of breaking from work periodically has taken root in the modern lifestyle. Travel and holidays have become an annual happening for most families all around the globe. Proprietary copy of CopperBridge Media
world of travel and tourism, it‟s not just about visiting the typical tourist attractions. It‟s about engaging in different kinds of activities that can range from engaging in adventure sports or visiting spiritual vacation retreats. Proprietary copy of CopperBridge Media
experience different places that are not the normal sit back and relax type of vacations. It could be cultural tours, coffee plantation tours or Amazon forest tours. Proprietary copy of CopperBridge Media
attracting many. Adventure tourism is rapidly growing in popularity: Mountaineering expeditions, trekking, bungee jumping etc are just some of the activities. Environment & Adventure The 2 mainstays of tourism in the new millennium.. Proprietary copy of CopperBridge Media
in the country of origin • Archaeological classes with actual experience of digging • Acquiring culinary skills in in places like southern India, Thailand or Indonesia • Imbibing art and culture while living with an artist – Paying guest accommodation. This concept is getting extremely popular in places like France and Italy Proprietary copy of CopperBridge Media Learning Vacations
shrines • Trekking through the Holy Land • Spending time with saints and meditation gurus in Himalayas Proprietary copy of CopperBridge Media Spiritual Tourism Niche Tourism contd…
also cost-effective • Great niche tourism opportunity for developing and transition economies • Corporate tourism is more profitable for both the travel operators as well as local governments Proprietary copy of CopperBridge Media Niche Tourism contd… Corporate Tours
niche tour packages to travelers who are bored during their transit • One hour sightseeing packages planned for in-transit passengers – This might result in an extended or longer planned holiday in future • Hourly shopping and Spa facilities Niche Tourism contd… Transit Tourism Proprietary copy of CopperBridge Media
tourism go hand in hand Positive efforts are being taken worldwide with innovative methods being used both offline and online to attract Travellers to engage in responsible tourism. Individuals & voluntary organisations are also making huge contributions to strengthen awareness of eco destinations.
the Mountain Gorilla, Javan Rhinoceros, Giant Panda, Tiger.. are just some of the endangered species. The tourism industry is in a good position to spread awareness about the plight of these animals whose very existence is in danger. Whether it is through organising whale watching tours or by introducing tours to Tiger reserves, there is much that can be done to create a profitable business model that is responsible at the same time… Humankind rules the earth… but what about the other inhabitants of our world?
to posting updates on the hotel‟ Facebook page.. relationships between business owners and customers has reached a whole new level. Utilization of social networks and location based services have introduced new strategies for creating good business. What the Travel & Tourism industry is using?
with traditional media to create a complete Branding landscape Print Awareness Create awareness Education Create interest through information Image Maintain brand Direct response Cycle of trial, purchase, and repeat Television Radio Direct mail & response Outdoor Search Marketing What the Travel & Tourism industry is using? Contd…
& Need‟ of a traveller. Proprietary copy of CopperBridge Media Wireless Communication GIS & GPS Tracking Location Technologies Internet Connectivity Location Based Services What the Travel & Tourism industry is using? Contd…
stems from study of social networks. So, how can your business benefit by engaging with targeted social media circles? The answer lies in the power of influence within the social networks Proprietary copy of CopperBridge Media SOCIAL MEDIA ENGAGEMENT contd..
analog) (press, influencers, etc.) Level 2 Ripples Distribution through “open” networks (blogs, sites, feeds, widgets etc.) Level 3 Ripples Distribution through “closed” networks (Facebook, MySpace etc.) Level 4 Ripples Distribution through individuals (e-mail lists etc.) Influence Ripples Proprietary copy of CopperBridge Media SOCIAL MEDIA ENGAGEMENT contd..
be executed through different routes: Proprietary copy of CopperBridge Media Viral Marketing Influencer Marketing Evangelist Marketing Identifying and finding the influencers Turning most loyal customers into citizen marketers Street Marketing Interacting at popular gathering places like shopping malls Increases in brand awareness or to achieve other marketing objectives SOCIAL MEDIA ENGAGEMENT contd..
satisfaction Proprietary copy of CopperBridge Media LAW of FEW 10% influence purchasing behavior of other 90% Being Social empowers two important aspects in marketing: SOCIAL MEDIA ENGAGEMENT contd..
Social media tools SMS E-mail IM Blogging Video Blog Writing Checklist – Vehicles for Web Contagion Short Notes Utilizing all the possible channels that are available will result in an effective marketing contagion on the worldwide web.
that come under the new media umbrella play a highly significant role as the most powerful business channels in today's globalized business world. The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one. Adopting a sound global strategy NOW will be the best thing you can do for your business sales & development. Short Notes Adopting a Global Business Strategy
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