia.edu/~robins/YouAndYourResearch.html

[2] “The Software Paradox” by Stephen O'Grady
http://thesoftwareparadox.com/

[3] ”Avast emerged from Communism to shine in security” by Jon Swartz, USA TODAY
http://www.usatoday.com/story/tech/2013/10/20/avast-software-mcafee-the-great-czech-startup-story/3002031/#

[4] “Business Models” from various authors
https://gist.github.com/ndarville/4295324

[5] “Dropbox Is Struggling and Competitors Are Catching Up” by Eric Newcomer and Dina Bass for Bloomberg Business
http://www.bloomberg.com/news/articles/2015-06-24/dropbox-is-struggling-and-competitors-are-catching-up

[6] “The Life Cycle Of A Startup” by Desi Saran
https://www.linkedin.com/pulse/20140616145119-69732073-the-life-cycle-of-a-startup

[7] “Adobe’s Record Revenue Proves Successful Business Transformation Is Possible” by Ron Miller for TechCrunch
http://www.techcrunch.com/2015/12/12/adobes-record-revenue-proves-successful-business-transformation-is-possible/

[8] “AWS Market Share Reaches Five-Year High Despite Microsoft Growth Surge” by Synergy Research Group
https://www.srgresearch.com/articles/aws-market-share-reaches-five-year-high-despite-microsoft-growth-surge

[9] “The Netflix Prize” by Netflix
http://www.netflixprize.com

[10] “Open Source (Almost) Everything” by Tom Preston-Werner
http://tom.preston-werner.com/2011/11/22/open-source-everything.html

[11] “Youtube’s community policy” in Wikipedia
https://en.wikipedia.org/wiki/YouTube#Community_policy

[12] “Raising money for StackOverflow” by Joel Spolsky
http://www.joelonsoftware.com/items/2010/02/14.html

[13] “Airbnb-Horrorstorys” by Angela Barandun for Der Bund (in German)
http://www.derbund.ch/wirtschaft/unternehmen-und-konjunktur/AirbnbHorrorstorys/story/29734424

[14] “Uber taxis face legal battles from London black-cab drivers” in The Guardian
http://www.theguardian.com/uk-news/2014/may/29/uber-taxis-legal-battles-london-black-cab-drivers

[15] “How Content ID works” in YouTube Help
https://support.google.com/youtube/answer/2797370?hl=en

[16] “It's not TV, it's the Web: YouTube partners complain about Google ads, revenue sharing “ by Tim Camody for The Verge
http://www.theverge.com/2013/3/4/4062810/youtube-partners-complain-revenue-sharing-google-ads

[17] “Google Told to Turn Over User Data of YouTube” by Miguel Helft for The NY Times
http://www.nytimes.com/2008/07/04/technology/04youtube.html?_r=0

[18] “Google and Viacom settle seven-year YouTube row” in BBC News
http://www.bbc.com/news/technology-25665596

[19] “Tech and Media Outlook 2016” by Activate
http://de.slideshare.net/ActivateInc/activate-tech-and-media-outlook-2016

[20] “What's in It for Us After the Indiepocalypse is Over?” By Marin Todorov
https://realm.io/news/pragma-marin-todorov-indie-developers-app-store/

[21] “Wealth, Income, and Power” by G. William Domhoff
http://www2.ucsc.edu/whorulesamerica/power/wealth.html

[22] “2016 Salary Guide” by CyberCoders
http://www.cybercoders.com/insights/magazine/salaryguide/

[23] “What is a Data Scientist?” in Quora
https://www.quora.com/What-is-a-data-scientist-3

[24] “Facebook is collecting your data — 500 terabytes a day” by Eliza Kern for GigaOm
https://gigaom.com/2012/08/22/facebook-is-collecting-your-data-500-terabytes-a-day/

[25] “Facebook Ordered To Stop Tracking Non-Users In France” by Natasha Lomas for TechCrunch
http://techcrunch.com/2016/02/09/facebook-ordered-to-stop-tracking-non-users-in-france/

[26] “For A Free Digital Society” by Richard M. Stallman
http://www.digitale-nachhaltigkeit.unibe.ch/veranstaltungen/richard_m_stallman/index_ger.html

[27] “Why Can't Americans Find Out What Big Data Knows About Them?” by Adrienne LaFrance for The Atlantic
http://www.theatlantic.com/technology/archive/2014/05/why-americans-cant-find-out-what-big-data-knows-about-them/371758/

[28] “Continuous Partial Attention” by Linda Stone
http://lindastone.net/qa/continuous-partial-attention/

[29] “The future of wearables” by Helen V. Holmes
http://helenvholmes.com/the-future-of-wearables/

