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7 Things You Need to Know About UX
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Craig Kistler
April 24, 2012
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7 Things You Need to Know About UX
Craig Kistler
April 24, 2012
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Transcript
You Need to Know About UX
1
EVERYONE HAS AN EXPERIENCE Good, Bad or Indifferent
None
None
None
None
WTF?!
None
None
2
UX is an "Bucket" Term Combination of multiply disciplines
Function: It works.
Action: It works well.
makes me say Wow! It works well &
Coming in fast, Mobile Experience, Mobile Testing & Mobile Content
3
UX Is Both Strategic & Tactical Big vs. Small
Strategic UX
The What & Why
None
Tactical UX
The How
None
UX provides the ability to combine empathy, creativity & strategy
to meet user needs and drive business success.
4
Good UX is Good Business UX = Value
Cost
Value
Word of Mouth
5
Holistic Thinking
Companies often get stuck thinking at the design level without
thought on how a given decision will affect the brand downstream.
Design Level
Design Level Strategy Level
UX Story a
6
Consumer View Them not Us
No one cares about you, they only care about themselves
The key is to understand you aren’t designing for yourself.
UX Story a
Typical Visitor
Typical Visitor
7
Ask Questions
problem is this solving? is the visitor here? can I
make ‘it’ better?
About UX or the Internets