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5 ways I screwed up Sol Trader's launch

chrismdp
July 12, 2017
130

5 ways I screwed up Sol Trader's launch

Chris Parsons released his solo indie title Sol Trader this summer on Steam. The launch didn't go according to plan. He discovered the hard way that releasing a game is a skill in and of itself, and an experience he was quite unprepared for.In this talk, Chris discusses hard-learned lessons, including a lesson he could have learnt from Donald Rumsfeld and how to allow for the expectations of the game's audience.

chrismdp

July 12, 2017
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Transcript

  1. 5 ways I screwed up
    Sol Trader’s launch
    Chris Parsons - Revelation Games
    @chrismdp

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  2. Fighting
    survivorship
    bias

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  3. Fighting
    imposter
    syndrome

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  4. The long march

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  5. Pre-launch marketing

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  6. There are known knowns; there are things we
    know that we know.

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  7. There are known knowns; there are things we
    know that we know.

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  8. There are known knowns; there are things we
    know that we know.
    There are known unknowns; that is to say there
    are things that, we now know we don't know.

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  9. There are known knowns; there are things we
    know that we know.
    There are known unknowns; that is to say there
    are things that, we now know we don't know.

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  10. There are known knowns; there are things we
    know that we know.
    There are known unknowns; that is to say there
    are things that, we now know we don't know.
    But there are also unknown unknowns – there
    are things we do not know we don't know.

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  11. 1. I paid too much attention
    to other game launches

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  12. 2. I rushed changes through

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  13. 3. I didn’t get fresh
    eyes on my game

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  14. 4. I didn’t focus on
    core gameplay

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  15. 5. I misread my audience

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  16. Things I’d do differently

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  17. Ask: How fun is my
    game to learn?

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  18. Ask: Why am I making
    this game?

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  19. The game
    I’m able to finish

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  20. The game
    I’m able to finish
    The game
    I want to make

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  21. The game
    I’m able to finish
    The game
    I want to make
    The game
    gamers will buy

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  22. The game
    I’m able to finish
    The game
    I want to make
    The game
    gamers will buy The only games
    you should make

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  23. Nothing can prepare
    you for release

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  24. Chris Parsons - @chrismdp
    Revelation Games - @revelationga
    http://soltrader.net

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