The Anatomy of a Successful SlideShare

'The Anatomy Of A Successful SlideShare' highlights the key features and strategies we used to create 'Featured SlideShares' so that you may also create a 'Featured SlideShare' for maximum exposure, downloads, views and click throughs ...

Transcript

1. SLIDESHARE Anatomy of a Successful BZ9 :: Marketing Solutions Since 2003
2. ‘INTRODUCTION’ As a relative newcomer to SlideShare I am quite proud that our second SlideShare achieved 'Featured SlideShare' status ... 'The Anatomy Of A Successful SlideShare' highlights the key features and strategies we used so that you may also create a 'Featured SlideShare' for maximum exposure, downloads, views and click throughs ... To make a start please click through to the next slide ... BZ9 :: Marketing Solutions Since 2003
3. ‘BE OBVIOUS’ The first thing your prospects will see is the SlideShare name or title. So make it descriptive and OBVIOUS as to what you are offering. Don’t be cryptic … don’t leave them guessing! BZ9 :: Marketing Solutions Since 2003
4. ‘GET NOTICED’ Don't clutter your front page with lots of images and colour! Keep it simple ... Get to the point … to get your SlideShare viewed. BZ9 :: Marketing Solutions Since 2003
5. 'LESS IS MORE' Say less … deliver more … people are busy and prefer bite size pieces of information BZ9 :: Marketing Solutions Since 2003
6. ‘IMAGES’ Images ARE important… Sometimes you need to be serious … Sometimes humour works far better … BZ9 :: Marketing Solutions Since 2003
7. ‘TAGS’ Tags are also important… Tags get you found! Think carefully about the tags you use, only use relevant tags. BZ9 :: Marketing Solutions Since 2003
8. ‘KEYWORDS’ Keywords will: • Get you found • Allow potential readers to know you have what they want Use keywords carefully within your opening page, throughout the document and within the document name i.e keyword.pdf BZ9 :: Marketing Solutions Since 2003
9. ‘IDEAS’ People like benefits … If you have a product or service try creating a ‘top ten benefits for ‘XYZ’. ‘XYZ’ Can be your product or service or something within the niche or market sector you work within. BZ9 :: Marketing Solutions Since 2003
10. ‘KEEP IT RELEVANT’ If you are offering ‘dog handling tips’ make sure you do just that. Don’t get side tracked and lose your reader … BZ9 :: Marketing Solutions Since 2003
11. Don’t forget that SlideShare is a new breed of social network, so answer your readers questions and … be social … BZ9 :: Marketing Solutions Since 2003
12. ‘BECOME AN EXPERT’ People like to learn from knowledgeable peers … Research your subject matter, make sure you deliver what they expect … just like an expert! BZ9 :: Marketing Solutions Since 2003
13. SLIDESHARE RESOURCES BZ9 :: Marketing Solutions Since 2003 • SlideShare Support • SlideShare FAQs • SlideShare Analytics • SlideShare Branding • SlideShare Lead Generation Video • Download BZ9 Social Media Training • Open BZ9 Account • Contact Us • Contact Us via Skype ID :: BZ9.com
14. What is BZ9? Marketing Solutions Since 2003 BZ9 :: Marketing Solutions Since 2003 Affiliate Solutions Webmaster Solutions Website Builders Solutions Software Solutions WordPress Solutions Social Media Solutions
15. IMAGE RESOURCES USED WHILST CREATING THIS SLIDESHARE… BZ9 :: Marketing Solutions Since 2003 • Puzzle images from DaddyDesign.com • Cup image from Iconfinder.net • Magnifying glass from Pixel-mixer.com • Traffic lights from everaldo.com • Pumpkins from Iconka.com & yootheme.com