2nd annual Social Media Administrator Meeting

2012 brought many changes to the social web. Social media for business is on the rise with several platforms creating official business pages and accounts. Higher education is well-served to use social media as a recruitment and retention tool. Please click through our 2nd annual meeting to make sure your college and department pages are adhering to the best practices by the platforms and university.

Transcript

1. Social Media 2nd annual Administrator Meeting Sheri Lehman, Interactive Marketing Specialist @SheriLehman
2. Changes in 2012 •  Twitter and Instagram compatibility •  The Visual Age •  Facebook Social Jobs App •  Facebook Scheduling + Targeting •  Twitter Header Images •  Myspace Redesign •  Pinterest Business Profiles •  Instagram Web Profiles •  New Profile Look for LinkedIn
3. •  “Social Media is not the future. It is the here, now, and yesterday” •  Outward-facing representation of Chapman University •  Our primary audiences uses the social web •  We can provide customer service, personalization •  Essential strategy for connecting with the Chapman Family and nurturing relationships •  Listen and respond •  Relatively low-cost, yet requires time for effectiveness •  Be strategic and meaningful Why You Are Important
4. The Platforms
5. •  Social Jobs App •  The ability to schedule and target posts •  Update to Timeline format •  Understand different areas of the Page •  Think headline, not article •  Brand your Page to Chapman University •  About, Description, General Info sections •  Tips and tricks! Facebook
6. •  Your college and department has the right Facebook Profile •  Your Profile does not endorse or promote 3rd party for-profits Big Brother Facebook
7. •  Changed logo three times •  Twitter Headers •  Similar to a Cover Photo •  Tips and tricks! Twitter
8. •  Virtual pin board: users ‘pin’ pictures and webpages •  Types of functions: •  Bookmarking tool – save for later •  Referral tool – a great source to refer traffic to sites •  Types of content: •  Content that screams to be shared •  Cater to the platforms strengths – wedding, food, décor, travel, clothes, fitness •  No good metrics yet, but it emotes feelings •  Users can Like, Repin, or Share Pinterest
9. •  Photo sharing application with minimal text •  Relies heavily on storytelling through photos •  Filters to change the look of a photo •  Add hashtags similar to Twitter •  Like and Comment •  Sharing capabilities with Facebook, Twitter, Foursquare, Tumblr, and Email Instagram
10. Instagram
11. Email Signature
12. Let’s Connect
13. •  Be authentic •  Avoid cheesy, be genuine •  Followers and fans can sniff out a fake •  Students are intuitive when responses are not sincere •  Honesty builds relationships with advocates •  Take care of your relationships •  Facebook profiles and Twitter handles are people •  Recognize and acknowledge them •  Be aware of the life cycle •  Recruitment/Parents à Student life à Alumni à Donors Create Relationships
14. Create Relationships •  We are the not the only university being social
15. •  Numbers are nice … but engagement is better •  ROC vs. ROI •  ROC – return on community, community building •  ROI – good rapport, intellectual conversations, sharing, serving the needs of audience •  Be trustworthy •  Respond, ask questions, signing initials after a response Engagement Numbers
16. Chapman Cannot Be Left Behind
17. CelebBoutique misuses trending topic •  American Apparel uses storm to promote sales Social Media #FAIL of 2012 StubHub drops the F-Bomb
18. http://bit.ly/CU_SMResources •  Getting Started •  Social Media Policy •  Social Media at #ChapmanU •  Best Practices [PDFs] Social Media Resource Section