can’t measure: organizations need real time power- and emissions-monitoring capabilities to track impact of their decisions Sources: BCG Gamma, “Use AI to Measure Emissions Exhaustively, Accurately, and Frequently” (October 2021) Emma Chervek, “AWS, Google, Microsoft Measure Cloud Customers' CO2” (SDXCentral, 23 December 2021) of organizations are concerned about reducing their emissions are able to measure their emissions comprehensively 85% 9%