Product Management Seminar Report

及川卓也（おいかわ たくや）さんが講師を務める「NewsPicksプロダクトマネジメントの極意」を受講して、得た知見や体験をもとに「プロダクトマネジメント」「アイディエーション」「プロダクトにおける意思決定」について発表します。

及川ゼミ : https://newspicks.com/academia/seminars/21
LINE Things : https://youtube.com/watch?v=JVkk1nxXIkQ
Native SDK : https://developers.line.biz/ja/docs/line-login/overview/

※公開資料については、及川卓也（@takoratta ）さんに事前に資料をご確認いただき、公開の許可をいただいています。

Transcript

1. Product Management Seminar Report ʔTech Talk #18ʔ
2. ຊ೔ͷςʔϚ
3. ϓϩμΫτϚωδϝϯτ ʢProduct Managementʣ
4. ʮNewsPicksϓϩμΫτϚωδϝϯτͷۃҙʯ https://newspicks.com/academia/seminars/21
5. Tech TalkͰฉ͖͍ͨ͜ͱ ࣄલΞϯέʔτ݁Ռ ϓϩμΫτϚωδϝϯτͱ͸ θϛ͕ͲͷΑ͏ʹਐΊΒΕͨͷ͔ ग़͞Εͨ՝୊ͱͦͷճ౴ άϧʔϓσΟεΧογϣϯͷ༷ࢠ ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ ੡඼ཁٻ࢓༷ॻ ΞΠσΟΤʔγϣϯ ϓϩμΫτͷҙࢥܾఆ ࢖ΘΕΔϓϩμΫτΛ࡞ΔͨΊʹ ొஃऀʢߴٱʣͷۀ຿ 0 5 10 15 20
6. Agenda • ͸͡Ίʹ • ϓϩμΫτϚωδϝϯτͱ͸ • ΞΠσΟΤʔγϣϯ • ϓϩμΫτͷҙࢥܾఆ • Q & A
7. ͸͡Ίʹ
8. ͱ͜ΖͰ͋Μͨ୭ʁ
9. ͍·΍ͬͯΔ͜ͱ • LINE Things • Native SDK
 • LINE SDK for iOS • LINE SDK for Android • LINE SDK for Unity ͜Ε·Ͱ • Product Manager : 5೥+ • Software Engineer : 10೥ • DTP Operator : 3೥ ɹɹ@cosmic_cow_boy Hiroo Takaku
10. LINE Things https://youtube.com/watch?v=JVkk1nxXIkQ
11. LINE Native SDK https://developers.line.biz/ja/docs/line-login/overview/#spy-anchor-47644cf68f8a9c95ade9c4f7c41c9bb68ec6b2e3
