eCommerce App Development: 7 Ways to Reduce Cart Abandonment

Codknox: The Best eCommerce App Development Company in New York, USA

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2. Ah, the dreaded abandoned cart! It’s a real bummer for eCommerce businesses. Imagine spending hours building the perfect online store, only to have customers ditch their carts at the last minute. With nearly 70% of carts left behind (Baymard Institute, 2023), that’s a lot of “almost sales.” But don’t worry! As the best eCommerce development company in New York, USA your app can break the cycle finally. We need to understand the root causes and implement effective strategies for eCommerce app development to combat this.
3. Why Does Cart Abandonment Happen? Percentage of eCommerce Users Who Abandon Carts Due to Different Reasons ➔ Too high additional costs like shipping or taxes – 48% ➔ The need to create an account – 24% ➔ Slow delivery – 22% ➔ Misgivings about sharing credit card details with a website – 18% ➔ A lengthy or complicated checkout flow – 17% ➔ Inability to view or calculate the whole order sum in advance – 16% ➔ Website errors – 13% ➔ Unsatisfactory return policy – 12% ➔ An insufficient number of payment methods – 9% ➔ A credit card was declined – 4% Source: Joint Research by Baymard and Statista
4. Strategies that can Turn Cart Abandoners into Happy Shoppers 1. Make Checkout Faster Than a Cat Video Loading on WiFi Long, drawn-out checkouts are the ultimate cart killers. We have all been in a situation where you are almost ready to buy but the checkout process seems to go on forever. Did you know that conversion rates increased by 35% in 2023 just by streamlining checkouts (Baymard Institute)? What you should do: • A streamlined checkout process is key to reducing cart abandonment. Minimize the number of steps. Ideally, it should take less than 5 steps. • Keep the checkout form minimalist and focused. With today’s tech, customers want to zip through checkout like they’re ordering their morning coffee, not filling out a tax form. • How about adding a progress bar? Give users that sweet dopamine hit of seeing just how close they are to snagging their item with a progress indicator. 2. Guest Checkout Because No Strings Attached Consider yourself at a checkout counter, and the cashier asks you to register an account before you can pay. Odds are, you’d leave, right?
5. Forced account creation can feel like a hassle. You will notice fewer abandoned carts by offering a “guest checkout” option to your customers. What you should do: Get users through guest checkout and gently invite them to create an account after they’ve checked out. Consider a one-page checkout to further simplify the process. 3. Add Multiple Payment Options The one-size-fits-all approach is over. Customers want choices, and payment is no exception. If you only offer one or two payment options, you’re probably losing out on sales. What you should do: Offering more payment options is like having chocolate, vanilla, and strawberry at an ice cream shop. It just makes everyone happy. Expert eCommerce website development services know the importance of offering payment options like credit cards, digital wallets (like PayPal and Apple Pay), and even Buy Now, Pay Later (BNPL) to cater to more customers. Partner with a range of secure payment providers to support various payment options. Interestingly, BNPL options can increase conversion rates by allowing customers to spread out payments.
6. Did you know that Juniper Research projects that between 2021 and 2026, consumer BNPL spending will nearly quadruple, rising 274%? Work with a seasoned custom mobile app development company in the USA, to build a captivating and fully functional online retail store. 4. Offer Mobile Optimization for a Smooth Ride on Any Device Two-thirds of online shopping orders are placed through smartphones, which accounted for about 77% of all retail site traffic worldwide as of the second quarter of 2024. (Statista) If your app isn’t as smooth on mobile as it is on desktop, you’re in trouble. Mobile shoppers are picky; if your buttons are tiny or pages are slow, they’ll bounce. What you should do: • Ensure your site looks and functions flawlessly on all devices, offering a smooth mobile experience. • Keep the buttons big and navigation clear. Make it easy for users to find what they need for intuitive navigation. • The loading times should be lightning-fast to prevent impatient users from abandoning their carts. Optimize images, minimize code, and leverage browser caching. Do you want to know your eCommerce mobile app development cost? Our representative will help you.
7. 5. Maintain Shipping Transparency Because Surprises are Fun Except When They’re Fees High shipping costs are a classic cart killer. Nobody wants to play Guess the Final Price! Customers don’t appreciate unexpected costs at the last step. 48% of users abandoned carts due to unexpected costs (Baymard Institute, 2023). Make sure your app isn’t one of them. What you should do: Make sure your shipping fees are transparent and, if possible, offer free shipping or set a minimum threshold to qualify. • Be upfront about all fees, whether it’s shipping, handling, or service charges. Show them the full picture right from the start, and you’ll see fewer “back buttons” hit in frustration. • Also, offer free shipping on orders over a certain amount to encourage larger purchases. It’s an incentive and a reward rolled into one! 6. Follow Up with Abandoned Cart Emails That Don’t Sound Like a Sales Pitch An abandoned cart email is a friendly reminder that brings customers back to finish their orders. The humble abandoned cart email is like sending a “Hey, don’t forget me!” message.
8. What you should do: • Strike while the iron’s hot by sending timely reminders to customers who abandoned their carts. The best ones keep it simple and warm and include the items left in the cart. • Timing is everything; send the first reminder within 24 hours, then maybe a follow-up in 48 hours with a personalized discount or incentive to entice customers back. • Keep it visual. Add images of the items left behind, a crisp message, and a friendly call to action: “Complete Your Purchase and Get 10% Off—We Miss You Already!” Need an expert eCommerce website developer? Let’s connect 7. Build Trust and Lay a Foundation of Confidence Imagine walking into a store where everything feels a little off. E-commerce customers are no different; they want to feel safe and confident while shopping online. Invest in trusted eCommerce website development services to build a reliable online store. What you should do: • Trust badges from reputable security providers like Norton, McAfee, or your payment processor show customers they’re in safe hands. As a discreet reminder that you have got their security covered, proudly display these seals at checkout and even at the bottom of your homepage.
9. • Have you ever read an excellent review and wondered, “Maybe I will enjoy it too if they do?” Make use of gratifying comments and reviews on your product pages, particularly for well-liked items. Being aware that others had a positive experience reduces hesitation and gives customers more self-assurance! Partner with the Best eCommerce App Development Company in New York, USA Reducing cart abandonment isn’t about being pushy; it’s about making the buying experience easy, friendly, and maybe a little fun. By implementing these strategies, you can tame the Wild West of cart abandonment and boost your conversion rates. So go ahead, hire an experienced eCommerce website developer, and use these tips to keep those carts full and your customers coming back for more! For technical assistance, contact a trusted custom mobile app development company. If you are keen to understand the eCommerce mobile app development cost, share your project details with us and we will help you with a free quotation. Article Resource: https://codknox.com/ecommerce-app-development-7-ways-to-reduce-cart-abandonment/