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Hopsnob - StartupWeekEnd Twin Cities 4

Hopsnob - StartupWeekEnd Twin Cities 4

Benjamin Guillet

November 04, 2012
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  1. Problem • Rapid growth in demand for craft beers and

    not enough supply for consumers. • Consumers can't find the craft beers they are looking for in their local liquor stores
  2. Biz Model Freemium model • Free Plan: Liquor stores register

    and can post limited selection, validation. • Premium plan: Page Customization Analytics 29,000 Liquor stores in US @ $50 = $1.45 M/month Monthly Recurring Revenue Model
  3. Biz Model • Customers will be able to purchase beers

    via online/mobile and pick them up at the store. ▪ We take a 5% commission • 2011 Craft Beer Revenue $3B (IBISWorld Inc.) • Potential hopsnob share: $7.5M/Year Pre-order Transaction Model
  4. Biz Model • Targeted Hyperlocal Advertising for liquor stores and

    breweries • Flash sales for Liquor Sales (Groupon Model)