12. ͳΜͰࢀՃͨ͠ͷʁ
13. ϓϩμΫτϚωδϝϯτʹ͍ͭͯͷแׅతɾମܥత஌ࣝͷशಘ ϓϩμΫτϚωʔδϟʔͷԣͷͭͳ͕Γ യવͱ͜Ε͔ΒͷΩϟϦΞΛߟ͍͑ͨ ໨త
14. ͳΜͰࣾ಺Ͱ ڞ༗͠Α͏ͱࢥͬͨͷʁ
15. ηϛφʔͷ಺༰Λฉ͖͍ͨਓ͸LINEͷࣾ಺ʹ΋ɺ͍ͦ͏ ࣾ಺Ͱ΋ԣͷͭͳ͕Γ͕Ͱ͖ͨΒɺ໘നͦ͏ ͳΜ͔γφδʔੜ·ΕΔ͔΋ #tech_product_manager on slack ໨త
16. ٴ઒θϛͬͯͲΜͳ಺༰Ͱ ͲΜͳײ͡ʹߦΘΕͨͷʁ
17. ߨٛʢ19:00 - 21:00ʣɾߨٛޙͷ࠙਌ձʢ21:00 - ʣɿ̒ճ ิߨ on Youtubeɿ̎ճɾΦϑΟεΞϫʔɿ̍ճ Slackɿ͍ͭͰ΋࣭໰Ͱ͖Δ ಺༰
18. ߨٛ https://twitter.com/NP_academia/status/1082602549142708225
19. ิߨ on Youtube
20. Slack
21. ඞಡॻ https://inspiredjp.com/toc/ https://www.nikkeibp.co.jp/atclpubmkt/book/18/P55640/ https://kanki-pub.co.jp/pub/book/details/9784761272012 https://www.oreilly.co.jp/books/9784873115917/ https://www.ohmsha.co.jp/book/9784873118482/
22. ߨٛͷਐΊํ ߨٛ άϧʔϓ σΟεΧογϣϯ ߨٛޙ
 Ξϯέʔτ ࣄલ՝୊
23. ߨٛͷਐΊํʢϢʔβʔΠϯλϏϡʔʣ ʮϓϩμΫτϚωʔδϟʔͷͨΊͷίϛϡχςΟαʔϏεʯͱ͍͏ Ծ૝ͷϓϩμΫτʹ͍ͭͯͷԾઆΛߟ͑ͳ͍͞ɻ
 ࣍ʹɺԾઆΛݕূ͢ΔͨΊʹϢʔβʔΠϯλϏϡʔͷ಺༰Λ༻ҙ͠ ͳ͍͞ɻ ߨٛ άϧʔϓ σΟεΧογϣϯ ߨٛޙ
 Ξϯέʔτ ࣄલ՝୊
24. ߨٛͷਐΊํʢϢʔβʔΠϯλϏϡʔʣ ߨٛ άϧʔϓ σΟεΧογϣϯ ߨٛޙ
 Ξϯέʔτ ࣄલ՝୊ ʮϢʔβʔΠϯλϏϡʔʯ ʹ͍ͭͯͷߨٛ
25. ߨٛͷਐΊํʢϢʔβʔΠϯλϏϡʔʣ ߨٛ άϧʔϓ σΟεΧογϣϯ ߨٛޙ
 Ξϯέʔτ ࣄલ՝୊ ࣄલ՝୊Ͱ࡞੒ͨ͠ࢿྉΛ࢖ͬͯ ʮϢʔβʔΠϯλϏϡʔʯ
26. ߨٛͷਐΊํʢϢʔβʔΠϯλϏϡʔʣ ߨٛ άϧʔϓ σΟεΧογϣϯ ߨٛޙ
 Ξϯέʔτ ࣄલ՝୊ ߨٛͷײ૝ ྑ͔ͬͨɾѱ͔ͬͨ ඞཁɾෆཁ ͔࣍Β͸͜͏ͯ͠΄͍͠
27. ϓϩμΫτϚωδϝϯτͱ͸
28. ʮՁ஋ͷ͋Δɾ࢖͍΍͍͢ɾ࣮ݱՄೳͳ੡඼ʯ Λݟ͚ͭग़͠ɺੈʹૹΓग़͢ To discover a product that is valuable, usable and feasible and ship it
