The designer's view to anti-sexism..

@cathycracks the designer’s view to anti-sexism from the front: Frontend
in wonderland 2015 Cathy Wang @cathycracks

@cathycracks PATATINA 1. little potato 2. a pretty / cute
/ faceable girl 3. vagina

@cathycracks “when you grow up, you can marry a doctor
or a lawyer” - Mom. 30 years ago

@cathycracks I wanted to marry a tree

@cathycracks the perception of gender

@cathycracks Cathy Wang @cathycracks Nomadic Vancouverite found mostly in Europe.
Business design & Experience Strategy Consultant London. UK I spend a lot of time thinking about the future, systems, and the interconnectivity of world around us.

@cathycracks the empathy role “cathy, can you book the follow
up meeting?”

@cathycracks Life is a non-stop research project as a designer

@cathycracks Always design a thing by considering it in its
next larger context —   a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen

@cathycracks context shift reﬂect onwards thinking about gender > >
>

@cathycracks context The culture, the history

@cathycracks What does gender mean

@cathycracks

@cathycracks “Block up to 99% of UV rays, women can
drive to the grocery store conﬁdent that they are not increasing their chances of wrinkles.” honda ﬁt

@cathycracks Women account for 85% of all consumer purchases including
everything from autos to health care. http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/

@cathycracks

@cathycracks shift the changing times

@cathycracks 23% higher median household income 24% more equity in
their homes LGBT

@cathycracks starting from the girls and changing the perception

@cathycracks

@cathycracks women shouldn't have rights women shouldn’t vote women shouldn’t
work women shouldn’t box gender, in other places

@cathycracks

@cathycracks We've begun to raise daughters more like sons... but
few have the courage to raise our sons more like our daughters. - Gloria Steinem

@cathycracks what does a man look like?

@cathycracks is this what men look like?

@cathycracks

@cathycracks gender inequality, from the man’s view

@cathycracks Culture Behaviour informs inﬂuences changes Context

@cathycracks reﬂect a look at the now

@cathycracks leadership books

@cathycracks women leadership books

@cathycracks Double Outsiders: How Women of Color Can Succeed in
Corporate America

@cathycracks How to work successfully with black colleagues and customers
“this approach prepares white men to deliver better results, by building more eﬀective relationships with black employees and customers.”

@cathycracks Understanding your male ego: becoming a better leader. ?
“I guess I can understand why people would call me an asshole.” - David Brent.

@cathycracks onwards moving forward

@cathycracks the gender shifts boundaries identities complexity

@cathycracks gender boundaries blurred conception of emotional roles and landscapes

@cathycracks gender identities ﬂuid transformation based on our will

@cathycracks gender complexity normalized and casual lifestyle choice Dutch photographer
Sarah Wong has documented the lives and experiences of a group of children who have transitioned -- or are in the process of transitioning -- to live as their authentic selves.

@cathycracks understand the gap bridge the gap

@cathycracks what if.. there’s no gap?

@cathycracks a campaign that promotes sponsoring a girl to receive
proper education in a developing country. Using facial recognition to only be shown to female. because I am a girl by Plan UK

@cathycracks As designers, we design for human behaviour, on top
of our understanding of culture. We craft the future that we want to live in.

@cathycracks projected self 55% non-verbal 7% verbal 38% paraverbal Silent
message - Albert Mehrabian (1971)

@cathycracks a behaviour, even a non-behaviour, is a communication “One
cannot not communicate.” - Paul Watzlawick

@cathycracks digital self reconstructed remapped reinvented

@cathycracks > > gender biased the progression in thinking emotion
focused Past Now Future gender targeted

@cathycracks imagine…. the disappearance of baseline

@cathycracks sex is survival

@cathycracks emotion driven goals the 436 questions on match.com questionnaire

@cathycracks Devices as human

@cathycracks Singularity love

@cathycracks so, remember my tree?

@cathycracks Thank you from the front: Frontend in wonderland 2015
Cathy Wang @cathycracks

@cathycracks I have collected most of my researched in one
place. antisexism.tumblr.com Please feel free to submit to it and go through it.

@cathycracks http://www.honda.co.jp/Fit/webcatalog/type/shes/ References Honda ﬁt Cathy Wang @cathycracks Credit Mixed
gender by Amy Hu from the Noun Project Transgender Children Appear As Their Authentic Selves In Stunning Photo Project http://www.huﬃngtonpost.co.uk/2015/06/04/transgender-children-sarah- wong-photo-project_n_7510728.html http://www.jeongmeeyoon.com/aw_pinkblue.htm The pink and blue project https://www.youtube.com/watch?v=owGykVbfgUE Old Spice | The man your man could smell like https://www.youtube.com/watch?v=2AdViveJYD0 Kate Upton Carl Jr. Ad http://www.lettoysbetoys.org.uk/ Let toys be toys http://always.com/en-us/about-us/our-epic-battle-like-a-girl #likeagirl http://www.amazon.co.uk/Silent-Messages- Implicit-Communication-Attitudes/dp/0534000592 Silent Messages: Implicit Communication of Emotions and Attitudes http://www.gizmag.com/researchers-develop- emotion-sensing-responsive-computer-interface/ 17433/ emotion detecting robot http://mashable.com/2015/08/04/i-look-like-an-engineer/ #vG4ilQdaKak2 #ILookLikeAnEngineer

The designer's view to anti-sexism..

The designer's view to anti-sexism..

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