Boro "Bob" Skoric

Boro "Bob" Skoric has dedicated nearly 40 years to helping people reconnect with the world through sound. As an audioprosthologist and board-certified professional in hearing instrument sciences, he combines his vast knowledge with a true passion for improving the lives of his patients. He is the founder and president of Beltone-Skoric Hearing Aid Center, which has expanded to 37 locations throughout northern Michigan. His mission has always been clear: to help individuals regain their hearing and enhance their overall quality of life.

Bob Skoric resides in West Palm Beach, Florida, and is originally from Eastern Europe. Before venturing into hearing care, he spent over 30 years performing Serbian folk and Balkan music locally and internationally. Growing up in Donji Stepci, he was deeply influenced by his father and uncles, who played the guitar. At the age of eight, he began playing the guitar, later discovering his true calling in the accordion, which he studied under the guidance of a respected teacher. His dedication and passion for music earned him the “First Accordion of North America and Canada” title in 1985.

When he's not working with hearing aid patients, Boro enjoys recording acoustic music in his home studio and spending quality time with his family. His deep connection to music allowed him to appreciate sound as a scientific element and a profoundly human experience. This perspective led him to pursue a career in hearing care, where he has helped many individuals who had withdrawn from the world due to hearing loss.

Although Skoric is not a medical doctor, he is certified in audioprosthology and hearing instrument sciences. He is skilled in assessing hearing loss and fitting patients with hearing aids. He has been an active member of the International Hearing Society and served as Vice President of the Michigan Alliance of Hearing Care Professionals.

Boro has helped over 20,000 people regain their hearing and, with it, their confidence and quality of life. His work goes beyond simply fitting hearing aids—he is dedicated to educating patients on the importance of addressing hearing loss early and providing solutions that can make a profound difference.

Boro Skoric remains committed to his daily mission, helping others rediscover the world through sound and ensuring no one faces hearing loss alone.