29. Ձ஋͋Δɺ࢖͍΍͍͢ɺ ࣮ݱՄೳͳ੡඼ͬͯԿʁ
30. ɹɹ UX Tech Business Product ͲΜͳମݧΛఏڙ͢Δ͔ʁ ͲͷΑ͏ʹ࣮ݱ͢Δ͔ʁ Ͳ͏΍͓ͬͯۚΛՔ͙ͷ͔ʁ
31. Tech ɹɹ UX Business Valuable Product https://productcoalition.com/marty-meets-martin-connecting-the-two-triads-of-product-management-5c7cb2c9004f ʮՁ஋͋Δʯ ސ٬͕ͦΕΛങ͏ͩΖ͏͔ʁ ސ٬ʹૉ੖Β͍͠ϢʔβମݧΛ ఏڙ͢Δ͜ͱͰɺϏδωεͷ໨ ඪΛୡ੒͢Δ͜ͱ
32. Business ɹɹ UX Tech Usable Product https://productcoalition.com/marty-meets-martin-connecting-the-two-triads-of-product-management-5c7cb2c9004f ʮ࢖͍΍͍͢ʯ ސ٬͕ͦΕΛ࢖͑ΔͩΖ͏͔ʁ ސ٬ͷ໨తʹٕ͋ͬͨज़Λબ୒ ͠ɺͦΕʹ࠷దͳϢʔβମݧΛ ఏڙ͢Δ
33. ɹɹ UX Tech Business Feasible Product https://productcoalition.com/marty-meets-martin-connecting-the-two-triads-of-product-management-5c7cb2c9004f ʮ࣮ݱՄೳʯ ར༻Ͱ͖Δٕज़Ͱ ੡඼Λͭ͘Δ͜ͱ͕ Ͱ͖Δ͔ʁ Ϗδωεͷ੒ޭ͔Βٯࢉͯ͠ɺ ౤ࢿ͢Δίετͷൣғ಺Ͱ੡඼ Λͭ͘Γɺҡ࣋͢Δɻ
34. ɹɹ UX Tech Business Valuable Feasible Usable Product https://productcoalition.com/marty-meets-martin-connecting-the-two-triads-of-product-management-5c7cb2c9004f ͜͜ ϓϩμΫτϚωδϝϯτ ʮՁ஋ͷ͋Δɾ࢖͍΍͍͢ɾ࣮ ݱՄೳͳ੡඼ʯΛݟ͚ͭग़͠ɺ ੈʹૹΓग़͢
35. ͜ΕΒΛ࣮ݱ͢ΔͨΊʹ ԿΛͨ͠Βྑ͍ͷʁ
36. https://productlogic.org/2014/06/22/the-product-management-triangle/ ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ
37. https://medium.com/@tumada/product-management-triangle-job-description-d18d1855ef65 ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ
