User Experience Research Reporting

Transcript

1. UX Research Reporting
2. A UX research report is a document that summarizes findings from your UX research, translating them into a language that is understandable to your stakeholders. It typically includes data gathered from various UX research methods, such as usability testing, user interviews, and surveys, used during your research process. The aim of a UX research report is to present the data you gathered in an easily digestible format that enables stakeholders to make informed decisions about product design and development. Definition:
4. • Executive summary • Introduction • Goals and objectives • Methodology • Findings • Recommendations • Appendices Components:
6. • Building empathy for the user One key purpose of UX research is to build empathy for users among the product team and stakeholders. A well-constructed UX research report vividly conveys user struggles, aspirations, and workflows, fostering empathy and encouraging a user-centered approach to product design and development. • Facilitating consensus In any product development team, there can be diverse opinions and ideas. A UX research report serves as an objective source of truth that helps align different team members and stakeholders. The clear presentation of user data and findings can foster agreement on priorities and next steps. • Enhancing product value Insights derived from your UX research reports can help identify opportunities for innovation or improvement, leading to better product-market fit. The report might also reveal unmet user needs or pain points that, when addressed, significantly enhance the value and appeal of the product. • Demonstrating ROI Your UX research reports can also help demonstrate the return on investment (ROI) of UX activities By connecting the insights and recommendations from the report to measurable improvements in key metrics (like increased user engagement, reduced churn, or improved conversion rates), you can provide tangible evidence of the value of UX research. • Enabling continuous improvement UX research reports serve as benchmarks that enable continuous improvement. By documenting user insights and experiences over time, these reports help teams track changes in user behavior, measure the impact of design changes, and assess progress toward UX goals. Why UX Reporting?
7. • Define your goals • Understand your audience • Use plain language • Explain your methods logically • Focus on findings and avoid information clutter • Discuss and analyze the results • Always provide recommendations • State your limitations • Include videos, illustrations and graphs • Artifacts such as storyboards, personas and journey maps can be included • A table of contents for easier navigation Best Practices:
8. A UX research report can be formatted in different ways: • PDF file • email • Slack update • slide deck • Notion page https://www.uxtweak.com/ux-research/report/ Formatting:
9. QUESTIONS? Twitter@ComfortEzengwaa
10. Thanks for Listening!