Proxxi Invest

Proxxi : Make Electricity Safe

Proxxi is a safety band that notifies a worker when they get too close to an electric source and helps keep industrial workers safe around electricity. It is a device that provides companies peace of mind and visibility through smart, connected monitoring and insights into employee safety.

The 40 million US & European workers covered by an electrical safety plan rely on outdated process to de-energize and follow lockout procedures. Proxxi provides that fail-safe backup to virtually eliminate the risk.

We have sold and delivered 12 paid commercial evaluations to large industrial enterprises including GE, Con Edison, Exelon, Baker Hughes, Schneider Electric and ABB. We are now preparing first production units. We have over $30MM in qualified ARR (mostly in manufacturing, construction and oil & gas) in our pipeline who already have evaluation product in-hand or have committed to purchase.

Proxxi is sold as a hardware product with SaaS solution to companies. The bands, at scale, sell for $200 each (BOM $60) with a monthly SaaS fee from $10-$40 per month. This represents an initial market of $8 Billion with world-wide TAM of $40B.
ᐧ

Transcript

1. MAKE ELECTRICITY SAFE
2. PROXXI - MAKE ELECTRICITY SAFE Safety reimagined: Engineered away risk • worn all day: set it and forget it • settings for high, low, and no 
 voltage workers Connected: Operational excellence • Compliance, Data & Risk Analysis for workers & teams • Data unavailable anywhere else
3. PEOPLE MAKE MISTAKES 
 AND DIE: ELECTRICITY KILLS #3 cause of workplace death • catches human error: 
 “I thought it was turned off” 40 Million Western Industrial Workers at risk •>4,000 injuries per year Operational + HR + PR nightmares •Long-term productivity killers
4. MARKET NEED “A contact injury isn’t a $4 million insurance claim.
 It’s more like a $40 million shutdown or outage.” • EVP at a top three US Utility “One successful saved life with Proxxi will justify the purchase.” • Bob Baker - HSE at ABB “The value is injury reduction, culture and productivity enhancements, as well as increasing operations excellence by knowing who is being exposed to hazards.” • Sam Murley - EHS at GE
5. SALES PIPELINE 22 Confirmed Trials 36 Qualified Leads 200 Inbound Leads
6. When fully deployed: • Qualified prospects represent >$30M ARR • Current trials represent $7M ARR SALES PIPELINE
7. PAID COMMERCIAL EVALUATIONS
8. ANNUAL ADDRESSABLE MARKET $10B Heavy industrial Workers North America & Europe
 Source: Bureau of Labor Statistics & Eurostat $3B $5B $400M $500M $800M
9. SOFTWARE Contractor Non-Electrical Technician (up to 1 kV) Qualified Pro (up to 500kV) Enterprise Price per Year $0 $100 $250 $500 Call Us Features Mobile App Summary Insights Individual and Team Analytics GPS Reporting Multi Voltage (220V-1 kV) Energized Work Multi Voltage (220V-500kV) Pro Services & Integration GDPR Compliance BUSINESS MODEL Hardware Pricing: $200 per band (BOM < $50) Recurring SaaS Drives LTV
10. Large Manufacturing, Oil & Gas, Construction, Renewables, IOUs: • Enterprise Sales 
 ($250k-$5 million deal size) SMB (Co-op & Muni Utilities, Contractors, Electrical field services): • Inbound leads by SDRs 
 ($20k-$250k deal size) GO TO MARKET 1 MILLION 
 BANDS = $200MM ARR
11. GO TO MARKET PLAN TODAY 2019 2020 2021 Prospect Site + Word of Mouth Few events Simple qualification Initial marketing Events + Promo SDR + Qualification KPI: Leads, MQL %, CAC Demand Gen
 Product Marketing
 Channels Vertical strategy
 Partners Pipeline CEO + Sales coach Basic qualification + sales motion Growth in qualification category First Sales Hire Knowledge transfer Scripting MQL to Close %, Activity AE Expansion
 Europe
 Initial SEs + Channel Support Account expansion AE by Verticals
 Outside NA and WE (ie RoW)
 Channel Support by Vertical Customer CEO + Designer Ad Hoc trial process CSM + 1st CS hire Successful Deploys Initial Expansion revenue
 NPS SC Build Out CS + Expansion process AM roll out
 LTV calc AM + CS by Vertical Breakout support + CS

12. CREATING A NEW DATA LAYER WITH THE ELECTRIC FIELD TODAY Keeping 
 workers safe TOMORROW Visualize 
 electricity/AR VISION Predictive analytics 
 Grid, Machines, Ops
13. USE OF FUNDS & 
 MILESTONES HIRES • Firmware, Backend and Mobile Devs • Ops - manufacturing • First Sales Hires in U.S. • Marketing - Customer Success, Lead Gen & Sales Enablement TIMELINE • Q1 2019 - Ship Commercial Units • Q1 2020 - 8000 units shipped - $200k MRR • Q2 2020 - $5-10M Series A
14. TEAM Campbell Macdonald - CEO 
 Founder/CEO at Pathful (acquired) 
 Ex BuildDirect, Home Depot, Canadian Pacific Railway Richard Sim - Chief Engineer 
 Full Stack Hardware & Software Dev, Founder Vancouver Hack Space. Ex Capcom, Ubisoft Jim Pollard - Sales
 Ex-Oberon 
 Voting member on 5 electrical safety committees
 James Sapara 
 Senior Software
 Founder at Picatic Ally Krug 
 Industrial Designer
 Ex CuePath Daniel Harris
 Software Developer Tom Keddie
 Senior Firmware
 ex HP
15. CAMPBELL@PROXXI.CO MAKE ELECTRICITY SAFE