Transcript

1. Challenges and opportunities for IT businesses today: an interactive quiz Adrian Tineo, Ph.D. Tuesday,16th February 2016
2. – Richard Hamming “I have found that it paid to say, "Oh yes, I'll get the answer for you Tuesday", not having any idea how to do it.” [1] “You and Your Research” by Richard Hamming
3. What was the price of Mac OS X in its 10.0 (2001), 10.7 (2011) and 10.9 (2013) versions? a) Always free for Mac users b) $129, $29.99, $0.00 c) $129, $100, $84.95 d) $24.95, $24.95, $24.95
4. What was the price of Mac OS X in its 10.0 (2001), 10.7 (2011) and 10.9 (2013) versions? a) Always free for Mac users b) $129, $29.99, $0.00 c) $129, $100, $84.95 d) $24.95, $24.95, $24.95 [2] “The Software Paradox” by Stephen O'Grady
5. The rise of free software* • How many paid programs do you have in your desktop? And your cell phone/tablet? * Free as in $0 cost, not as in free-libre "Of the 25 largest [by market capitalization] technology companies in the world [...], 21 (or 84%) derive the majority of their revenue from something other than traditional software licensing and sales.” - Stephen O'Grady
6. In 2001, Avast, the Czech anti-virus company, adopted a freemium model. Currently, Avast is the market leader with 230 million users and +500 employees. What is the percentage of paying customers worldwide? a) 0.2% (460.000 users) b) 3% (6.900.000 users) c) 10% (23.000.000 users) d) 15% (34.500.000 users)
7. In 2001, Avast, the Czech anti-virus company, adopted a freemium model. Currently, Avast is the market leader with 230 million users and +500 employees. What is the percentage of paying customers worldwide? a) 0.2% (460.000 users) b) 3% (6.900.000 users) c) 10% (23.000.000 users) d) 15% (34.500.000 users) [3] ”Avast emerged from Communism to shine in security” by Jon Swartz
8. The business model puzzle • Emerging business models for software struggle with monetization • Build up the product, the audience and be a market leader… before proving your business model [4] “Business Models” from various authors [5] “Dropbox Is Struggling and Competitors Are Catching Up” by Eric Newcomer and Dina Bass for Bloomberg Business [6] “The Life Cycle Of A Startup” by Desi Saran
9. In 2013, Adobe discontinued the boxed software version of their Creative Suite (Photoshop, Illustrator, etc) in favour of a cloud version. In 2015, how much of its $4.8 billion revenue was due to subscriptions? a) 10% ($480 million) b) 47% ($2.25 billion) c) 74% ($3.55 billion) d) 98% ($4.70 billion)
10. In 2013, Adobe discontinued the boxed software version of their Creative Suite (Photoshop, Illustrator, etc) in favour of a cloud version. In 2015, how much of its $4.8 billion revenue was due to subscriptions? a) 10% ($480 million) b) 47% ($2.25 billion) c) 74% ($3.55 billion) d) 98% ($4.70 billion) [7] “Adobe’s Record Revenue Proves Successful Business Transformation Is Possible” by Ron Miller for TechCrunch
11. The rise of the cloud [8] “AWS Market Share Reaches Five-Year High Despite Microsoft Growth Surge” by Synergy Research Group
12. – David Pogue, NY Times columnist “Paying a monthly fee for software doesn’t feel the same. We download a program, and there it sits. Month after month we pay to use it, but we get nothing additional in return. ” [2] “The Software Paradox” by Stephen O'Grady
13. In 2009, Netflix awarded a $1M prize to an independent team. What for? a) An algorithm to speed up their streaming services b) An algorithm to protect their infrastructure against hacker attacks c) A lobby group to defend their interests in the US Congress d) An algorithm to predict how much a customer will enjoy a new movie
14. In 2009, Netflix awarded a $1M prize to an independent team. What for? a) An algorithm to speed up their streaming services b) An algorithm to protect their infrastructure against hacker attacks c) A lobby group to defend their interests in the US Congress d) An algorithm to predict how much a customer will enjoy a new movie [9] “The Netflix Prize” by Netflix
15. The rise of open source • Protect your core business value and open source the rest • Facebook, GitHub, LinkedIn and Twitter release a lot of open source • Benefits are: • hiring and retention • improvements in visibility • less duplication of effort [10] “Open Source (Almost) Everything” by Tom Preston-Werner
16. What happens when a video that violates YouTube’s terms and conditions (such as promoting terrorism or child pornography) is uploaded? a) An algorithm automatically detects sensitive content and the video is deleted b) A team of employees continuously checks newly uploaded videos for violations of T&C c) All videos need to be moderated by employees before going live d) Videos are revised by an employee only if flagged by the community of users
17. What happens when a video that violates YouTube’s terms and conditions (such as promoting terrorism or child pornography) is uploaded? a) An algorithm automatically detects sensitive content and the video is deleted b) A team of employees continuously checks newly uploaded videos for violations of T&C c) All videos need to be moderated by employees before going live d) Videos are revised by an employee only if flagged by the community of users [11] “Youtube’s community policy” in Wikipedia
