October 2011 - CloudSpokes

Dave Messinger introduces CloudSpokes, the community for crowdsourcing enterprise cloud development. CloudSpokes brings together companies that need cloud development and developers that provide solutions in a contest atmosphere where prizes are awarded.

http://cloudspokes.com

Dave can be found on Twitter at http://twitter.com/dmessing

Transcript

1. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes   The  Industry’s  First  Community  for     Crowdsourcing  Enterprise  Cloud  Development    
2. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes:  Bringing  Together  Enterprise  Cloud   Challenges  with  a  World  of  (Aspiring)  Cloud  Developers   2   Companies   who  need   cloud   development   Community   of  specialist   cloud   developers   across   plaBorms             Other   Contests   Forums  |  Networking  
3. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Why  -­‐  The  CombinaHon  of  Two  Massive  TransformaHons   Has  ExponenHal  PotenHal   3   Cloud Crowd For  the  first  Hme   ever,  all  it  takes  is   experHse  and  an   internet  connecHon   to  contribute      
4. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Enterprise  Cloud  AdopHon  is  AcceleraHng   4   Momentum  to  Date   3M+  companies   3K  every  day   $1.6B+  revenue   82K+  companies   490,000  developers   102B  objects  on  S3   170  enterprises   400K+  users   “It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud- based. It’s not just a growth strategy, it’s the transformation of our company.” Dick Escue, CIO RehabCare
5. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Open  Global  CommuniHes  Are  Driving     New  InnovaHon  Through  “the  Crowd”   5   MarkeHng  AnalyHcs   NetFlix– Beat us in predicting movies and win $1M •  2000 Submissions •  ~10 Beat NetFlix And  Much   Much  More…   Mining   Goldcorp – Help us find gold…and not go bankrupt ! •  14K Scientists •  Market Cap from 100M to 9B Francis Galton and the “wisdom of the crowd” •  Wisdom of the Crowd or Market as a broadly applicable rule 1906  –  Weighing  Oxen  
6. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Today’s  Development  Reality:     Not  right  for  “The  Cloud”  OR  “The  Crowd”   6   The  technology  has  changed….   On-­‐Premise   Cloud   Why hasn’t the development process itself? Why  hasn’t  the  development  process?   In-­‐House  +  Offshore  R&D   Community  Development   •  Elas5c,  pay  as  you  go   •  All  variable  costs   •  Pay  for  results   •  Pay  upfront  for  fixed  capacity   •  High  fixed  costs   •  Pay  for  inputs  
7. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Bringing  the  Crowd  to  the  Cloud  Requires  a  New  Type  of   Community   7   •  Pay for performance – values output vs. hours •  Market to match supply and demand •  Let developers connect with peers •  Let developers connect with potential employers •  “Game-ified” experience, with contests and badges Performance   Based   100%   Cloud   Challenge   Focused   Social   Networking   •  100% focused on CIO’s #1 priority
8. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   How  it  Works:  Sponsoring  a  Challenge   8   1.  Sponsor  posts  a  challenge   –  define  a  task  or  project   and  set  a  price  for  it   2.  Challenges  appear  on  a  list   for  the  developer   community  to  see   3.  Community  par5cipants   submit  their  answers  to   the  challenge   4.  Submissions  are  peer   reviewed  and  a  winner  is   selected   5.  Sponsor  pays  out  the   winner  
9. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   How  it  Works:  Developer  Experience   9   1.  Come  to  the  home  page  to   sign  up   2.  Create  a  public  profile   3.  Connect  with  other   members   4.  Par5cipate  in  a   challenges  /  Win  $     5.    End  up  on  a     leaderboard!  
10. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   What  Makes  CloudSpokes  Different  than  Other  Developer   CommuniHes?   10   Forums/  Q&A  /   Networking   Contests/Asset   Crea5on   Single   product  /   standard   Topic   focused   Broad  /   Generic   Technology  Community  Types   CloudSpokes  is…   •  Neutral,  not  5ed  to  a   par5cular  product  or   standard   •  Focused  on  a  single   topic:  Cloud  Compu5ng   •  Offers  a  combina5on  of   networking/forums  AND   challenges/contests   •  Both  compe55ve  and   collabora5ve  
11. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Seems  cool  but  why?   11  
12. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Launching  CloudSpokes  Was  Just  the  First  Shot  in  a  MulH-­‐ Year  War  With  the  Status  Quo   12   ‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
13. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Age  of  HyperspecializaHon   13   “The point is: there are already huge opportunities for companies to engage hyper- specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.” Thomas Malone, MIT – Collective Intelligence
14. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   ©  2010  Appirio,  Inc.  -­‐  Confiden5al   What  does  it  mean  for  me?   14  
15. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes  History   15  
16. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes  Contest  Examples   16   Superfell Builds Super Android Salesforce.com Admin App! ($1500) Google Reminder Bot Reminds You To Be #Awesome! ($1000) Webcam + Twilio API = Homemade alarm system ($<500) Omniauth for Heroku and Force.com ($1500) iPad Checkin App for SFDC ($2000) Network Detection Javascript Library ($500) Simple Geolocation Toolkit ($1000)
17. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes  Dreamforce  
18. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   ©  2010  Appirio,  Inc.  -­‐  Confiden5al   I’m  in,  but  how?   18  
19. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Digital  Assembly   19  
20. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Structure   20  
21. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Discussion  and  Feedback   21  
22. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Candle  Problem  applied  to  Technology   22  
23. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Examples   23  
24. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   ©  2010  Appirio,  Inc.  -­‐  Confiden5al   CloudSpokes  Architecture   24  
25. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Happy  Meal  but  no  fries!   Applica5on    design,  development,   Declara5ve,  configura5on,  repor5ng     Applica5on   integra5on  and   scale  
26. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Environments  
27. ©  2010  Appirio,  Inc.  -­‐  Confiden5al   Questions & Answers David  Messinger     Community  Architect   Come and compete where the rubber meets the code h/p://blog.cloudspokes.com   h/p://www.cloudspokes.com     @dmessing   @CloudSpokes