landscape looks like - How to create an actionable meeting agenda (and a template to do this) - Best practices and rules to improve your meeting culture @CaitlinTheSEO | #BrightonSEO
result of unproductive meetings. • U.S. businesses lose $37 billion a year to unproductive meetings. • Only 37% of workplace meetings actively make use of agendas. Zippia The Meeting Productivity Landscape @CaitlinTheSEO | #BrightonSEO
that defines the desired outcome of the meeting. Objectives help you structure the agenda! @CaitlinTheSEO | #BrightonSEO Objective types typically include: • Planning • Decision-making • Problem-solving • Ideation
team members and set deadlines for the completion of each step. Decision-making: Decide on if we need to scale up the hiring initiative set forth at the start of this year. Ideation: Brainstorm Q4 campaign ideas for X subcategory. Examples of objectives Use SMART principle to help create objectives. @CaitlinTheSEO | #BrightonSEO
items on the agenda 2. Has the information needed to move forward on matters 3. Objective is related to a mutual issue that need to be solved 4. Can help with implementing the decisions @CaitlinTheSEO | #BrightonSEO • Only invite absolutely necessary people! • Avoid duplication (people in same role)
Upcoming tasks Q3 hiring plan Research new SEO tools Discuss the top 3 priority tasks for upcoming week Review September’s actual KPIs against goal KPIs Determine budget and timeframe for Q3 hires ✔ Instead: Decide on new SEO tool requirements and budget @CaitlinTheSEO | #BrightonSEO
An action item is a task that someone needs to complete outside of the meeting. Key Details Topics Action Items Conclusion @CaitlinTheSEO | #BrightonSEO
Luke will grant Leia access to GSC property straight after the meeting. ❏ Shrek will complete the page quality review and send to Fiona by EOD. @CaitlinTheSEO | #BrightonSEO
the agenda in advance. Attendees’ responsibility: To review/add to agenda topics beforehand and complete assigned prep. 👉 The organiser @CaitlinTheSEO | #BrightonSEO
agenda at least 24 hours before the meeting. The sooner the better! Always add agenda to the calendar invite: Can circulate the agenda on: @CaitlinTheSEO | #BrightonSEO
notetaker. • Round-robin - new notetaker per topic. • Choose a different team member to run agenda (if a recurring meeting) @CaitlinTheSEO | #BrightonSEO
being captured. • Everyone can see what’s being written in real-time • Offer feedback on language @CaitlinTheSEO | #BrightonSEO Improving note taking visibility
on the objective and topics? 2. Do I add value by attending? 3. Am I the right person to attend this meeting? 4. What else could I use this time for if I declined the invite? Saying NO to meetings @CaitlinTheSEO | #BrightonSEO
a meeting or drop off a call as soon as it is obvious you aren't adding value. It is not rude to leave. It is rude to make someone stay and waste their time. @CaitlinTheSEO | #BrightonSEO
Call on low contributors Ask everyone to add to the agenda and own their topic Go all the way around the room and let everyone add their insight. Call on specific people to share their points of view. Helps encourage them to naturally own and talk about their points. @CaitlinTheSEO | #BrightonSEO @CaitlinTheSEO | #BrightonSEO
encourage participation Docs are always screenshared Each participant owns 1 talking point of agenda Be ready to contribute an update on their responsibilities or tasks Arrive to meetings with talking points or potential questions Adapt to feedback and create your own best practices that work for your team @CaitlinTheSEO | #BrightonSEO