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Disability Inclusion in SEO - WTSFest London 2025

Disability Inclusion in SEO - WTSFest London 2025

Presented at WTSFest London 2025 at the Barbican Centre. Register for a recording ticket here: https://www.womenintechseo.com/conference/london/

Drawing on their own lived experience as well as others' via a survey conducted in 2024, Chloe discusses the importance of disability inclusion in SEO and wider marketing workplaces. This deck outlines key issues faced by disabled employees, and provides actionable insights into how employers can make workplaces more accessible, how employees can ask for support without framing their disability as the problem, how event organisers can think ahead and provide access willingly instead of making attendees ask for it, and how nondisabled allies can support the people around them.

Chloe Smith

February 21, 2025
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  1. #WTSFest @chloeivyroseseo Black people are 50% less likely to get

    a formal endometriosis diagnosis Source: Olga et al., 2019
  2. #WTSFest @chloeivyroseseo of the respondents: female male non-binary 74% 18%

    5% agency in-house freelance 53% 33% 14% disabled not disabled 70% 30%
  3. #WTSFest @chloeivyroseseo • visible/physical disabilities • invisible/chronic illnesses • D/deaf

    or hard of hearing • terminal illness • blind or partially sighted • developmental disability identity
  4. #WTSFest @chloeivyroseseo i asked "what are the biggest barriers to

    work for you?" "too much pressure to be on all the time" "Expectations to consistently work in an office" "Flexibility and affordability of the lifestyle I need" "Working in a heavily numbers based system with dyscalculia" "Schedule flexibility for regularly and spontaneous appointments" "Risk of burnout, lack of accommodations, stigma"
  5. #WTSFest @chloeivyroseseo "I do feel comfortable doing but that's just

    because I have fought tooth and nail to get my employer to respect my rights as a disabled person. If I hadn't done this I would still be obliged to work in the office and be even more penalised by managers who don't understand my disabilities."
  6. #WTSFest @chloeivyroseseo "I've never had a good experience revealing my

    disability. I feel I can't trust anyone who has power over me."
  7. #WTSFest @chloeivyroseseo workplace access • step-free access • accessible loos

    • occupational health assessments • contained meeting rooms • masking if requested • captions in training videos
  8. #WTSFest @chloeivyroseseo explain • as much or as little detail

    as you want • discuss the way it impacts you ask • reasonable adjustments • discuss what you need from them
  9. #WTSFest @chloeivyroseseo "Because I only have invisible/chronic disabilities, I often

    fear that I'm somehow taking up resources/space that 'should' be used by someone more obviously disabled - a wheelchair user or someone deaf or blind."
  10. #WTSFest @chloeivyroseseo sensory rooms for people to decompress can make

    events less overwhelming for neurodiverse folks
  11. #WTSFest @chloeivyroseseo @thechroniciconic disability & stomas @sophjbutler honest disability content

    @hipster.sunshine D/deaf & BSL content @disabled_eliza wheelchair access in London
  12. #WTSFest @chloeivyroseseo thank you! special thanks to: Alice Rowan, Alex

    Day @chloeivyrose /in/chloeivyrose @chloeivyroseseo