Christian Arno - Ramblings for make great business of north-east

Christian Arno (@l24ca), Founder Lingo24

Transcript

1. Ramblings for make great business of north-east Questions: slido.com/Y003
2. • Who the? • Strategy • Revenue building • Evolution of Lingo’s offering • People • Useful stuff
4. Key numbers: 162 Lingo-ists £10m revenue (ahead in‘18) NPS 49 and rec rev at 108
5. Strategy 5
6. Building revenue • Search>sales (miserable failure to great success) • Existing account growth: transactional>strategic; pricing • New business: focus, partners, events, content
7. Development of offering • 2001: Agency • 2018: Consultancy-led tech plus service
8. People • Match up to buyer > quality over quantity • You are better at sales than you think • Alignment of incentives key
9. Useful questions: • Is it/will it be winner takes all?> if not, question external investment. • In which market can I be a known player (top 3) quickly? (£100k+ annual revenue)>narrow down and focus • What do I really want from this business?
10. How to kick on: • Embrace selling. It is sport. • Become a media (content) darling • Think global and ever bigger
11. Recommended reading: • Janz: which animal to hunt • Watt: Business for Punks • Raskin: Best Sales Deck ever (and read up on Zuora for rec revenue) • Investopedia: What is recurring revenue?
12. • Here to help - contact me on LinkedIn