18. Online platforms are maintained by users • Build the right platform and watch it generate value “by itself” • Users create, maintain and moderate the content • It helps if you bypass all existing laws for competitors in the “real world” (e.g. AirBnB, Uber) [12] “Raising money for StackOverflow” by Joel Spolsky [13] “Airbnb-Horrorstorys” in Der Bund [14] “Uber taxis face legal battles from London black-cab drivers” in The Guardian
19. What happens when a video that violates copyright is uploaded to YouTube? a) There are no checks for copyright infringement. The owner must check for herself. b) An algorithm automatically detects the infringement and the video is blocked c) An algorithm automatically detects the infringement, the video is allowed and Youtube pays the royalties d) An algorithm automatically detects the infringement, the video is allowed and Youtube just notifies the owner, paying no royalties
20. What happens when a video that violates copyright is uploaded to YouTube? a) There are no checks for copyright infringement. The owner must check for herself. b) An algorithm automatically detects the infringement and the video is blocked c) An algorithm automatically detects the infringement, the video is allowed and Youtube pays the royalties d) An algorithm automatically detects the infringement, the video is allowed and Youtube just notifies the owner, paying no royalties [15] “How Content ID works” in YouTube Help
21. Hard times for independent copyright holders (a.k.a. artists) • The owner has 4 options: • Block • Mute • Monetize with ads (45% YouTube, 55% artist) • Track the video statistics [16] “YouTube partners complain about Google ads“ by Tim Camody [17] “Google Told to Turn Over User Data of YouTube” by Miguel Helft [18] “Google and Viacom settle seven-year YouTube row” in BBC News
22. How much of the $15 billion revenue generated by Apple’s App Store in 2014 was held by the top 0.7% of dev groups? a) ~1% ($150 million) b) ~10% ($1.5 billion) c) ~50% ($7.5 billion) d) ~99% ($14.85 billion)
23. How much of the $15 billion revenue generated by Apple’s App Store in 2014 was held by the top 0.7% of dev groups? a) ~1% ($150 million) b) ~10% ($1.5 billion) c) ~50% ($7.5 billion) d) ~99% ($14.85 billion) [19] “Tech and Media Outlook 2016” by Activate
24. Good luck getting rich in the App Store [20] “What's in It for Us After the Indiepocalypse is Over?” By Marin Todorov [21] “Wealth, Income, and Power” by G. William Domhoff
25. Which of these jobs had a higher average salary in the USA between 2012 and 2016? a) Tax Manager b) Data Scientist c) Solutions Architect d) Mobile Developer
26. Which of these jobs had a higher average salary in the USA between 2012 and 2016? a) Tax Manager b) Data Scientist c) Solutions Architect d) Mobile Developer [22] “2016 Salary Guide” by CyberCoders
27. The opportunity of Big Data [23] “What is a Data Scientist?” in Quora [24] “Facebook is collecting your data - 500 terabytes a day”- by E. Kern
28. What data does Facebook collect? a) Your likes, shares, photos and status, for you and your friends. b) a) + the device you connect with + how often and for how long you connect c) a) + b) + the web pages you visit in your browser outside of facebook as long as you are logged in d) a) + b) + the web pages you visit in your browser outside of facebook even when you are not logged in
29. What data does Facebook collect? a) Your likes, shares, photos and status, for you and your friends. b) a) + the device you connect with + how often and for how long you connect c) a) + b) + the web pages you visit in your browser outside of facebook as long as you are logged in d) a) + b) + the web pages you visit in your browser outside of facebook even when you are not logged in [25] “Facebook Ordered To Stop Tracking Non-Users In France” by Natasha Lomas for TechCrunch
30. The threat on privacy Photo by Forschungsstelle Digitale Nachhaltigkeit [26] “For A Free Digital Society” by Richard M. Stallman [27] “Why Can't Americans Find Out What Big Data Knows About Them?” by Adrienne LaFrance for The Atlantic
31. Sort these 4 group of activities for the average employed adult in the USA: a) Tech and media > Work > Non-work > Sleep b) Work > Tech and media > Non-work > Sleep c) Work > Non-work > Tech and media > Sleep d) Work > Non-work > Sleep > Tech and media
32. Sort these 4 group of activities for the average employed adult in the USA: a) Tech and media > Work > Non-work > Sleep b) Work > Tech and media > Non-work > Sleep c) Work > Non-work > Tech and media > Sleep d) Work > Non-work > Sleep > Tech and media [19] “Tech and Media Outlook 2016” by Activate
33. Connected lives with ever shorter attention spans [19] “Tech and Media Outlook 2016” by Activate
34. Connected lives with ever shorter attention spans [19] “Tech and Media Outlook 2016” by Activate
35. – Linda Stone “We pay continuous partial attention in an effort NOT TO MISS ANYTHING. It is an always-on, anywhere, anytime, any place behavior that involves an artificial sense of constant crisis. We are always in high alert when we pay continuous partial attention.” [28] “Continuous Partial Attention” by Linda Stone
36. – Helen V. Holmes “We want validation, importance; so we keep paying attention to our notifications. We become addicted to the services demanding our attention. We refresh our email inboxes to make sure no one needs us right now. It’s a battle of our own willpower against the machines in our pockets. I swear to god, I want to win. But I still have Twitter installed, so...” [29] “The future of wearables” by Helen V. Holmes
37. Q&A + prize!