Hardware Revolution - The Rise of the Machines

Transcript

1. AMBITIOUS MISSIONS NEED DISRUPTIVE THINKING
2. HARDWARE REVOLUTION THE RISE OF THE MACHINES #HardwareRevolution
3. 3 PEOPLE ARE EXCITED AND THE INDUSTRY IS EXCITED THE RANGE OF PROBLEMS THAT CAN BE ADDRESSED BY SOFTWARE-ONLY SOLUTIONS IS SHRINKING. THE PROBLEM-SPACE ADDRESSABLE WITH A HARDWARE COMPONENT IS MUCH LARGER AND GROWING COMPETITORS ARE GROWING HARDWARE CAPABILITIES - WE RISK MARGINALIZATION IF WE DON’T ACT HARDWARE ENABLES NEW SOFTWARE ECOSYSTEMS AND HARDWARE IS BECOMING MORE PROGRAMMABLE WHY CARE ABOUT HARDWARE?
4. FIRST, A LITTLE BIT OF HISTORY 4
5. INDUSTRIAL REVOLUTION WELCOME TO THE MACHINE
6. THE POWER BELONGS TO THOSE WHO CONTROL THE MEANS OF PRODUCTION 6
7. COSTS OF PRODUCTION ! Sell your idea to a manufacturer ! The great inventors of the first industrial revolution, e.g. James Watt and Matthew Bolton were not just smart, but privileged ! ! 7
8. 20% OF PRODUCTS MAKE UP 80% OF REVENUES 8
9. DIGITAL REVOLUTION THE BEGINNING OF THE INFORMATION AGE
10. DEMOCRATIZATION ! Internet democratised the tools for both invention AND production ! The impact of a failure is smaller ! Ability to reach millions of new users in record time 10
11. A WHOLE NEW MARKET 11 Global Market ! Music ! Movies ! Websites
12. HARDWARE REVOLUTION THE RISE OF THE MACHINES
13. 20% OF PRODUCTS MAKE UP 80% OF REVENUES 13 Microcomputers ! Smartphones ! Laptops ! Tablets
14. DEMOCRATIZING THE HARDWARE INNOVATION 14
15. TIMELINE Manufacture DISCOVER & EXPERIMENT DELIVER EXECUTE DELIVER Ideas Prototyping Fundraising
16. IDEAS 16
17. TIMELINE Manufacture DISCOVER & EXPERIMENT DELIVER EXECUTE DELIVER Ideas Prototyping Funding
18. YOU’RE NOT ALONE ANYMORE 18
19. A WORLD WITHOUT INTERNET, SMARTPHONES AND TABLETS? 19
20. PROTOTYPING 20
21. TIMELINE Manufacture DISCOVER & EXPERIMENT DELIVER EXECUTE DELIVER Ideas Prototyping Fundraising
22. FUNCTIONAL 22
23. 3D PRINTERS - UNITS SOLD UNDER $100,000 23 0K 45K 90K 135K 180K 2012 2013 2014 2015
24. 3D PRINTERS - CONSUMERS / PROSUMERS 24 Printrbot $299 each 5k units sold Kinpo da Vinci $499 MakerBot Replicator $2,899
25. Enterprise-quality printers will cost less than $2000 by 2016 25
26. IT’S A MOVEMENT 26
27. THE MAKER MOVEMENT ! - Creative people - Building over each other ideas - Collaborating - Enabled by the tools - Anyone can do it 27
28. MAKER FAIRES 28
35. FAB LABS 35
36. FAB LABS 36 0 100 200 300 400 2011 2013 2014 Units Countries
37. HACKERSPACES 37
38. HACKERSPACES 38 1802 units around the world 106 countries
39. FUNDRAISING 39
40. TIMELINE Manufacture DISCOVER & EXPERIMENT DELIVER EXECUTE DELIVER Ideas Prototyping Fundraising
41. YOU’VE GOT A PROTOTYPE, WE’VE GOT A ROADMAP 41
46. PROJECTS ON KICKSTARTER 46 0 750 1500 2250 3000 2011 2012 2013 649 1,373 2,453 120 239 784 Hardware Projects Product Design Projects
47. VENTURE CAPITAL INVESTMENTS IN HARDWARE BY SECTOR 47
48. MANUFACTURING 48
49. TIMELINE Manufacture DISCOVER & EXPERIMENT DELIVER EXECUTE DELIVER Ideas Prototyping Fundraising
50. China is still pretty far, but we’re in Latin America 50
52. OFFSHORING - ACCELERATORS 52
53. WHERE ARE WE NOW? 53
54. WHERE ARE WE NOW? 54
55. WHERE ARE WE NOW? 55
56. HARDWARE REVOLUTION ENABLERS 56 Nearly ubiquitous high-speed wireless access Unprecedented Global Technology Innovation Fearless and Connected entrepreneurs and consumers Easier access to capital (crowd-funding is fuel on the fire) Inexpensive devices, access and apps (prototyping is getting cheaper) Ability to reach millions of new users in record time
57. THE FUTURE 57
58. EXAMPLES 58
62. 62 http://duino4projects.com/sign-language-translator-using-arduino/ 1 – Glove 1 – Arduino Mega 2560 5 – Flexible potentiometers 5 – 10K Resistors 1 – Breadboard 2 – XBee Series 1 Modules 2 – XBee Explorer Regulated 1 – Soldering Iron 1 – Solder 1 – Stranded wire
63. EARTHQUAKE DETECTOR 63
65. 65 March 2011 Sebastian Alegria 360K Followers
66. 66 Once launched, the ArduSat will be the first open platform allowing the general public to design and run their own space-based applications, games and experiments, and steer the onboard cameras to take pictures on-demand…
68. For questions or suggestions: ! Marcelo Oliveira marcelo.oliveira@thoughtworks.com @blackbnu THANK YOU