38. https://medium.com/@tumada/product-management-triangle-job-description-d18d1855ef65 ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ
39. https://productlogic.org/2014/06/22/the-product-management-triangle/ ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ
40. ΞΠσΟΤʔγϣϯ ՝୊ൃݟ͔Βղܾࡦൃݟ·Ͱ
41. ʮՁ஋ͷ͋Δɾ࢖͍΍͍͢ɾ ࣮ݱՄೳͳ੡඼ʯΛݟ͚ͭग़͢
42. ՝୊ղܾ
 • ՝୊Λ๊͍͑ͯΔϢʔβʔ͕͍Δɹɹ 
 • ՝୊͕͢Ͱʹଘࡏ͍ͯ͠Δ
 • ՝୊ղܾ͕ٻΊΒΕ͍ͯΔ
 ʢՁ஋͕ೝΊΒΕ͍ͯΔʣ ͦͷϓϩμΫτ͸ͲΜͳՁ஋Λఏڙ͢Δͷ͔ʁ Ձ஋૑଄ʢ˞՝୊ղܾͷҰ෦ʣ
 • Ϣʔβʔ͕՝୊ͩͱؾ͍͍ͮͯͳ ͍՝୊͕ଘࡏ͍ͯ͠Δ
 • ࢢ৔͕ଘࡏ͠ͳ͍
 • ՝୊ղܾ͕ٻΊΒΕ͍ͯΔ͔ෆ໌ ʢՁ஋͸ೝΊΒΕ͍ͯͳ͍ʣ
43. ՝୊
 • λʔήοτϢʔβʔ๊͕͍͑ͯΔ ॏେͳ՝୊
 • ՝୊Ծઆݕূʢਖ਼͍͠՝୊͔ʁʣ
 • ՝୊ൃݟʢFramingʣ ΞΠσΞʢ՝୊ + ղܾࡦʣ ղܾࡦ
 • ࠷ળͷղܾࡦ
 
 • ղܾࡦݕূʢਖ਼͍͠ղܾࡦ͔ʁʣ
 • ղܾࡦൃݟʢIdeationʣ
44. • ղܾࡦͱ͸ผʹɺಠཱͯ͠ߟ͑·͠ΐ͏ • Ϣʔβʔʹͱͬͯॏཁͳ՝୊Λൃݟ͠·͠ΐ͏ • Ϣʔβʔ͸୭ʁɹͲ͜ʹ͍ΔʁɹԿΛେࣄʹ͍ͯ͠Δʁ
 ⾣ϖϧιφ • ϚʔέοτΛௐ΂·͠ΐ͏ • ͍··Ͱͷঢ়گ • Ϣʔβʔ͕ԿΛ࢖͍ͬͯͨʁɹԿʹՁ஋Λݟग़͍ͯͨ͠ʁ • ڝ߹͸͍Δͷ͔ʁʢڱٛɾ޿ٛʣ • Ϣʔβʔ͕ؾ͍͍ͮͯͳ͍՝୊Λൃݟ͠·͠ΐ͏ • Ϣʔβʔ؍࡯ख๏ɺϢʔβʔΠϯλϏϡʔ Framingʢ՝୊நग़ɾ՝୊ൃݟʣ
45. • ໨తΛఆٛ͠·͠ΐ͏ • Ϣʔβʔ͕ಘ͍ͨ΋ͷ͸ͳʹ͔ʁ • γφϦΦɾϢʔεέʔεΛ࡞੒͠·͠ΐ͏ • ༷ʑͳϢʔεέʔεΛߟ͑Δ • ͜͜Ͱ͸ղܾࡦ͸ٻΊ͍ͯ·ͤΜ • ͲͷϢʔεέʔεΛॏཁͱߟ͑Δͷ͔ɺ༏ઌॱҐΛ͚ͭΔ • είʔϓΛܾΊ·͠·͠ΐ͏ • ର৅Ϣʔβɺର৅ϢʔεέʔεΛܾΊΔ Framingʢ՝୊நग़ɾ՝୊ൃݟʣ
46. Ideationʢղܾࡦൃݟʣ GenerateɿൃࢄϑΣʔζ • ৽نੑɾಠࣗੑɾֵ৽ੑ͕͋Δ΋ͷΛߟ͑Δ Filterɿํ޲ੑΛ༩͑ΔϑΣʔζ • FramingͰܾ·ͬͨ৚݅ʹ߹ΘͤͯߜΓࠐΉ Exerciseɿ࣮ݧϑΣʔζ • ͍Ζ͍ΖͳΞΠσΞΛࢼ͢ɺ૊Έ߹ΘͤΔ Chooseɿ߹ҙܗ੒ϑΣʔζ • εςʔΫϗϧμʔ͔Βཧղͱ߹ҙΛಘΔ Generate Filter Exercise Choose
