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Mobile A/B Testing

Avatar for briansoule briansoule
October 21, 2013
Programming
10k
0

Mobile A/B Testing

A talk on how and why to use A/B testing on your native iOS apps.

Given at the Silicon Valley iOS Developers meetup at Yahoo HQ on October 21, 2013.

Avatar for briansoule

briansoule

October 21, 2013

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Transcript

  1. iOS A/B Testing, Today

  2. I’m @BrianSoule

  3. None

  4. “It (multiplayer mode) was done without the knowledge or permissions

    of the management at Rare and Nintendo” - Martin Hollis

  5. Take Risks

  6. Data = Growth

  7. 12,304 Downloads 11,812 8,434 Signups Launches 4,532 Engaged Users -

    15% Churn ???? Inbound Interest

  8. 12,304 Downloads 11,812 8,434 Signups Launches 4,532 Engaged Users -

    15% Churn }Your Control ???? Inbound Interest

  9. iOS is Your Realm

  10. Frameworks/tools SkyLab/ Ground Control Open Source General Tools Mobile Specific

  11. Demo