Retiremap_2.0_data_sheet.pdf

Transcript

1. A New Research-Based Financial Wellness Program Designed to Change Employee Behavior We have completely rebuilt Retiremap as a communications and coaching service over the course of a 10 month product collaboration with renowned behavioral economist Dan Ariely and his team at Duke University’s Common Cents Lab. Renowned behavioral economist, bestselling author and columnist, Professor Dan Ariely. Retiremap 2.0 Is the Result of a Collaboration With: Retiremap 2.0 is here! Financial wellness reimagined using the latest in behavioral economics research and technology. + Personalized, automated coaching Advisors save time with automated coaching + the ability to engage users live. Research-backed model for behavior change Bridging the intention- action gap with insights from the world’s top minds. Dramatically increased scale and efficiency An automated messaging and coaching platform to make you more efficient. 1 2 4 5 3
2. Key Benefits for Plan Advisors Only a very limited group of plan advisory firms will be provided access to Retiremap 2.0. These firms must be serious about growing their business through financial wellness. Apply for Access to Retiremap 2.0 Starting September 15, advisory firms will have 10 days to complete the 10 minute application to gain access to the new version of Retiremap. Selections will be made after a careful review by Retiremap’s board and advisory committee members. Exclusive Access Thought Leadership Demonstrate leadership on financial wellness with exclusive access to Duke and Retiremap’s research findings. Differentiate your services by being one of the elite firms in the country that has access to Retiremap. Automated System Retiremap 2.0’s automated approach uses personalized email, SMS, in-app messages & videos to coach employees. Easy to Deliver Advisor → 
 EE Matching Get automatically matched with employees (EEs) you want to talk to and have their data at your fingertips. Retiremap makes onboarding plan sponsor clients easy with a branded launch and engagement package. Win More Plans Grow your plan business with a more compelling story and generate more revenue with a greater level of service. VIP Retiremap 2.0 Has What Other Programs Are Missing Research shows that education efforts, including videos, articles and presentations, do not lead to behavior change. That’s why we need a new approach. Retiremap 2.0 uses these key behavioral economics concepts to close the intention-action gap: Mental Accounting: People account for the same thing differently, based on how they categorize it Social Proof: People are more likely to follow group norms, especially when they relate to the group Loss Aversion: People are more motivated by potential losses than by potential gains Pre-Commitment: People are more inclined to take action once they’ve made a formal commitment The Default Effect: People go with the default because it is the path of least resistance