Travel And Tourism -Version-1.0.pdf

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3. Travel & Tourism PRACTICE & NORM Proprietary copy of CopperBridge Media Annual Holidays | Cocktail of Activities | Exotic Factor| Environment & Adventure
4. Travel & Holidays: An annual celebration for most.. The notion of breaking from work periodically has taken root in the modern lifestyle. Travel and holidays have become an annual happening for most families all around the globe. Proprietary copy of CopperBridge Media
5. Cocktail of activities – High on the list.. In today‟s world of travel and tourism, it‟s not just about visiting the typical tourist attractions. It‟s about engaging in different kinds of activities that can range from engaging in adventure sports or visiting spiritual vacation retreats. Proprietary copy of CopperBridge Media
6. Exotic factor – Of prime importance.. People are willing to experience different places that are not the normal sit back and relax type of vacations. It could be cultural tours, coffee plantation tours or Amazon forest tours. Proprietary copy of CopperBridge Media
7. Eco-tourism inspires transformation. It provides an educational and beautiful experience, attracting many. Adventure tourism is rapidly growing in popularity: Mountaineering expeditions, trekking, bungee jumping etc are just some of the activities. Environment & Adventure The 2 mainstays of tourism in the new millennium.. Proprietary copy of CopperBridge Media
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9. Travel & Tourism in the new millennium NICHE TOURISM | CONSERVATION & RESPONSIBLE TOURISM Proprietary copy of CopperBridge Media
10. Niche Tourism Proprietary copy of CopperBridge Media Learning Vacations | Spiritual Tourism | Corporate Tours | Transit Tourism
11. Niche Tourism • Language learning while living with a family in the country of origin • Archaeological classes with actual experience of digging • Acquiring culinary skills in in places like southern India, Thailand or Indonesia • Imbibing art and culture while living with an artist – Paying guest accommodation. This concept is getting extremely popular in places like France and Italy Proprietary copy of CopperBridge Media Learning Vacations
12. • Faith based tourism • Religious travel to mythology-based religious shrines • Trekking through the Holy Land • Spending time with saints and meditation gurus in Himalayas Proprietary copy of CopperBridge Media Spiritual Tourism Niche Tourism contd…
13. • Business meetings and conferences in exotic locations which are also cost-effective • Great niche tourism opportunity for developing and transition economies • Corporate tourism is more profitable for both the travel operators as well as local governments Proprietary copy of CopperBridge Media Niche Tourism contd… Corporate Tours
14. • Three or more hours of golden opportunity to offer niche tour packages to travelers who are bored during their transit • One hour sightseeing packages planned for in-transit passengers – This might result in an extended or longer planned holiday in future • Hourly shopping and Spa facilities Niche Tourism contd… Transit Tourism Proprietary copy of CopperBridge Media
15. Conservation & Responsible Tourism NEED OF THE HOUR Proprietary copy of CopperBridge Media Are you on the Map? | Conservation Tourism | Endangered Species Tourism
16. Are you on the map? Proprietary copy of CopperBridge Media Conservation.. Responsible… Is your business elevated to meet the needs of our present and positioned to cater to the future?
17. Proprietary copy of CopperBridge Media Conservation Tourism Conservation & Responsible tourism go hand in hand Positive efforts are being taken worldwide with innovative methods being used both offline and online to attract Travellers to engage in responsible tourism. Individuals & voluntary organisations are also making huge contributions to strengthen awareness of eco destinations.
18. Proprietary copy of CopperBridge Media Endangered Species Tourism Animals like the Mountain Gorilla, Javan Rhinoceros, Giant Panda, Tiger.. are just some of the endangered species. The tourism industry is in a good position to spread awareness about the plight of these animals whose very existence is in danger. Whether it is through organising whale watching tours or by introducing tours to Tiger reserves, there is much that can be done to create a profitable business model that is responsible at the same time… Humankind rules the earth… but what about the other inhabitants of our world?
19. Tourism Industry: The Marketing Pitch Proprietary copy of CopperBridge Media THE NEW MEDIA | SOCIAL MEDIA ENGAGEMENT
20. Proprietary copy of CopperBridge Media Utilizing New Media | Creating a Branding Landscape | Location Based Services The New Media WHAT THE TRAVEL & TOURISM INDUSTRY IS USING?
21. Proprietary copy of CopperBridge Media Utilizing New Media From tweeting to posting updates on the hotel‟ Facebook page.. relationships between business owners and customers has reached a whole new level. Utilization of social networks and location based services have introduced new strategies for creating good business. What the Travel & Tourism industry is using?
22. Proprietary copy of CopperBridge Media Utilizing New Media marketing along with traditional media to create a complete Branding landscape Print Awareness Create awareness Education Create interest through information Image Maintain brand Direct response Cycle of trial, purchase, and repeat Television Radio Direct mail & response Outdoor Search Marketing What the Travel & Tourism industry is using? Contd…
23. The cornerstone of LBS-based marketing is the utilization of „Location & Need‟ of a traveller. Proprietary copy of CopperBridge Media Wireless Communication GIS & GPS Tracking Location Technologies Internet Connectivity Location Based Services What the Travel & Tourism industry is using? Contd…
24. Social Media Engagement Proprietary copy of CopperBridge Media Social Clusters | Homophiliy | Influence Ripples Leveraging the Power of Social Media | Brand Advocacy & Law of Few
25. Proprietary copy of CopperBridge Media Social Clusters SOCIAL MEDIA ENGAGEMENT
26. Homophily Birds of a feather flock together The term homophily stems from study of social networks. So, how can your business benefit by engaging with targeted social media circles? The answer lies in the power of influence within the social networks Proprietary copy of CopperBridge Media SOCIAL MEDIA ENGAGEMENT contd..
27. Level 1 Ripples Distribution through mainstream media outlets (digital + analog) (press, influencers, etc.) Level 2 Ripples Distribution through “open” networks (blogs, sites, feeds, widgets etc.) Level 3 Ripples Distribution through “closed” networks (Facebook, MySpace etc.) Level 4 Ripples Distribution through individuals (e-mail lists etc.) Influence Ripples Proprietary copy of CopperBridge Media SOCIAL MEDIA ENGAGEMENT contd..
28. Leveraging the power of Social media / networks, marketing can be executed through different routes: Proprietary copy of CopperBridge Media Viral Marketing Influencer Marketing Evangelist Marketing Identifying and finding the influencers Turning most loyal customers into citizen marketers Street Marketing Interacting at popular gathering places like shopping malls Increases in brand awareness or to achieve other marketing objectives SOCIAL MEDIA ENGAGEMENT contd..
29. BRAND ADVOCACY even more important than brand image or brand satisfaction Proprietary copy of CopperBridge Media LAW of FEW 10% influence purchasing behavior of other 90% Being Social empowers two important aspects in marketing: SOCIAL MEDIA ENGAGEMENT contd..
30. Short Notes Proprietary copy of CopperBridge Media CHECKLIST | ADOPTING A GLOBAL STRATEGY
31. Proprietary copy of CopperBridge Media Person-to-person talking Talking by phone Social media tools SMS E-mail IM Blogging Video Blog Writing Checklist – Vehicles for Web Contagion Short Notes Utilizing all the possible channels that are available will result in an effective marketing contagion on the worldwide web.
32. Proprietary copy of CopperBridge Media The internet and related technologies that come under the new media umbrella play a highly significant role as the most powerful business channels in today's globalized business world. The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one. Adopting a sound global strategy NOW will be the best thing you can do for your business sales & development. Short Notes Adopting a Global Business Strategy
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