Building Awesome Product Teams

How to build awesome product teams, from a talk at #ProductTank Sydney

Transcript

1. BUILDING AWESOME PRODUCT TEAMS @BFGMARTIN #PRODUCTTANK
2. @BFGMARTIN 25 YEARS 195 CITIES
3. @BFGMARTIN
4. @BFGMARTIN
5. @BFGMARTIN
6. 2010 @BFGMARTIN
7. 2010 @BFGMARTIN
8. WHAT IS PRODUCT MANAGEMENT? @BFGMARTIN
9. @BFGMARTIN “THE ROLE OF A PRODUCT MANAGER IS TO DISCOVER A PRODUCT THAT IS VALUABLE, USABLE, AND FEASIBLE” MARTY CAGAN
10. You are here Customer Technology Business @BFGMARTIN
11. Customer Technology Business @BFGMARTIN
12. Customer Technology Business @BFGMARTIN
13. Customer Technology Business @BFGMARTIN
14. Customer Technology Business @BFGMARTIN
15. Customer Technology Business @BFGMARTIN
16. @BFGMARTIN
17. @BFGMARTIN ASSEMBLE YOUR TEAM 1 #PRODUCTTANK
18. DIVERSE Customer Technology Business Work Experience Industry Knowledge Creativity Life Experience Culture @BFGMARTIN
19. DIVERSE Customer Technology Business Work Experience Industry Knowledge Creativity Life Experience Culture @BFGMARTIN
20. DIVERSE Customer Technology Business Work Experience Industry Knowledge Creativity Life Experience Culture @BFGMARTIN
21. DIVERSE @BFGMARTIN DIVERSE TEAMS ARE BETTER AT SOLVING PROBLEMS SCIENTIFIC AMERICAN, UNIVERSITY OF MICHIGAN, NORTHWESTERN UNIVERSITY, and many more
22. DIVERSE Customer product team empathy @BFGMARTIN
23. DIVERSE @BFGMARTIN DIVERSE COMPANIES ARE 35% MORE LIKELY TO OUTPERFORM MCKINSEY, 2018
24. PRODUCT IS A TEAM SPORT @BFGMARTIN
25. WE ALL OWN THE PRODUCT @BFGMARTIN
26. “IF YOU’RE ONLY USING YOUR ENGINEERS TO CODE, YOU’RE ONLY GETTING HALF THEIR VALUE ” @BFGMARTIN MARTY CAGAN
27. CROSS-FUNCTIONAL UX Product Devs @BFGMARTIN
28. CROSS-FUNCTIONAL Solution Space Problem Space Opportunity for Great Products @BFGMARTIN
29. FRICTION @BFGMARTIN
30. CROSS-FUNCTIONAL @BFGMARTIN UX Product Devs ? ?
31. CROSS-FUNCTIONAL @BFGMARTIN
32. @BFGMARTIN
33. FRICTION @BFGMARTIN
34. FRICTION @BFGMARTIN IMAGINE MAKING A BUSINESS CASE FOR THE RESEARCH YOU NEED FOR A BUSINESS CASE
35. @BFGMARTIN TRUST AND MOTIVATION 2 #PRODUCTTANK
36. WHAT MAKES A TEAM SUCCESSFUL? @BFGMARTIN
37. PROJECT ARISTOTLE @BFGMARTIN
38. KEYS TO TEAM SUCCESS @BFGMARTIN
39. PSYCHOLOGICAL SAFETY More likely to admit mistakes take on new roles & challenges harness new, diverse ideas challenge the status quo @BFGMARTIN
40. WHAT MAKES A TEAM MOTIVATED? @BFGMARTIN “NO D!#KHEADS” GILBERT INOKA @BFGMARTIN
41. WHAT MAKES A TEAM MOTIVATED? @BFGMARTIN
42. MOTIVATION @BFGMARTIN DANIEL PINK
43. MOTIVATION Autonomy Mastery Purpose @BFGMARTIN DANIEL PINK
44. MOTIVATION Autonomy Mastery Purpose Our desire to be self directed - increases engagement over compliance @BFGMARTIN
45. MOTIVATION Autonomy Mastery Purpose The urge to get better skills - and master our craft. @BFGMARTIN
46. MOTIVATION Autonomy Mastery Purpose The desire to do something that has meaning and is important. @BFGMARTIN
47. WHAT IS THE BEST WAY TO LEAD? @BFGMARTIN
48. LEADERSHIP Authoritative Participative Delegative @BFGMARTIN
49. LEADERSHIP Authoritative Participative Delegative Clear expectations Decisions with little input Task driven @BFGMARTIN
50. LEADERSHIP Authoritative Participative Delegative Works well when labor is low skilled and leader has all the knowledge and experience @BFGMARTIN
51. LEADERSHIP Authoritative Participative Delegative Hands on guidance Gets input but makes final decision Collaboration driven @BFGMARTIN
52. LEADERSHIP Authoritative Participative Delegative Modern management theory, where workers have some knowledge but retains decision making at top. @BFGMARTIN
