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Christian Arno - Ramblings for make great business of north-east
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Code Base
September 13, 2018
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Christian Arno - Ramblings for make great business of north-east
Christian Arno (@l24ca), Founder Lingo24
Code Base
September 13, 2018
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Transcript
Ramblings for make great business of north-east Questions: slido.com/Y003
• Who the? • Strategy • Revenue building • Evolution
of Lingo’s offering • People • Useful stuff
None
Key numbers: 162 Lingo-ists £10m revenue (ahead in‘18) NPS 49
and rec rev at 108
Strategy 5
Building revenue • Search>sales (miserable failure to great success) •
Existing account growth: transactional>strategic; pricing • New business: focus, partners, events, content
Development of offering • 2001: Agency • 2018: Consultancy-led tech
plus service
People • Match up to buyer > quality over quantity
• You are better at sales than you think • Alignment of incentives key
Useful questions: • Is it/will it be winner takes all?>
if not, question external investment. • In which market can I be a known player (top 3) quickly? (£100k+ annual revenue)>narrow down and focus • What do I really want from this business?
How to kick on: • Embrace selling. It is sport.
• Become a media (content) darling • Think global and ever bigger
Recommended reading: • Janz: which animal to hunt • Watt:
Business for Punks • Raskin: Best Sales Deck ever (and read up on Zuora for rec revenue) • Investopedia: What is recurring revenue?
• Here to help - contact me on LinkedIn