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Beyond Borders: Essential Steps for WordPress M...

Beyond Borders: Essential Steps for WordPress Multilingual Success

This slide deck is from my talk at WordCamp Asia 2025 Manila, held on February 21, 2025.
Session link: https://asia.wordcamp.org/2025/session/beyond-borders-essential-steps-for-wordpress-multilingual-success/

Many companies and organisations want to make their WordPress sites multilingual to attract a global audience. While plugins can add multilingual functionality, true international success requires more than just translation.

This lightning talk highlights key factors often overlooked in global expansion—such as cultural understanding and consumer behaviour—that can make or break a multilingual website. Learn practical insights and actionable steps to ensure your WordPress site reaches its full potential in international markets.

Chiaki.K

February 21, 2025
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Transcript

  1. Beyond Borders Essential Steps for WordPress Multilingual Success Chiaki Kouno

    February 21, WordCamp Asia 2025 in Manila, Philippines
  2. • 15+ years with WordPress • Hong Kong and Japan

    • Marketing Rep. at Vektor, Inc. (WordPress themes/plugins) @chiaki_kouno
  3. Bogo WPML Polylang GTranslate Multisite Language Switcher WEGLOT Multilingual Press

    Top3: Bogo WPML Polylang Which plugin should I use?
  4. Multilingual Plugin Comparison Table I will share the QR code

    later! Based on 2021 data. Verify the latest features before use.
  5. 🚩 Phrases: locally common (SEO) 🌏 Content: culturally aligned 🎨

    Designs: locally resonant Focus! Localization
  6. Know your target market better! 🚩 Phrases: locally common (SEO)

    🌏 Content: culturally aligned 🎨 Designs: locally resonant Focus! Localization
  7. • Will your approach work? • Do you have enough

    market insight? Your Next Target Market
  8. Workflow for Building a Multilingual Website 2 3 4 5

    6 7 8 9 Market Research & Analysis Marketing Activities Strategic Planning for Target Markets Content Translation & Localization Design Optimization (UI/UX) Technical Setup (Server, CMS, Plugin) Website Testing Post-Launch Evaluation & Improvement 1 Goal Setting
  9. Workflow for Building a Multilingual Website 2 3 4 5

    6 7 8 9 Marketing Activities Strategic Planning for Target Markets Content Translation & Localization Design Optimization (UI/UX) Technical Setup (Server, CMS, Plugin) Website Testing Post-Launch Evaluation & Improvement 1 Market Research & Analysis Goal Setting
  10. Multilingual Success = More Than Just Translation Localization, Culture, Design

    + Market Research, Goal Setting, Strategy, Optimization
  11. Thank you! https://chiakikouno.com/wca2025/ Take a 10-minute survey! • Today’s slides

    • Plugin list and comparisons • Multilingual site survey form