Localization beyond strings.xml

The intent of this talk is to show case few brilliant examples of localisation and tools that can be used to do them well.

Transcript

1. Localization beyond strings.xml Arun Babu A S P Senior Android Engineer, Uber
3. Localization: the process of making something local in character
4. Localization: the process of making something local in character
5. Why localize my app? To delay uninstalls 1.
6. BUILD FOR NEXT BILLION USERS » First time internet users are coming in
7. BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English
8. BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English » Huge potential market waiting
9. BUILD FOR NEXT BILLION USERS » First time internet users are coming in » They do not necessarily understand English » Huge potential market waiting » There are some great success stories
11. DAILYHUNT » Total App Installs: 155 Million
12. DAILYHUNT » Total App Installs: 155 Million » #1 News App, Best in class Cohort
13. BATA
14. BATA » Where is Bata from?
15. BATA » Where is Bata from? » Switzerland
16. BATA » Where is Bata from? » Switzerland » Design, Impact
17. Cafe Coffee Day
18. Cafe Coffee Day » Inverse from Bata
19. Cafe Coffee Day » Inverse from Bata » Never show like local
20. Cafe Coffee Day » Inverse from Bata » Never show like local » Branding and Experience
21. Dynamic Localization All hail Firebase! 2.
22. Dynamic Localization » Cloud Translation API » Firebase for Localization
23. Cloud Translation API » Translate > 100 languages
24. Cloud Translation API » Translate > 100 languages » Language auto detection
25. Cloud Translation API » Translate > 100 languages » Language auto detection » Simple Integration
26. Cloud Translation API » Translate > 100 languages » Language auto detection » Simple Integration » Highly scalable
27. Firebase Localization
28. Firebase Localization » Add/Remove langs
29. Firebase Localization » Add/Remove langs » Dynamic updates
30. Firebase Localization » Add/Remove langs » Dynamic updates » Smaller apk
31. What is Google doing? Other than Googling itself 3.
36. Augmented Reality based Translations
37. Google Neural Machine Translation system http://www.ibtimes.co.in/how-googles-neural-machine-translation-makes-it-easier-indians-translate-english-724398
38. Google Neural Machine Translation system
39. Google Indic Keyboard - Transliteration Support We don’t have to learn our native language keyboards anymore!
40. Google Indic Keyboard - Transliteration Support We don’t have to learn our native language keyboards anymore!
41. Downloadable Fonts Support
42. Downloadable Fonts Support » Create cohesive UI
43. Downloadable Fonts Support » Create cohesive UI » Use less memory
44. Downloadable Fonts Support » Create cohesive UI » Use less memory » Implement with confidence
45. App Translation Service » Order, Receive and Apply translations simply
46. App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused
47. App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused » Recommends language based on usage, free mem
48. App Translation Service » Order, Receive and Apply translations simply » Previous order can be synced and reused » Recommends language based on usage, free mem » Curated service providers & translations
49. Localization Essentials - Udacity
50. Google Pixel Buds
51. Google Pixel Buds » Huge boost for travellers
52. Google Pixel Buds » Huge boost for travellers » Can break language barriers
53. Thanks! Arun Babu A S P, Android, Uber @arunbabuasp https://www.linkedin.com/in/arunasp/