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Semantics mean something

January 31, 2017

Semantics mean something

A three minute lightning talk I gave at a Digital, Data and Technology event in government.

The words we use affect how we act which shapes what we do. Most people use words *unconsciously* but we need to watch what we say if we want to build the right kind of service delivery culture.


January 31, 2017

Other Decks in Design


  1. The goal should be to remove anything, including language, that

    creates a sense of ‘us and them’ when working on a public service. Ben Holliday, DWP Head of User Experience and Design http://www.hollidazed.co.uk/2016/12/05/the-problem-with-customer/ “