Cliff Long Orlando

Cliff Long from Orlando joined the Orlando Regional REALTOR® Association in December 2017, with the responsibility of strengthening the organization so it could meet the needs of one of the fastest-growing regions in America. Since then, he has led the association, the eighth-largest REALTOR® association in the country, through a period of expansion, improved financial health, and stronger leadership in housing, advocacy, and regional matters.

Cliff brings more than 20 years of experience as a chief executive in both nonprofit and for-profit environments. Over the years, he has guided organizations through financial recoveries, the development of membership subsidiaries, and capital planning. His leadership approach focuses on stability, accountability, and clear organizational goals during both difficult periods and times of opportunity.

He currently serves as the association's CEO and oversees operations with an annual budget exceeding $13 million. The organization operates with nearly 40 staff members and consultants who serve over 20,000 real estate professionals. Its activities include education, professional standards, advocacy, international partnerships, and business development.

When Realtor Cliff Long from Orlando became CEO, membership stood at about 14,500. During his leadership, membership increased to more than 20,000, representing the largest growth period in the association’s history. During COVID-19, it became the fastest-growing mega association in America, increasing membership by 11.5% in 2020. This progress came through stronger governance, improved board involvement, and clear strategic priorities that aligned staff goals with measurable results.

A major milestone during his tenure was the purchase and relocation to a new 45,000-square-foot headquarters. He led the financing, planning, and execution of the project. The facility includes tenant revenue space that helps diversify income and now serves as a central location for education, collaboration, and professional engagement throughout Central Florida.

Cliff Long also serves as President and CEO of the association’s for-profit subsidiary, the Orlando Regional Real Estate Network, and as CEO of its foundation. These roles allow him to guide both business development and community-focused initiatives through a unified strategy.

Cliff Long from Orlando continues to focus on responsible leadership, financial discipline, and long-term service that support members and their communities.