This slide deck is from my talk at WordCamp Asia 2025 Manila, held on February 21, 2025.
Session link: https://asia.wordcamp.org/2025/session/beyond-borders-essential-steps-for-wordpress-multilingual-success/
Many companies and organisations want to make their WordPress sites multilingual to attract a global audience. While plugins can add multilingual functionality, true international success requires more than just translation.
This lightning talk highlights key factors often overlooked in global expansion—such as cultural understanding and consumer behaviour—that can make or break a multilingual website. Learn practical insights and actionable steps to ensure your WordPress site reaches its full potential in international markets.