The Coming Sh*t Storm? Game Design and Research Ethics after Facebook

9f5f8d89c1c298beb2e5d3b1e41941e2?s=47 Sebastian Deterding
August 08, 2018
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The Coming Sh*t Storm? Game Design and Research Ethics after Facebook

Panel introduction at FDG 2018 on the new ethical issues and challenges around game data and engagement optimisation in games.

9f5f8d89c1c298beb2e5d3b1e41941e2?s=128

Sebastian Deterding

August 08, 2018
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Transcript

  1. the coming sh*t storm? Game Research and Design Ethics after

    Facebook Sebastian Deterding, Anders Drachen, Catherine Flick, Ben Medler, Lies van Roessel, José Zagal Foundations of Digital Games 2018 August 8, 2018 c b
  2. it started with a tweet …

  3. 2014

  4. 2018

  5. 2018

  6. meanwhile

  7. None
  8. None
  9. the issue, as framed in current media • New business

    models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design”
  10. an ethical reckoning in industry & academia …

  11. … leading to calls for principles, procedures, training, …

  12. … given more teeth by recent regulation.

  13. and in games?

  14. well, not quite.

  15. in the media

  16. among players & devs

  17. the issue, as framed by current media • New business

    models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design” ?
  18. None
  19. “It really isn’t hard to discern where EA’s priorities truly

    lie when they’re so intent on hiring researchers to find the best mathematical way to manipulate players rather than just passionately making games that are fun and engaging by design” yongyea, ea wants to get rid of fair matchmaking …, 2018
  20. None
  21. the issue, as framed by current media • New business

    models harnessing usage time (acquisition, engagement, retention) + • New data-driven design methods + • Companies working with scholars to harness psychology, profiling, personalisation = • “Addiction by design”
  22. So where is our moment of moral reckoning around data-driven

    engagement design?
  23. What are the ethical implications of mass psychological profiling, personalisation,

    and engagement optimization in games? What is good ethical practice for private game companies collecting human subject data, and academics collaborating with them? that’s what we are here to discuss.
  24. BIG caveats

  25. #1 cambridge analytica mostly succeeded in selling itself

  26. #2 no solid evidence base that tech/social media use is

    addictive or causes mental ill-health
  27. #3 ditto for gaming addiction

  28. little evidence =!= little moral relevance

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