47. • ͢΂ͯͷਓΛ޾ͤʹ͠Α͏ͱ͠ͳ͍ • ଟ༷ͳείʔϓɾεέʔϧΛ୳ٻ͢Δ • ৗࣝΛٙ͑ʢલఏ৚݅ʹͱΒΘΕͳ͍ʣ • ϢʔεέʔεɺϢʔβମݧΛ૝૾͢Δ • ࣮ݱੑΛҰ୴࿬ʹஔ͘ʢͰ͖Δ͔Ͳ͏͔Λߟ͑ͳ͍ʣ • ࣺͯΔ༐ؾʢԿ͔ಘΔʹ͸ɺԿ͔ΛࣺͯΔඞཁ͕͋Δʣ Tips
48. Ͳ͏΍࣮ͬͯફ͢Δͷʁ
49. σβΠϯεϓϦϯτ Day 1 ཧղ Day 2 ൃࢄ Day 3 ܾఆ Day 4 ϓϩτλΠϓ Day 5 ݕূ Ϣʔβఆٛ ڝ߹ௐࠪ ՝୊ఆٛ ϢʔβΠϯλϏϡʔ ϑϨʔϛϯά ΞΠσΟΤʔγϣϯ ΞΠσΞग़͠ ετʔϦʔϘʔυ࡞੒ ํ޲ੑܾఆ ϫΠϠʔϑϨʔϜ UIσβΠϯ࡞੒ ϓϩτλΠϓ࡞੒ Ϣʔβʔςετ ςετ݁Ռ෼ੳ Ծઆݕূ
50. άϧʔϓͰ ΞΠσΞग़͠΍͍ͬͯ·͔͢ʁ ͏·͘Ͱ͖ͯ·͔͢ʁ
51. https://www.1101.com/hamaguchihideshi/2017-11-27.html#main
52. ੵΈ໦Λ͔ͭͬͯɺνʔϜͰͻͱͭɺ͍͢͝࡞඼Λ࡞͍ͬͯͩ͘͞ʂ • ੵΈ໦͸Կඦϐʔε΋͋ΓɺͳΜͰ΋ͭ͘ΕΔ • ੍ݶ࣌ؒ͸60෼ • ֤νʔϜ8໊Ͱ8ͭͷνʔϜΛͭ͘Δ • ίϨϘϨʔγϣϯͷ࢓ํΛ֤νʔϜͰม͑Δ • ౤ථ͍ͯͪ͠͹ΜΑ͔ͬͨ࡞඼ΛܾΊΔ ίϥϘϨʔγϣϯͷ࣮ݧ https://www.1101.com/hamaguchihideshi/2017-11-27.html#main
53. https://www.1101.com/hamaguchihideshi/2017-11-27.html#main ίϥϘϨʔγϣϯͷ࣮ݧ
54. ϓϩμΫτͷҙࢥܾఆ ϓϩμΫτ൑அ / τϦΞʔδ / ༏ઌ౓෇͚
55. ࠷ޙʹʮ΍Δɾ΍Βʯ ܾΊΔͷ͸ɺPdMͰ͢
56. Ͱ΋ɺεςʔΫϗϧμʔ Λઆಘ͢Δඞཁ͸͋Γ·͢
57. ڧ͍ҙࢤͱ৴པؔ܎ ৴པϕʔεͰਓΛಈ͔͢
58. ϓϩμΫτͷ੡඼ཧ೦ʢProduct Principlesʣʹै͏ ඼࣭ʹج४ʢङ໺ϞσϧʣΛઃ͚Δ KPI or KPIπϦʔʹجͮ͘ϑΥʔϛϡϥʢํఔࣜʣΛઃ͚Δ ϓϩμΫτͷҙࢥܾఆ
59. • ϓϩμΫτ͕େ੾ʹ͢΂͖͜ͱ ʢ৴೦ɾҙਤʣ • τϨʔυΦϑ΍༏ઌॱҐͷ൑அʹ ͓͚ΔڌΓॴ • νʔϜ಺ͷڞ௨ҙࣝΛৢ੒͠ɺ։ ൃͷࢦ਑ͱͳΔ • اۀͷϛογϣϯɾεςʔτϝϯ τ͔ΒϓϩμΫτʹམͱ͠ࠐΉ Instagram • Make every picture beautiful • Make it super fast to upload a photo • Share to all place and people at once Venmo • Easy • Fun • Trustworthy ϓϩμΫτͷ੡඼ཧ೦ʢProduct Principlesʣ https://www.slideshare.net/theproductguy/tpm-product-principles-final-2
