in Entertainment & Tourism — Graduate May 2025 • Organized Creative with an interest in creative marketing strategy & project management. • I love being a Disney fan and I love catering to fans!
how do we stand out? Our current fan engagement is predominantly passive (watching panels/shopping). They can have these engagements with other Disney segments (watch Disney+, go to the parks for seasonal merch). As disposable income decreases, Disney fans will have to decide: do they want a $50 D23 gold membership or 3 months of Disney+? $200 D23 gold membership or a $200 theme park ticket? What makes us unique will determine whether our fans join our membership, and that uniqueness is …
ACTIVE fan engagement that is both social & global. The stronger the engagement, the more exclusive the community becomes, leading to general member conversion and gold member retention.
• Could be smaller, more immersive ops like the Beauty Con Creator Studio. • Dedicated to cosplayers, they can reserve time slots with professional photographers. • Synergy opportunity - each photo op themed after a franchise. • Great area for cosplay meet-ups. • Use #D23Cosplay2025 for the chance to be randomly reposted on D23 IG Stories.
or Royalty: cosplay in fl uencers who are role models & want to share their sewing/storytelling tips & tricks. • Inspired by Anime Expo’s Cosplay Senpais; think Disney Cast Member Ambassadors, but for Disney fans. • Previous Mousequerade winners, prominent Disney Cosplayer in fl uencers like @_alexandra.louise__ or @DaisyGodiva. • Activities • Co-host cosplay meet-ups with icebreakers and photo pose guidance. • Lead the way for cosplay parades. • Co-host panels discussing their craft & expertise.
Character & Cosplay interactions foster community and bring the story closer to our audience, rewarding fans. • Cosplay parade hosted after Mousequerade with all contestants as a fi nal hurrah, or integrate a D23 Cosplay Parade during other D23 events. • Cosplay Royalty can lead the parade & act as spokespeople for media. • Character Actor walkways can facilitate quicker interactions and prevent crowding, distinguish actors from cosplayers. • Similar to Fantasyland characters free-roaming before they go to meet-and-greets.
by Sorcerer’s Workshop screens & how it spotlights creative work. • High Effort • Submit fan art, cosplay photos, etc. to be broadcast as a pre-show reel, for continuous broadcasting in fan lounges/throughout convention fl oor, on D23 website and through livestream. • Can be framed as a contest since all content will need to be vetted for appropriateness - provide prompts or color swatches to artists/cosplayers to ensure a cohesive theme. • Low lift • Monthly spotlight of randomly selected fanart/cosplays from D23 general members
up when you sign up as general member • Engage livestream watchers through app engagements that trigger on-show moments (chant into mic, press a button, etc). • Member Directory: promote online community by allowing people with D23 apps to create accounts, share information, and fi nd more Disney friends! Give them resources to coordinate their own meet-ups. • Recycling “raf fl e” - each item recycled = one entry to win a prize • Teaching Lightsaber Fight Choreography, in partnership with Saber Comp ( fi lm festival competition judging fan-made lightsaber fi ght choreography videos). • Disney’s version of Dreamstage: singing competition to be part of opening ceremony ensemble for TUDFE (songs can be Under the Sea, Belle — anything ensemble-heavy). MEDIUM EFFORT HIGH EFFORT
hard to commit. It takes a long time to see the outcome, it’s not easily measured and requires much effort. But for Disney’s official fan club, it’s worth it. It’s what makes us different.
bernabiko
ipullrank
rasmusluckow
takai
katiecoart
deanohume
kneath
sarafernandez
katarinadahlin
mkilby
tammielis
inesmontani
tammyeverts
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