53. LEADERSHIP Authoritative Participative Delegative High level guidance Autonomous decisions People driven @BFGMARTIN
54. LEADERSHIP Authoritative Participative Delegative Autonomy works well for creative jobs and knowledge workers. @BFGMARTIN
55. AUTONOMY = DELEGATIVE LEADERSHIP @BFGMARTIN
56. AUTONOMY Autonomy motivates better scales better is quick and nimble @BFGMARTIN
57. AUTONOMY Your team is smarter than you closer to the customer than you has more information than you @BFGMARTIN
58. AUTONOMY “IF YOU TELL PEOPLE WHERE TO GO, BUT NOT HOW TO GET THERE, YOU’LL BE AMAZED AT THE RESULTS” @BFGMARTIN GEORGE S. PATTON
59. IS AUTONOMY ANARCHY? @BFGMARTIN
60. ALIGNED AUTONOMY @BFGMARTIN
61. @BFGMARTIN AUTONOMY WITH ACCOUNTABILITY
62. SETTING GOALS COMPANY GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS TEAM GOALS TEAM GOALS @BFGMARTIN
63. SETTING GOALS TEAM A GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS TEAM B GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS VISION COMPANY GOALS GAP @BFGMARTIN
64. 3FOCUS ON THE PROBLEM #PRODUCTTANK @BFGMARTIN
65. FOCUS ON PROBLEMS “PEOPLE DON'T WANT A QUARTER-INCH DRILL, THEY WANT A QUARTER-INCH HOLE.” @BFGMARTIN THEODORE LEVITT
66. DIG DEEPER @BFGMARTIN Why? Why? Why? Aha! I want a quarter inch drill I want a quarter inch hole I want to run a cable through the wall I want music in my bedroom
67. SOLVE THE PROBLEM “UNDERSTAND THE PROBLEM AT A DEEP LEVEL. THEN SUCCESS IS EASY TO ARTICULATE, BECAUSE YOU KNOW WHAT IT'S LIKE WHEN THAT PROBLEM IS SOLVED.” @BFGMARTIN KEN NORTON
68. FALL IN LOVE WITH THE PROBLEM SOLUTIONS CHANGE, PROBLEMS DON’T @BFGMARTIN
69. FALLING IN LOVE WITH THE PROBLEM MAKES YOU PRACTICE CONTINUOUS DISCOVERY @BFGMARTIN
70. “THERE IS NOTHING QUITE SO USELESS AS DOING WITH GREAT EFFICIENCY SOMETHING THAT SHOULD NOT BE DONE AT ALL.” @BFGMARTIN PETER DRUCKER
71. DISCOVERY VS DELIVERY Agile Lean Six Sigma Prince II Waterfall Kanban Scrum @BFGMARTIN
72. DISCOVERY VS DELIVERY @BFGMARTIN
73. Ethnographic Research DISCOVERY VS DELIVERY Agile Lean Six Sigma Prince II Waterfall Kanban Scrum Design Thinking Design Sprints Discovery Sprints Dual-track Agile @BFGMARTIN
74. DISCOVERY VS DELIVERY Build the thing right Build the right thing @BFGMARTIN
75. BEWARE THE DOGMA @BFGMARTIN
76. “WE VALUE RESPONDING TO CHANGE OVER FOLLOWING A PLAN” @BFGMARTIN THE AGILE MANIFESTO
77. PRODUCT IS ABOUT PEOPLE @BFGMARTIN #PRODUCTTANK
78. “DON’T FORGET THAT PEOPLE MAKE THE STUFF BUT RELATIONSHIPS MAKE THE BIGGER STUFF. GET THE RELATIONSHIPS AND PEOPLE PART RIGHT, FIRST. THE REST WILL FOLLOW.” @BFGMARTIN JOHN MAEDA
79. 1. ASSEMBLE YOUR TEAM DIVERSE, CROSS-FUNCTIONAL, CO-LOCATED 2. SET THEM UP FOR SUCCESS PSYCHOLOGICAL SAFETY, AUTONOMY, PURPOSE 3. FOCUS ON THE PROBLEM BALANCE DISCOVERY VS DELIVERY @BFGMARTIN
80. 1. HIRE SMART PEOPLE WHO WORK WELL TOGETHER 2. GET OUT OF THE WAY 3. FOCUS ON GOALS, NOT HOW YOU GET THERE 13 2 @BFGMARTIN
81. GREAT. NOW WHAT? @BFGMARTIN
82. THINK BIG START SMALL @BFGMARTIN
83. 1. WHO’S IN THE ROOM? 2. DO YOU KNOW WHAT YOUR TEAM/COMPANY VISION, MISSION, AND OBJECTIVES ARE? 3. DO YOU KNOW WHAT PROBLEM YOU’RE SOLVING FOR YOUR CUSTOMER? @BFGMARTIN
84. FOLLOW ME ON @BFGMARTIN GET THE BOOK AT PRODUCTLEADERSHIPBOOK.COM READ MORE AT MINDTHEPRODUCT.COM THANK YOU! “If you build products, you need this book.” DES TRAYNOR, CO-FOUNDER of INTERCOM “invaluable for leveling up your execution” RYAN FREITAS, FACEBOOK “the leadership guide I never had" KEN NORTON, GOOGLE VENTURES @BFGMARTIN