the coming sh*t storm? Game Research and Design Ethics after Facebook Sebastian Deterding, Anders Drachen, Catherine Flick, Ben Medler, Lies van Roessel, José Zagal Foundations of Digital Games 2018 August 8, 2018 c b
the issue, as framed in current media • New business models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design”
the issue, as framed by current media • New business models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design” ?
“It really isn’t hard to discern where EA’s priorities truly lie when they’re so intent on hiring researchers to find the best mathematical way to manipulate players rather than just passionately making games that are fun and engaging by design” yongyea, ea wants to get rid of fair matchmaking …, 2018
the issue, as framed by current media • New business models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design”
What are the ethical implications of mass psychological profiling, personalisation, and engagement optimization in games? What is good ethical practice for private game companies collecting human subject data, and academics collaborating with them? that’s what we are here to discuss.
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