60. LINEͷϛογϣϯ • CLOSING THE DISTANCE LINE STYLE • શͯͷݪ఺͸ɺϢʔβʔχʔζ • ׬ᘳ͞ΑΓɺ·ͣ౿Έग़͢༐ؾ • ײ֮Ͱ͸ͳ͘ɺσʔλʹࣄ࣮Λ৴ ͡Δ LINE Thingsͷ੡඼ཧ೦ʢProduct Principlesʣ LINE Thingsͷ੡඼ཧ೦ • Ϟϊ͔Β৘ใΛऔಘͨ͠Γɺૢ࡞ ͢Δ͜ͱͰɺΠϯλϥΫςΟϒͳ ίϛϡχέʔγϣϯΛ࣮ݱ͢Δ • Ϟϊ͔Βͷ৘ใΛݩʹɺϢʔβʹ ࠷దԽ͞Εͨ৘ใɾΞΫγϣϯΛ ଅ͢ • ϞϊΛى఺ͱͨ͠ɺ৽͍͠ग़ձ͍ ΍৽͍͠ൃݟͷػձΛ૑ग़͢Δ
61. ͱ͜ΖͰ ໨ͷલʹੵ·Ε͍ͯΔλεΫ Ͳ͏༏ઌॱҐ͚ͭΕ͹Α͍ʁ
63. ౰ͨΓલ඼࣭ • ͋ͬͯ౰ͨΓલɺͳ͚Ε͹ෆຬΛ Ҿ͖ى͜͢
64. Ұݩత඼࣭ • ͋Ε͹ຬ଍Λ༩͑ɺͳ͚Ε͹ෆຬ ΛҾ͖ى͜͢ • ࣭ʹΑΓຬ଍౓͕มΘΔ
65. ັྗ඼࣭ • ͋Ε͹ຬ଍Λ༩͑ɺͳͯ͘΋࢓ํ ͳ͍ͱड͚ࢭΊΒΕΔ
66. ౰ͨΓલ඼࣭ • ΞΫηϧɺϒϨʔΩɺϋϯυϧ͕ ਖ਼͘͠ಈ࡞͢Δ Ұݩత඼࣭ • ೩අ • ΠϯςϦΞ • ΧʔφϏ ັྗ඼࣭ • ࣗಈӡసٕज़ • ίϯγΣϧδϡػೳ ྫʣࣗಈं
67. ङ໺ϞσϧͰ༏ઌॱҐ͚ͮ
69. ౰ͨΓલ඼࣭ • ݱঢ়ͷॆ଍౓Λ೺Ѳ͢Δ • Ͳ͜·Ͱॆ଍౓Λ্͛Δඞཁ͕͋ Δͷ͔ʁ Ұݩత඼࣭ • ݱঢ়ͷॆ଍౓ɾຬ଍౓Λ೺Ѳ͢Δ • Ͳ͜·Ͱॆ଍౓ɾຬ଍౓Λ্͛Δ ඞཁ͕͋Δͷ͔ʁ ັྗ඼࣭ • Ϣʔβʔʹ৽͍͠Ձ஋ɾັྗΛఏ ڙͰ͖Δͷ͔ʁ
70. ऩӹ vs ϓϩμΫτՁ஋
71. ྫɿSaaSʢSoftware as a Serviceʣ ݄ؒαϒεΫϦϓγϣϯऩೖʹϢʔβʔ਺ × 1Ϣʔβ͋ͨΓͷྉۚ Ϣʔβʔ਺ʹطଘϢʔβʔ਺ + ৽نϢʔβʔ਺ - ղ໿Ϣʔβʔ਺ ৽نϢʔβʔ਺ʹτϥΠΞϧϢʔβʔ਺×స׵཰ τϥΠΞϧϢʔβʔ਺ʹ … స׵཰ʹ … KPIʹجͮ͘ϑΥʔϛϡϥʢํఔࣜʣ
72. ྫɿSaaSʢSoftware as a Serviceʣ ݄ؒαϒεΫϦϓγϣϯऩೖʹϢʔβʔ਺ × 1Ϣʔβ͋ͨΓͷྉۚ Ϣʔβʔ਺ʹطଘϢʔβʔ਺ + ৽نϢʔβʔ਺ - ղ໿Ϣʔβʔ਺ ৽نϢʔβʔ਺ʹτϥΠΞϧϢʔβʔ਺×స׵཰ τϥΠΞϧϢʔβʔ਺ʹ … స׵཰ʹ … KPIʹجͮ͘ϑΥʔϛϡϥʢํఔࣜʣ ࢪࡦA ωΨςΟϒ ࢪࡦB ϙδςΟϒ
73. େ੾ͳͷ͸ɺᡰʹམͪΔײ ϝϯόʔશһ͕ࣗ৴Λ࣋ͬͯ ࡞ۀʹऔΓ૊ΊΔ͜ͱ
74. Q & A
75. THANK YOU