perso.na

presentan @neuroflip @beingke

Transcript

1. José Ángel Anguita Karim Ennakhli Benaiges
2. Index • Introduction • Context • Pilot • persona/ • Technology overview • Questions? • Contact us
3. Web portals Social Networks Search Engines Every 5 years people add a new way to consume digital content 2010 User Generated 1995 ABC DEFGH 2000 2005 The need Production Journalists / Artists Journalists/Artists People People Selection Editors/A&R Editors / A&R Editors / A&R People Marketing Brand Search Search People Distribution Domain Search Results Embed Social Streams
4. In the age of information overload, we need personal curation tools to filter, organize, contextualize and repackage content to make it easily accessible for individuals Don’t miss a thing
5. users 100K 88K active users active users use the app daily 50 minutes on app daily 50% Pilot
6. persona/ • Import same experience to iPad • Aggregation: & more! • Curated Contents • Smart Channels • Stay tuned for more...
7. 7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm What you see while browsing regular social channels Smart Channels What you see while browsing regular social channels
8. 7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm What you see while browsing regular social channels Smart Channels US Politics Videos and photos about Gossip What you see while browsing regular social channels
9. Smart Channels
10. Demo time...
11. Technology Overview • Architecture • Frameworks & libraries • api.perso.na: load balancing, server, db... • Decisions (from a web developer view) • Native vs HTML5: both.
12. • Recommendations • Prototyping: try before implement • Memory Management: MRC vs ARC • MVC lifecycle Technology Overview
13. • Recommendations (cont.) • RTFM: developer.apple.com is your friend. • You should not embed UIWebView or UITableView objects in UIScrollView objects. If you do so, unexpected behavior can result because touch events for the two objects can be mixed up and wrongly handled. • The UIWebView class should not be subclassed. • The connection retains delegate. It releases delegate when the connection finishes loading, fails, or is canceled. • You should avoid creating UIImage objects that are greater than 1024 x 1024 in size. Technology Overview
14. • Test • Unit Testing, TDD • Real Hardware: iPad 1, iPad 2, iPad N • Different iOS versions: 4.3.0, 4.3.1, 4.3.2, 4.3.3, 4.3.4, 5.0.0, 5.0.1, and so on • TestFlight Technology Overview
15. Questions ?
16. Contact us • Layers - layers.com • persona/ perso.na • Marcos Cuevas (Founder, CEO) @marcoscuevas / marcos@layers.com • José Ángel Anguita (Engineer) @neuroflip / jaanguita@layers.com • Karim Ennakhli Benaiges (Engineer) @beingke / karim@layers.com • Join our TestFlight <bepersona@layers.com>