Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
7 Things You Need to Know About UX
Search
Craig Kistler
April 24, 2012
2
97
7 Things You Need to Know About UX
Craig Kistler
April 24, 2012
Tweet
Share
More Decks by Craig Kistler
See All by Craig Kistler
11 Questions to Answer to Improve Your Conversion Rate
ckistler
1
48
Cut, Color, Clarity and eCommerce
ckistler
3
71
Featured
See All Featured
Done Done
chrislema
181
16k
Scaling GitHub
holman
458
140k
The Pragmatic Product Professional
lauravandoore
32
6.3k
Building Your Own Lightsaber
phodgson
103
6.1k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
Typedesign – Prime Four
hannesfritz
40
2.4k
Gamification - CAS2011
davidbonilla
80
5.1k
Optimizing for Happiness
mojombo
376
70k
KATA
mclloyd
29
14k
The MySQL Ecosystem @ GitHub 2015
samlambert
250
12k
The Power of CSS Pseudo Elements
geoffreycrofte
73
5.4k
How to Think Like a Performance Engineer
csswizardry
22
1.2k
Transcript
You Need to Know About UX
1
EVERYONE HAS AN EXPERIENCE Good, Bad or Indifferent
None
None
None
None
WTF?!
None
None
2
UX is an "Bucket" Term Combination of multiply disciplines
Function: It works.
Action: It works well.
makes me say Wow! It works well &
Coming in fast, Mobile Experience, Mobile Testing & Mobile Content
3
UX Is Both Strategic & Tactical Big vs. Small
Strategic UX
The What & Why
None
Tactical UX
The How
None
UX provides the ability to combine empathy, creativity & strategy
to meet user needs and drive business success.
4
Good UX is Good Business UX = Value
Cost
Value
Word of Mouth
5
Holistic Thinking
Companies often get stuck thinking at the design level without
thought on how a given decision will affect the brand downstream.
Design Level
Design Level Strategy Level
UX Story a
6
Consumer View Them not Us
No one cares about you, they only care about themselves
The key is to understand you aren’t designing for yourself.
UX Story a
Typical Visitor
Typical Visitor
7
Ask Questions
problem is this solving? is the visitor here? can I
make ‘it’ better?
About UX or the Internets